Games for all Lutong: Japan Games introduced to China needs two times development

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Everyone game Japan 1788.html "> Branch General Manager Lutong in the media during the interview, said that the simple introduction of a Japanese game is unlikely to succeed, generally require two times development.

Everyone games Japan Branch general manager Lutong

Due to the different markets and users of China and Japan, lutong that in the process of introducing Japanese games, communication is a great obstacle, and secondly, there are problems of communication and localization. Therefore, the simple introduction of a game is unlikely to succeed, generally require two times development, that is, localization process.

He said the main obstacle to cooperation between Chinese and Japanese gaming companies was communication problems, as well as problems such as communication and localization. It is also because of this reason, the Japanese game company and the Chinese game company before the cooperation space is still very big.

According to Lutong, the Japanese branch of the game is divided into distribution and cooperation in the development of two large chunks. At present, the main issue is the self-research products, has issued 5 PCs and 4 mobile phone games, the performance reached millions of dollars, and the local team members from Enix, Sega, Dena and other top companies, channel and Japan's largest mobile phone operators have strategic cooperation, There are already several well-known IP cooperation development in progress.

When it comes to the conditions that Chinese game companies need to develop in Japan, lutong that there are four main conditions, one is the choice of the theme, the other is the product quality, the third is the market promotion, four is the partnership. And the most important thing is to do the localization and meticulous application in these aspects.

Lutong that because of the different characteristics of the market, communication is a great obstacle in the process of introducing Japanese games, and secondly there are problems of communication and localization. Therefore, the simple introduction of a game is unlikely to succeed, generally require two times development, that is, localization process.