Absrtact: Before we reported the game of dating products to 36 Krypton revealed that at present it has completed the 17 million U.S. dollars in the B round of financing, the financing, its market value also reached 1 billion U.S. dollars. The most important feature of the touch is to play the mechanism to establish dating relationships. It
We have previously reported on the game of dating products to 36 Krypton revealed that at present it has completed the 17 million U.S. dollars in the B-round financing, the financing, its market value also reached 1 billion U.S. dollars.
"Touch" the biggest feature is to play the mechanism to establish dating relationships. It takes some of the interactive games we have in our lives, such as character testing, real-life adventures, fun, and so on, to move to the mobile end, as a "foreplay" in which two of strangers interact with each other for three rounds before becoming friends.
The revision, "touch" will be the characteristics of the LBS enhanced, in the first screen of the prominent position of "nearby people" entrance, in addition, in the second screen "touch" user real-time feed stream also to the vicinity of the user to make a mark. In addition, touch also introduced to enhance the user's understanding of social functions "understand me hundred", the user first for their own situation to give the answer, and then send the topic to other users to touch, so as to understand the mutual understanding and further lead the topic.
and is such a appearance resembles early QQ, let the habit of "concise philosophy" of the application of the big cry, its founder Tiankong-Zhi joked, "Like Beijing Zhongguancun and Silicon Valley those people, in fact, are not grounded qi son of the wonderful, two or three line users and their needs are different." ”
June 1 online App Store before the more than 4 million dollar a round of investment, its global users are now broken by 6 million, the best result is to board the seventh place in the App Store domestic social free list, ranked second in the Malaysian championship. Investors are also quick to follow, after 5 months "touch" to get 17 million dollars in the B round of financing.
However, we do not know the retention rate of the touch.
The revision also embodies the impact of the search profit model, it is not like the game before the virtual equipment to charge, but launched to "touch the beans" for the currency of the "Touch Shop", touch beans can be exchanged in the mall all kinds of decorations, have used to host chat text "chat bubble", chat expression, Personal homepage of the file decoration, chat background, the future will be on line with the text of eggs and VIP services. At present, touch beans to obtain the way is to improve personal files, daily check-in, and touch friends to play games, invite users.
Co-founder Tian said the next step is to bring the world's population to a platform where people can get to know each other through a rich game of social interaction. Touch will soon be launched in English, Japanese version, to the crowd as a breakthrough, and whether to make a long-term popular application, touch still need time to prove.