Gao Hong shares do not take the unusual road discarded electricity providers choose to pay platform

⊙ Reporter Li Xiaobing is really bad and wrong. Just when the market for "mobile games" companies flock to the time, Gao Hong shares but gives another choice: to abandon hand travel, choose electricity supplier to pay platform "branches" and habitat. Recently, Gao Hong shares announced the change to raise funds to invest cum connected transactions. According to the disclosure, the Company raised 146 million yuan of remaining funds in mobile value-added business upgrading and capacity expansion projects and 123 million yuan of digital new media content acquisition and operation projects in the project of raising funds for change, and the total amount of change was 269 million yuan. According to the original plan, the mobile value-added service upgrade and expansion project and digital new media content acquisition and operation project investment is 379200000 yuan, but as of June 18, 2013, these two projects used a total investment of 34355300 yuan. Therefore, the change means that the company has given up these two projects. After the change, the company intends to 169 million acquisition of Beijing Gaoyang Jie Xun Information Technology Co., Ltd. 26.406% stake. Meanwhile, Datang Venture Capital (Hainan), Datang Hi-tech Venture Capital Co., Ltd. and Hainan Information Industry Venture Capital (Limited Partnership) intend to jointly acquire 9.375% equity of Goyang Jiexun with the Company. Upon completion of the acquisition, the Company will increase the capital of Gaoyang Jiexun by RMB100 million. Upon completion of the capital increase, the Company holds 36.351% of the equity of Gaoyang Jiexun, the single largest shareholder of Gaoyang Jie Xun. The acquisition, Gao Hong shares invested 269 million yuan. Data show that the company's original investment project "mobile value-added services," is the cooperation with the mobile telecom operators, with mobile telecom operators network channels, through SMS, MMS, ring tones, WAP and IVR and other forms to provide users with a variety of Information and entertainment services; and "New Media Operation Services Project" is the implementation of the strategic cooperation program between the Company and the Press and Publication Research Institute as well as the mobile phones of the Company and China Mobile [microblogging], China Telecom [microblogging] and China Unicom [microblogging] Animation, mobile phone reading and mobile games three base business cooperation plans to build value-added services SP, mobile animation, mobile phone reading and mobile games as the main service platform to lock China Mobile, China Telecom and China Unicom three operators to build the animation , Reading and games covered by the three major base for the young entertainment target consumer groups to provide mobile content browsing and derivatives services of new media operations services. Obviously, this is the hot concept of "mobile games" currently in the market. The company acquired after the acquisition of Beijing Goyang Jie Xun, positioned as a small digitized commodity trading platform, is a provider of electronic payment solutions provider. A classic "upheaval." Behind this is the "collision" between business and market for "concepts." According to Gao Hong shares, the reason why the company renounced hand tour is because the policy and other major changes in the external environment, mobile value-added services to upgrade the capacity building and expansion of new digital content acquisition and operation of the project prospects are lower than the company in 2011 for the project Business trend judgment. This is undoubtedly announced that the profitability of mobile games or not as expected. As a result, Gao Hong shares determined to invest in an estimated annual average revenue of 215.55 million yuan from 2013 to 2015, the average annual total profit of 69.76 million yuan from 2013 to 2015 project. In the face of the crazy hand-travel, the industry also appeared in different voices: "After two or three years to see, let time to verify whether the investment value of a similar company, how much money in Hong Kong GEM." Mobile Games, Currently only A shares so crazy speculation.