Gaming video sharing site Twitch why sell 1 billion knives?

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[Abstract] Yesterday, Amazon pen with nearly 1 billion dollars in the arms of the Twitch, what is the picture? What are the distinct features of the game group, and where does their pleasure come from? The domestic small partners in the crowd, and can learn from twitch body?

Few people may notice that gamers have dual attributes: they like to play games and watch others play games. The pleasure of both harvests is very close.

After all, many young people have seen WCG, the game industry once the most top-notch event, in fact, video sharing conference.

At home, the game industry is to feed the giant Tencent, NetEase, Shanda, large and small internet companies. But for the first attribute of the game: like playing games, our vendors are basically catering to this demand. The second attribute, watching others play the game, nobody is doing it.

Game Video Viewing potential volume

Mainland China has become the biggest market for video games on the internet, followed by the US and South Korea, according to a IHS survey data this May.

Take Twitch, a gaming video-sharing site, for example, with up to 55 million active monthly users, and 58% of users spend more than 20 hours a week watching video games on Twitch.

Last year gamers worldwide spent up to 2.4 billion hours of total time watching video games. As Twitch is integrated into the latest generation of game consoles, the estimated growth rate for Bloomberg is as follows:

To penetrate various screens of varying sizes

Amazon's acquisition of Twitch may have been designed to penetrate the existing screens as much as possible. Following the launch of hardware such as the Kindle tablet, Fire phone, and Fire TV set-top box, Amazon pen the Twitch into the arms of nearly 1 billion dollars yesterday. Google added a new platform for advertising understandably, Amazon will need a video sharing site more than Google? What kind of consideration does this operation have?

Twitch's acquisition seems arbitrary, for the Amazon, as much as even more than their own mobile phone hardware fire the meaning of phones. Apple and Google have completely occupied the small screen, the tablet is almost the same situation, but the game of the screen-the original TV-still fierce competition. The key to fighting the living room war is television, which is Twitch promising field.

IHS data shows that 30% of gamers are fixed on the TV platform to watch gaming video, others online. This data seems not high, but combined with the global game player's huge amount, twitch to penetrate the living room TV screen role, in fact, can not be underestimated.

Gamers are a very distinctive group

Fragmentation. And it's in two dimensions. One is scattered on television, PCs, tablets, smart phones in different sizes of the screen. Second, different kinds of games have Chi, players are scattered in different games. However, focus on vertical game sharing site may be so one or two, one of the potential of Twitch, is scattered in the living room, mobile end, desktop side of the different players, scattered in different game players converged. As for the aggregation of such a large volume, with certain common attributes of the group, what can be done, we can imagine.

Young + viscous. Most of the gamers are young people, this feature is basically without textual research. On the other side, the game is super viscous, probably many people do not have a clear understanding.

Electronic athletics in Korea is very popular, the power of the competition players have a large number of fans, a game, the enthusiasm and participation of the game is very high. South Korea has a dedicated television channel to play StarCraft or other gaming videos, which are spawned by the exuberant needs of gamers.

In the United States, the size of the gaming industry is also beyond the existence of Hollywood pictures. and the passion and participation of gamers is much better than movies and TV, and it takes more time than movies and TV to play in front of the screen. Once the Twitch content is introduced into Amazon's own world-class site, the player does not look at the short space of the game video, and can also attach considerable attention to a large group.

In the case of South Korea and the United States, what would happen if China, the biggest market with the world's largest gamers and video games, was born with a twitch?

Social。 A group of interest-oriented young people, together, inevitably have a social flavor inside. Twitch allows you to get close to the game God, contact other players, and find common topics. It is worth pondering what business value can be implanted in the process of increased user participation and stickiness.

Today happened to the retail giant Amazon acquisition Twitch, in addition to PA Jeff Bezos is thinking, grilled truth, I feel concerned about the value of Twitch itself, focus on the domestic manufacturers ignore the vertical subdivision area, more meaningful.

Twitch's display of aggregation from different platforms of gamers, the majority of young users, high viscosity, social characteristics, what may be the depth of the value of excavation, what business models may be established, is now truly unclear. But the consistently stingy retail giant, Amazon, is more interested in Twitch than Internet advertiser Google, so that halfway through the company's biggest ever takeover, there must be a tempting prospect that has attracted Bezos.

The end of the reminder: above, do not affect domestic manufacturers hurriedly copy out a twitch, it will be interesting.

"This article by the Scientific and technological knowledge (micro-signal: Kejixinzhi) Original, reproduced please indicate the source"