Game painting and IgA core patent inventor Cherey join Shanda Online

Shanda, a wholly-owned subsidiary of the Network, announced the appointment of a senior researcher.　　This appointment will further strengthen Shanda's online expertise, and will form support for Shanda online development and its open platform strategy development. In this appointment, Cherey was appointed as a senior researcher of the Shanda online platform technology department, as a "game painting" and IgA core patent inventor, Cherey in the IGA industry has a wealth of mutual experience and strong technical strength.　　Before joining the Grand, Cherey in 1999, he founded Gecko Technology, as CTO of the company, and obtained Sequoia Capital investment. IGA, the game advertisement (In-game advertising), refers to the commercial advertisement appearing in the game. It is based on the game's user base, through fixed conditions, in the game at the right time, in the right place to appear in the ads. Unlike ordinary commercial advertising, the carrier is a new type of media such as games. The emergence of the game built-in advertising is the traditional ads into the online economic circle, to the domestic online games industry added an in vitro hematopoietic circulation system. At the same time, the players have a new opportunity to cooperate with the traditional enterprises, so that players can have more traditional enterprise marketing resources and marketing channels, resulting in a greater brand interaction effect, according to foreign media reports, British media market research company Screen Digest published a report, as of 2014,　　The market for built-in ads for computer games will be $1 billion trillion. As a senior technical talent in the domestic IGA industry, Cherey will promote the development of China's IGA industry together with Shanda Online, leading gamers to enjoy the journey of advertising experience.