Gaoliangju: 4399 The rapid change is a blessing or a curse

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At last week's Baidu World Congress, the well-known angel investor, 4399 chairman Cai has openly expressed to the Baidu open platform's worry and the doubt, he said at that time, hoped that Baidu really is open, does not use oneself to do the application, does not have for. At the same time, he also publicly said that 4399 refused to cooperate with Baidu is the reason is worried that the user eventually stay in Baidu, 4399 although won the brand, but lost the flow, Baidu should promote small and medium-sized stationmaster to raise income, but the premise is to let cooperation webmaster benefit.

Just five days past, September 7 afternoon, 4399 officially announced to join the Baidu application platform. Baidu Search for small games, before the first page of the 7k7k monopoly quietly appeared three from 4399 games, the following figure:

Simply from the user's point of view, Baidu Open platform is really a good thing, in today's fast-paced society, how to find the shortest time necessary information is essential. Baidu through the open platform, can let searchers directly in Baidu's search results interface to complete the demand, and no longer aimlessly in different sites to switch between the search. This user experience is no doubt very good. The searcher does not care which website provides the information or the service, as long as can obtain the very good product or the service, it originates from which website does not matter.

Baidu launched this product, the starting point is indeed to stand in the user's perspective. However, there are two sides to everything, that is, this seems to user-friendly innovative products, but to the vast number of small and medium-sized stationmaster has brought a devastating blow. Previously rely on the search engine to bring the flow, now no! Cai before the worry is that with Baidu to allow users to stay in Baidu, which led to 4399 win the brand but lost traffic. And for the majority of small and medium-sized webmaster, even the brand can not win, because there is no way to join the open platform. So from the 4399 just five days after the rapid transformation of the situation, it should be that Baidu has provided a suitable payment or split scheme, that is, open application platform How to solve the problem of income sharing with providers, has been resolved.

From this point of view, the rapid transformation of 4399 to the majority of the owners released a signal, that is to join the open platform, although may lose some traffic, but still can bring stable benefits. The main question now is, how does a small Web site join an open platform? If a small web site does not add to the open platform, which means it cannot bring traffic from Baidu, does this mean that the death penalty for a small site has been awarded from the open platform at the top?

4399 deep pockets, still have the qualifications or strength to negotiate with Baidu, and for the vast number of small and medium sites, this is a high threshold, can only hope and sigh, but also very likely to break some webmaster's website entrepreneurial dream. 4399 of course can be based on their actual interests to choose, when the benefit maximization, 4399 finally and Baidu stood together. Small and medium-sized webmaster, but not even the right to choose, died at the starting line.

Wuhuaizai! From the date of the birth of the Baidu open platform, this round of "resource integration" began, influential or financial resources of the site will be affordable, and the owners of the grassroots can not even soup can not drink. 4399 of the rapid transformation, so that the grassroots hope that a small number of "big guy" and Baidu to wrestle the desire to break the wrist, will soon be more and more "4399" to join Baidu.

4399 of the rapid transformation, so that small stationmaster saw eyeful of bitterness, this is a tragedy, even more tragic, it has just begun.

This article is provided by Hefei seo@ Gaoliangju, website http://www.airghost.cn/, welcome to reprint or communicate with me.