Gaoliangju: Discard tag label traffic easily soar by one times

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In the process of running a website recently, repeated the tag tag has been tested, before I have said some of the optimization of the tag, and the role of its affirmation, but recent tests show that the tag tag should be based on their actual situation to choose, may not necessarily be necessary, sometimes even counterproductive. First of all, its merits.

1, the label aggregation content, is advantageous to directly obtains the rank, uses the hospital station most.

The most ferocious industry to use tag is the medical profession, we search a lot of keywords, always see some medical stations, more important is to open it will find just a tag aggregation page, there is no actual content, but the structure is handled very well, the page layout is very reasonable, so even if there is no content, Also still get a good ranking, suggest like to use tag students to study the medical site. Learn their tricks. This is not the focus of this article, so it is on the point.

2, to increase the internal chain, to facilitate the search engine crawling content.

Long ago, when it comes to the internal chain structure, do a better general public opinion is the news. But the news and use is nothing but a variety of lists, what related content, recent updates, hot content, column hotspots and so on, use this way to aggregate content. Later, after tag appeared, the operators who were keen on the research structure began to give up the list, and a lot of use tag to aggregate content, promote the inner chain. In particular, the concept of web2.0, tag tags have gradually become popular, and then widely used in a variety of Web sites, CMS vendors will adapt to the situation, the tag implanted in the system. Of course, at present, the use of CMS webmaster, the careful use of tag tag is not much, in fact, the promotion of the internal chain, search engine crawl convenient degree or have a great effect.

3, the website column carries on the effective supplement, plays the topic the function.

Because the area of navigation is limited, so many times some relatively unimportant columns can not be displayed, and more important is the entire site structure can not be too bloated, the overall column is also very limited, in this case, the emergence of the tag is very good to make up for this situation. Each small tag tag can actually be a small column, or a small topic. And there is the possibility of getting ranked. To enrich the website column is very useful.

4, clear structure, enhance the user experience.

Tag should be placed in a more prominent position, in addition to search engine crawl, users will also look for their favorite content from the tag, we often see in some sites colorful tag occupies a large area, the different clicks, tag font and color are different, It even Baidu itself has also been used in the Baidu list inside. Using this approach, you can improve the user experience and make it easier for users to find what they need.

Speaking of the advantages, and then the biggest negative impact it will bring, this is the focus of today's need to elaborate.

In the daily analysis of several sites, often found that the tag page was a lot of crawl, before it has a positive attitude, so did not care too much. But recently found that there is a big problem, in a day of the total number of crawls, the proportion of tag occupy more and more, more than the normal content page, a large number of consumption of spiders crawl efficiency, resulting in many content pages are not effectively crawled. This makes the author very headache, is to cancel tag or keep tag? Considered for a long time.

After careful analysis of the site later found that such a site, due to structural reasons, tag access to the rankings is not much, and a large number of content pages are ranked very good long tail, which makes me very puzzled, because in my experience, tag will be more than content pages have the potential to get ranked, in other sites have been very good proof. Continue to observe the log, spiders are still crawling tag page, once let me feel, allow its development, quo.

Suddenly one day, after Baidu's big update, found that all the tag page is not in the search structure. Again let me think of a problem, since the tag is so fragile, but also consumes a lot of spiders crawl efficiency, affect the effective crawling of the normal content, why not directly discard this piece of chicken? Put your energies into the long tail of more content. So decisively put all tag deleted, the page was adjusted, no longer use the function of tag.

After two or three update cycles, and then analysis of the log, found that the efficiency of spiders to improve a lot, basically can crawl all content page, long tail effect appears especially prominent, very quickly, the flow than doubled before. In a sense, to discard the tag and previously said the flexible use of nofollow, is to enhance the spider's crawl efficiency and the means. In fact, a lot of time, some small details to modify, the overall quality of SEO will be greatly improved. Details determine success or failure, true.

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