Gaming business faces impact Sony North America push "cloud Game"

Sony Computer Entertainment (SCE) announced the launch of Cloud gaming services in North America from July 31 onwards, before the opening of the world's largest game show, "E3", according to Japanese news reports.

Sony has launched a cloud gaming service before rivals such as Nintendo and Microsoft, in this regard, CIC consultant IT industry researcher Li Fangting that the cloud game for users and vendors are "profitable", manufacturers do not need to continue to invest a huge amount of mainframe research and development costs, only a small part of the cost to upgrade their own servers, But the effect is similar, users can save the cost of buying a host, but can get the top game screen. It is because of the "double win" of the cloud game, let the special machine as the core of the home game business model is facing major changes.

According to the Daily Economic news reporter, SCE's announcement of the cloud gaming service is "Playstationnow." First, the latest game consoles "PS4" users as the object, starting from the end of July to provide. If you buy the Internet LCD TV "Bravia" that will be listed in the year, you can use the controller to connect the LCD TV to play the game even if there is no game console in your own home.

Li Fangting that the single LCD TV production market, a large number of competitors, gradually diluted profits, Sony to cloud games to improve the value of LCD TVs, not only conducive to the increase in LCD TV sales, and the bundling of cloud games will also bring lasting long-term benefits to the company.

It is reported that if the short term, "playstationnow" can be 2.99 dollars per game of the price of the lease, less than the previous rental price of about 50~70 dollars.

It is worth noting that SCE and Nintendo, Microsoft are selling a dedicated game consoles, through the use of the company's game consoles to sell profitable software to obtain revenue, game sales has become a source of competitiveness. However, with the advent of smartphones, more and more consumers are hesitant about buying special consoles. In the industry's view, the traditional business model or start to collapse, the host manufacturers need to find a way even if not to sell the game machine can create a new mechanism for revenue.

Li Fangting pointed out that the cloud game allows host manufacturers to transform into network operators, multi-level choice of services more closely fit the market demand, low pricing reduces the threshold to play the game, so that more customers can enjoy the cloud game.

In addition, Li Fangting also said that if the era of cloud gaming, means that the only company in the main game companies have TV business, Sony can play its advantages, the added value of the game can make its TV business play a new life, become the Sony Group music and video content assets such as the core business.

(Responsible editor: Mengyishan)