Gan Zhiquan: A simple and reliable children's smart shoes

See "Budiu" This brand, it is very easy to be recognized as "Baidu", but it is not, this can be understood as a "step lost" or "not lost" smart hardware brand, is recently I have seen the most reliable intelligent hardware project.

Do the product is very simple, "children lose Smart Shoes", located in 3~8岁 children. At the Beijing Institute of Clothing, a pioneering incubation base met several co-founder and their products.

See the kind, this product is more "simple" than I imagined, because the original mind of smart children's shoes, should be a loss-proof module hidden in the soles, quietly let you know the location of your children remotely.

and Budiu practice to be simple and rough a lot, directly in the position of the tongue of the shoe sewn around the small zipper pocket, will be lost module put in, so!

But Budiu's products I think are more reliable in 2 aspects:

First, the product itself, so that the most effective traditional products and intelligent hardware combined.

Jeff (Gan Zhiquan), its founding team, has many years of experience in overseas FMCG products, she has a son and a daughter. Product director is also the chief designer Chul (team called Three fat), in the traditional shoes (Li) Industry (Ning) Business for many years, the "shoe" itself is very understand.

Listen to Chul, this is what they call 1.0 product, in the initial design, carried out a few times, initially set up a shoelace, children use too much trouble, so try to use Velcro design, still feel too troublesome, finally changed to this "one pedal" design.

This design of the shoe is in fact in the children's circle is very popular, such as Adidas "Caterpillar" shoes. What needs to be done is the elasticity of the wrist of the shoe has enough strength, to ensure that many pedal into the pedal, not so easy to reduce elasticity.

Finally set this one-shaped upper design, uppers without stitching seams. And the anti-loss module through the "Small pocket" installed by the design, is purely for the convenience of replacement.

So, if you get this loss-prevention module, Budiu shoes and ordinary children's shoes are no different, so that the traditional footwear without prejudice to the intelligent.

Second, the pricing method, relatively easy to accept

Budiu's pricing style is neither a free internet model nor a tall brand model. Jeff said his idea was to draw on the at&t of American operators to charge fees on a per-day basis.

So Budiu price set for 1 yuan/day, that is, 365 dollars, can get 2 pairs of shoes and a loss-proof module.

In this way, the shoe itself is practical even if the reliability of the loss is first.

Anti-loss module: GPS + Base Station positioning

Gan Zhiquan's team is mostly the same, but not the arrogant team, very low-key, when discussing their module, always stressed that this is still 1.0 version, many areas are still improving.

In front of this 1.0 version about 30 grams of weight, has been very small, but not lightweight. Compared to 360 child guards and utalife, these children I had previously contacted were relatively large.

However Budiu at the same time added GPs and base station positioning, precision control in 5~10 meters. Chul says their 2.0 version of the product will shrink by half.

Gan Zhiquan said that their products in the early stage has been in the circle of friends and other channels spread, scheduled to go out 3000 pairs, which is the earliest batch of shipments. After this month (18th) will be on the Beijing-east public to raise sales.

Budiu's team is a more balanced mix, with the exception of the designer three-fat (chul), the market-and-channel CEO Jeff (Gan Zhiquan), and Daniel, an internet company such as Baidu, that is supporting the cloud and software technology.

Budiu software experience I haven't been in touch, but from now on its team and product understanding, my feeling is that this let the traditional products to ensure that the quality, at the same time let it with the intelligent personality of the non-destructive docking, while allowing consumers to easily accept the way to sell, will be smart hardware to the mass market a shortcut.