Games trade deficit huge domestic game try to sail the world

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There is no doubt that China is a big game market, but it is not a big game exporter. But a Chinese company named game Snail recently announced that it would operate in 20 countries and in 10 languages, with a portion of the pending contract being counted.

Game snail has made 3 million euros of copyright in overseas income. Of course, China's local game exports are not the only example. Jinshan software products in Vietnam achieved more than 80% of the market share, perfect time and space, the target software and other local companies also export their products overseas. China's trade deficit in online games is "surprisingly" shrinking.

Game "The Western"

Game Snail founder, general manager Sihai was born in Xiamen, Fujian province. Perhaps Fujian people and the sea affinity, the name has a "sea" word stone sea, in the "City of Heaven" in Suzhou, the founder of the game snail, the preferred theme, is the sailing game. The game has been developed since 2000, so it is called "Nautical century".

Now the success of the nautical century has benefited from the subject matter. "Sihai said. The art-born general manager is very dissatisfied with China's domestic game theme: "On the one hand, we need to inherit the tradition, on the one hand, to actively innovate, but the future theme of the game is not recognized as innovation." It seems that Chinese subjects must be found in the four masterpieces. ”

The nautical theme cleverly avoids this embarrassment. Although the Chinese were far away from the sea after the Ming Dynasty Zheng He, they missed a good chance to go to the world, but now the Chinese people began to have the sea consciousness. As for Europe, it is the birthplace of modern navigation, and Europeans are interested in looking back on the history of the 16th century. "Nautical century" to be able to carry out international trade characteristics, of course, there will also be the battle between pirates and caravans.

But not just Europe. Sihai introduced that as of the end of October, "nautical century" has been contracted to export to Asia (Korea, Malaysia, Vietnam, Thailand), Europe (German, French, English version three), North America (the United States, Canada) and other countries and regions, covering the country reached 20, the total amount of more than 3 million euros. It is expected to be exported to Russia, Spain, Italy and other countries before the end of this year.

"Behind the theme is culture. If only the distribution of value in the industrial chain, the game industry a little bit of output is insignificant. But there should be Chinese in the world of games. "Sihai spent four years on the development of the game, assuming that Genghis Khan had left a descendant after the expedition to Europe, and that the descendants were trying to build a fleet to return to their native land after the sea became popular in Europe," he said.

"Nautical century" is about to be translated into more than 10 languages. In South Korea, the nautical century has been charged, while online numbers of about 3000 people. On the Chinese server, there are about 10000 "captains" online.

Imagine World market

Online games virtual a Small world isolated from each other. In the real world, online games have a common market.

2005 Asia Pacific (excluding Japan) based on IDC's historical data The online gaming market paid $1.39 billion trillion and South Korea became the bellwether of 630 million dollars, followed by a 2005 online gaming payment of $470 million, with Taiwan ranking third and Thailand and other countries emerging as potential markets with growth rates of more than 100%.

Yusho GmbH, the European agent of the nautical century, noted the growing European market. A head of the company believes the online gaming market in Europe will start to grow at a high rate from 2008 to 2009.

"The global market is expected to reach $20 billion trillion by 2010," he said. We need to carve out bigger cakes from the growth of the global market. "Game Snail news director Zengqiang said, like in Thailand, the Philippines, these countries, game fees are several times in China, but from China's Taiwan and Korea exported past games still do a very good online number.

The "nautical century" was developed and operated in the Chinese market in 2004. First exported to Korea in September 2004. To develop this game, the game snail paid 4 years time and about 25 million yuan. "Now the game alone has cost recovery, plus exports, the profit has been considerable." "Zengqiang said.

Game snail's another product "machine A century" is a future theme of the game. Sihai determined to develop the game's original intention is that in Europe and the United States and Japan in the future subject, almost no Chinese, "machine A century" is the Chinese people's positive thinking about the future culture.

Another Chinese enterprise Jinshan software Game "Swordsman Love" in Vietnam by VinaGame agent, and was named "Wulin legend." Because the market response is good, VinaGame and signed the "Swordsman Love 2".