Gaming commune to see Internet investment opportunities

Silicon Valley October 23 news in early September, the 16th session of China International Investment and Trade fair held in Xiamen, China, the investment and negotiation will focus on capital, wind direction as the theme of the Conference. During the meeting, the new Economic theme Forum was also held in the era of digital (Internet).


Forum brings together the leaders of the Internet, the Ministry of Commerce and Information Nielinghai deputy director of E-commerce, Google Global Vice President Liu, the famous economist Zhou, Tencent Vice President Sun Zhonghui and other guests, for the digital internet era of the topic of the new economy, a deep dialogue, Talk about the wealth opportunities of the Internet industry and the major investment segments of the Internet in the coming period.


through a visit to the investment negotiation meeting, Beijing handheld new city found that a large number of investors interested in the online game industry to pay special attention to the reasons, different investors the same point of view is: The game will always occupy the debris time of modern people. No matter how the development of the game industry, whether it is the early years of stand-alone games, online games, or in recent years, mobile games, terminals, the form of different games, the same or a little, that is to meet the needs of consumer entertainment.


Beijing handheld New Town as the leading enterprise of Chinese chess and card games, for the chess game industry has a very deep understanding and experience, in order to close to the market, to understand the direction of the Internet investment, the company sent an observation team, the gathering of various groups of people on the future development of chess and card games industry views, including investors , entrepreneurs, game enthusiasts, gaming company executives, and so on. The following is a transcript of the company's observation team at the scene:


Interview Person: Mr. Zhang


Person Introduction:


Zhang is the owner of a game product development, in 2003, with the expansion of the chess game market, Mr. Zhang saw the market opportunities in the industry, Mr. Zhang relies on his own development skills and network resources, the company was subsequently established. After the establishment of the company, put money and manpower to develop a mahjong game, the reason for the development of this product is because see many people in the free time will go to play mahjong, then why not play Mahjong online? and local Mahjong games and other places Mahjong play is not the same, then develop a and local mahjong play the same mahjong game, there should be a certain market. But after the product is launched, because there is no real promotion plan, the number of players is limited and the charging scheme is difficult to implement.


Beijing handheld New Town: Hello, Mr. Zhang. Thank you for your acceptance of our interview, I would like to ask, you then develop your own mahjong products, is a kind of consideration?


Mr. Zhang: Mainly two aspects, on the one hand, the university is the computer technology, there are game development skills, want to use their own learning. On the other hand, after graduation, see a lot of people love to play mahjong, but also on the internet to find similar Mahjong game products, but and our hometown play, are different.


Beijing Handheld Metro: So how did the company get through the storm after the product failed?


Zhang: After the failure, we began to plan the future of the company should go that direction, one way is to continue to develop more game products, a road is to increase the Mahjong product market promotion, both roads need huge financial support. This is what we lack. At that time is the most confused.


Beijing handheld New town: finally Vista?


Mr. Zhang: Exactly. In the most difficult time, we rethink our business thinking. Is there a lower cost product development channel? Are there any cheaper product promotion methods? Are there any game products that are more in line with the local market? According to these three points, we have locked the "game commune". First of all, the richness of the game company's products is that we do not have the ability to develop, the platform includes all the usual play of chess card "Lucky Five" "Mahjong" "Dou Landlord" and so on. Second, "Game commune" can customize local chess cards. We become a game company franchisee, on the platform on the line on the local mahjong, the rules of the game and our local play exactly the same, now on the platform of Mahjong games, the number of players are still growing. Third, "Game commune" has a sound profit path. Through the sale of equipment, such as competition rules set, can guarantee cash inflow. Four, "game commune" exempted us from the cost of promotion. Because "game commune" can attract a large number of players to join, Beijing handheld new city is also the promotion of brand, saving the cost of our game promotion.


Beijing handheld New Town: How is your company's recent profitability?


Zhang: By joining the "game commune", last year we achieved a net profit of 1.6 million yuan through "game commune", which is expected to increase this year.


Interview characters: Mr. Wang


Person Introduction:


Wang is an internet café Company's boss, the company owns nearly 10 internet cafes, since 2008, the net profit of Internet cafes continued to decline, which broke Mr. Wang to build the company into a chain of internet cafes plan. For the future of Internet cafes, the prospects are bleak. 2010, Mr. Wang contacted the Beijing handheld new town, become "game commune" franchisee.


Beijing Handheld Metro: Mr. Wang, Hello, you in the Internet café profit decline, how will consider operating chess game?


Wang: This is mainly due to my experience in operating Internet cafes, in the management of Internet cafes, I found that the game products, only chess game can attract a large number of players, but also to join the operation, and network role games, operating companies will not give us the right to delegate. Has the player market, has the proxy authority, the market prospect is also broad, has not joined the reason, moreover, and our Internet café business also has the relation. I still want to stay in the internet industry.


Beijing handheld New town: So, during the running of the game commune, do you feel any difficulty?


Mr. Wang: We are just "game commune" franchisee, and "game commune" before I joined, has been recognized by the market, regardless of the player's pro-Lai or mature technology, have formed a fixed operating mode, in joining, we just copy, copy has been successful operation mode, Beijing headquarters will also provide us with technical support, at all times to maintain good communication between the headquarter and franchisee. During the operation, there are basically no major difficulties.


Beijing Handheld New Town: Thank you for accepting our interview to help your business prosper.


through interviews at the talks and contacts with entrepreneurs, we deeply feel the chess game industry is undergoing changes, this change is mainly reflected in the following areas:


platform has become the general trend of chess and card game operation. The number of chess games is very large, because different players have different hobbies. Some players like cards, some players like puzzle, and some players like athletics, which requires a different chess card integrated in a platform. "Game commune" is such a platform, platform operation Success shows that chess game platform will become one of the trends in the development of chess and cards.


localized chess games have been favored by gamers. Chess game is not only a leisure tool, but also the player to contact feelings of means, localization chess card can gather local familiar with the crowd, realize the leisure between acquaintances at the same time, emotional contact more closely. Localized chess cards, for local businesses to use the platform to obtain business opportunities, but also a temptation.


Chess and card game to join the system to develop and join a win. Chess and card games to join the local, for the platform and chess developers, can quickly increase the number of players, expand the brand of chess, make it widely known. For franchisees, greatly reducing the cost of the promotion of chess and licensing operations, the headquarters to provide products, technology, after-sale support, but also reduce the difficulty of the operation of chess cards.