Game snail: 3D online games pioneers to pass

Game snail: 3D online games pioneers to pass Mu Yifan relative to the field of consumer electronics, 3D in engineering technology and virtual reality in the field of application has been quite mature.　　In the field of medicine, architectural design, aerospace, computer simulation 3D technology, has made considerable returns and development; back to a few years ago, 3D's first penetration of consumer electronics was a technical tool for video gaming services.　　Suzhou Snail Electronics Co., Ltd. (hereinafter called "Game Snail"), founded in October 2000, is one of the earliest 3D network gaming companies in China, its research and development of "3D Network game General engine" has become one of the key projects of the electronic Information Industry Development Fund. Game Snail general manager Sihai told reporters: "The company grew up 1.1 points, not strong, but also healthy." "In recent years, a lot of companies have been moving fast, we are also confused, has also imitated other people's products, such as" The Son of Heaven "before and after only six months to enter the test phase, do feel that imitation is more convenient than innovation, Sihai said, the game industry is a need for innovation in the industry, but the industry in a sense is not to encourage innovation,　　Almost all of the innovations come from overseas imitation, for the simple reason that the hero's reality is "discouraged failure" with the result. But Sihai firmly believe that to more firmly "do mainstream products", not because of commercial competition to change their behavior. "If there is no differentiation, to the end can only be seen in the eyes of the market."　　"Sihai said.　　In addition to online games, two years ago, Snail launched its first 3D network experience marketing platform-"first virtual business", so that customers can online "virtual experience Center" shopping, try to wear, discussion, to achieve deep communication with merchants, for small and medium-sized enterprises in the application of E-commerce bottlenecks provides a set of solutions.　　However, a net swims industry angel investor warns, the technology application has many kinds, may use the flash or the three-dimensional, although everybody thinks 3D technology "very cow", but the cutting-edge, the advanced technology itself does not guarantee the success. "In the Chinese market, we will pay more attention to the bright spots of the research and development team, such as how to cut into the market."　　The investor analyzed some enterprises to the 3D screen to do very spectacular, thinking that this can attract funds, actually went into the misunderstanding, the content of the difference and on the basis of the market-oriented application is the most critical, and so extended other support tools, technology and services, such as emerging applications.　　He further said that investors would like to see more of the game theme, rather than simple 2D, 3D or 2.5D, the entrepreneurial team must be calm to focus on the development of capacity, the idea of a game, how to unfold each story.　　On the other hand, entrepreneurs must have lofty ambitions, such as the confidence to become a global development standards.　　In addition, 3D technology needs continuous improvement, entrepreneurs must continue to be more open attitude to accept failure. More importantly, there will be a relatively long time to develop, the commercialization of 3D technology has not yet formed a clear model.　　At present, the strength to set up a laboratory to promote the development of 3D technology is not many domestic companies, can be the world's top 500 companies technical recognition of less. The situation shows that for the 3D gaming industry, there may be many challenges ahead.