Game Snail CEO Sihai: "Nine Yin Canon" launched this year

The 2010 Annual Gaming Industry conference is officially opened in Beijing today. Game Snail CEO Sihai in his speech, "Nine Yin Canon" will be launched this year, and hope enough to get the first martial arts class games.　　For the snail only launched a game this year, Sihai said it is "robust operation behavior" performance, and said that "after the adjustment this year, the snail after each launch of a product can be successful." As game companies cut jobs, Sihai said the snail will recruit 1000 people in 2011.　　This part of the new research staff, snails and will increase the investment in research and development.　　Game Snail CEO Sihai: "Nine Yin Canon" This year launched the following is the Stone Sea Live speech: Sihai: Hello! First of all, in 2010, we were overseas strategies in the past 10 years, and it is true that we live through the international market when we are relatively small in all our product lines. In the 2010, we may have to continue to strengthen our overseas strategy with a focus on the mainland. First, we began to produce some of our own business blockbuster, "Nine Yin Canon" before and after the research and development of more than five years, the work of three consecutive year is expected to rank very high, and the enthusiasm of the players is very high. We will launch this year. We also hope that through this product can enter the two major competition points of the game, one is martial arts, one is the magic genre.　　We hope that through the "Nine Yin Canon" take down, to obtain the first brand of martial arts class. The second change, the snail this year is a big development of the year, we are currently more than 1000 people's scale, to recruit about 1000 people, mainly for the development of the game. In the past we have opened up international access through the development of niche products. At the same time, because our product differentiation is quite serious, do very hard indeed. However, it also exercises the real sense of our enterprise research and development capabilities and innovative capabilities. And, we through this special business model, the game in just project, even very early time, can through the international market sales channels to sell products. This business model allows us to do more game development faster and better now.　　This year we will be mainly in the development of the game to make a substantial investment. The third change, before the game just came out hastily pushed, our 2009 years of "Heroes of the city (micro-bo)" In some data did not do a particularly good situation on the rush to push, go up quickly, fall back quickly. 2010, we only out a game, is our web game trilogy of the second, we have been adjusting, this year during the Spring Festival we will carry out a large area of the promotion, after 10 months of adjustment, profitability, loss rate, all aspects of the data are very good.　　We hope that through such a robust operation, in the days to come, snails each launch a product can be successful, and can prove that our products not only innovative, not only have characteristics, but also by the popular players like. There's no change.We have not used this as a target until we can go public. Now we're on the road and closer than we used to be.　　Hope we can round this little wish. Finally, give our industry a little more advice. Our industry has slowed down over the years, and I think relatively speaking, the whole industry should attach importance to, the competent department also realized that, in fact, any content of cultural entertainment, after a decade, has not been fully accepted by the society or the public as a mainstream culture, its marginalization of the state is indeed detrimental to the development of industry. We also know that we came out of the 70 's when the billiard, very marginal, after about 10 years, became a mainstream sports projects. Online games for ten years, although this year has changed, including some emerging markets like rice, all of our online games into the mainstream social circle played a great role.　　I hope that over the next two or three years, the whole industry should have a common understanding that this will be promoted faster and better, especially under the leadership of the Department, so as to achieve greater development space for the industry in the future and do something about it. Thank you! (Edit/Xu Mingming)