Games, the network silk porcelain and silk

On the internet today, a dazzling array of cultural communication methods, the game with its rich expression and strong sense of interaction played an important role in the process of cultural dissemination, so that the world in the entertainment to achieve communication, in the joy to achieve tolerance, game, is the network era of cultural transmission of the carrier, It is the porcelain and silk on the network silk. The quality of the game in the overseas promotion process, for cultural elements of the popularization and integration, will play an immeasurable role.

The Perfect World CEO H. A speech at the seminar "Cultural Silk network new ideas"

Xinhua International, the perfect world-related leadership and a number of United Nations officials, diplomatic envoys of China participated in the seminar

As a kind of soft power, the influence of the culture needs to be carried by the carrier. In classical China, the function of carrying Chinese culture is porcelain, silk and other Chinese handicrafts, porcelain and silk make the world know China. Today, Chinese traditional crafts still carry such a role, and with the development of science and technology, the carrier can be a local characteristics, including the characteristics of local human factors to the game as a representative of the various software as a new strength, with a more intuitive image as a cultural communication tool.

Through the Internet, the cultural elements of the world get 0 of the rapid spread of distance, which in the "Jiangnan style" and "the most dazzling national wind" including the early years Justin Bieber's global popularity reflected in the most vividly. and the development of mobile Internet, let the application store become the platform that the developer displays the product charm. The rapid popularity of applications and games within a country, through the number of installations, can attract global users, making Chinese products with a huge population base more likely to show themselves in front of global consumers, and the mature consumer awareness of overseas market also provides more development opportunities for Chinese game developers and distributors. To overseas strategic awareness has a more important significance, and game products in such a promotion of their own contained in the Chinese culture elements imperceptibly spread to every user of the world.

Take the Chinese game overseas exports year after year first perfect world for example, to "The Big Man" Jin Yong's works perfect annotation makes it in the martial arts game product to become the leader. And for the Chinese culture has a deep attainments of Jin Yong's culture of the use of sinology is already in the novel, and in the "Smile Proud Lake", "God Carved heroes" and other game works, the perfect world for the environment and the portrayal of the characters is to allow the unique beauty of Chinese ancient culture in the presence of a nuanced show in front of the player, Chinese traditional culture is full of imaginative Confucian wind duct bone is displayed incisively and vividly. Many people because they like Jin Yong's novels into the Perfect world of the game world, there will be more players because the game world began to reread Jin Yong's novels, inside the ubiquitous traditional culture will arouse more and more attention.

The deep life of automobiles and airplanes has made the whole of the earth a village, while the development of mobile Internet can make the earth a home--mobile internet has greatly reduced the cost of communication, at the same time, a unique personalized mobile phone applications and games so that more people have a common hobby and topic.

Held June 24 by the Xinhua international and the Perfect World jointly organized "cultural silk network new ideas" seminar, the national envoys gathered a hall, speak freely, everyone for the mobile internet conditions to better build Chinese and foreign cultural silk are full of confidence. In the process of building cultural silk, the game company, as an important carrier of cultural communication, is very promising. Perfect World CEO H. That, as a content company, the perfect world's products are cultural symbols, the product has many elements of Chinese culture. At the same time, through investment in all parts of the world, the symbols of different cultures are embodied in the perfect world, which makes their products become the carrier of culture. And the Internet and mobile internet technology applications, so that different cultural characteristics with the fastest speed in all parts of the world to be delivered, in order to win the success of the Sheng industry, the perfect world has also achieved the spread of Chinese culture function, the exchange and interaction between peoples in the world through the game to achieve. This is also a cultural ideal of the enterprise yearning direction.

EC, deputy director of the international Department of Xinhua News Agency, said that the perfect world's efforts in cultural communication are very much in line with the famous sociologist Fei Xiaotong's view, namely: the United States and their beauty, beauty, beauty and the world, the United States, this is a perfect development strategy for the whole of the universe is By doing their own products, the Chinese culture in the beautiful pass to the world, while learning from other cultures can learn from the factors, Meimei and the common, so as to achieve cultural exchange of the world, is the cultural silk feasible way. The presence of diplomatic envoys and United Nations officials also gave a consistent recognition of the role of the game in the mobile internet era for cultural exchanges.