Gaoliangju: Soft Wen's secret is a soft nine points hard

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Now the webmaster group has reached a consensus, that all contributors to A5, Chinaz and other sites are soft wen, more A5 as a waste of soft wen concentration camp. There are not a few people who hold this biased view. I do not deny that, purely in terms of content, A5 's article quality generally less than before, may audit policy too lenient, or in order to give new people more opportunities, in short this is not a good trend to some people leave a bad impression. Generally speaking, A5 still have some articles to look at, such as the old high text (take the detour of the Brick, the elder brother has the helmet).

In terms of the nature of soft text, the current soft marketing role is no less than SEO, everyone daily see the network stir hype early is relying on a large number of soft wen hype up, but the webmaster in the process of operation, that the purpose of soft text only for the chain, in fact, we see the news portal site, there are 30% of articles are soft wen, It's just that we don't realize it, it's a high quality soft text. The main role of the soft text is not outside the chain, the chain is only a small area of soft marketing. And, relatively speaking, for the outer chain of soft paper easy to write some, indeed the quality of a little bit lower.

For example, we are in A5, Chinaz and other places when submitting, basically write is the industry related content, but from the wording of the idea, not much art and skills, are written an article, and then add a link for reprint, link and the content of the article basically have no connection. This pattern is now fixed and does not need to be perfected at all. That's why some people think A5 's article is too soft. Unfortunately, the old high in these two sites are also most of the article, think I really should be facing the wall detention.

In fact, these are only the initial stage of the soft text, wrote a soft text directly add links, the starting point is the link to spread out, no other information demands, greatly reduced the difficulty of soft, in fact, a good soft wen, more in the article into the need for marketing information points, and cleverly put it out, in the reader's reading process , no obstacle and no psychological resistance to read the content, and imperceptibly accepted the delivery of advertising marketing information. Good soft wen Let the reader feel is soft wen, this is called a cent soft, nine cent hard.

A soft, meaning that the advertising appeal only accounted for the full text of a point, or even 1%, the less the better, the most important thing is to demand the effect and not the number, a stirring love documentary story, the middle of "accidentally" mentioned a ring, or a restaurant in a candlelight dinner, a stroke, you will think this is advertising mody. Probably not. But your subconscious has accepted this information dissemination and will decide when there is a need. The purpose of advertising appeal is achieved.

The growing popularity of the film in the placement of advertising, is the use of this principle, in the plot must appear in the props, some well-known brand products appear, in the movies may not care too much, but when the memories are surprised to find that scenes in the scene are alive with the brand of products, do not remember all difficult. Last year was a very popular "ugly Woman Invincible" is a live advertising film, but still have a large number of viewers flock. The purpose of this example is to illustrate that soft text is actually an implantable advertising application.

Write an article that really can bring benefits to the reader, or an article with artistic value, put aside the advertisement appeal not to talk about, the entire article should be has the very strong readability, this is the premise, namely first must affirm it is a good article, is worth to read. In this sense, it and the normal article should be no difference, so we see in the portal of some soft Wen did not realize it is soft, only the normal news browsing. This is nine points hard, if you have good writing skills, high level of planning, you can 9:9 hard, the more you can bring benefits to the reader, the more readable, the more successful the soft Wen. On this basis, through a reasonable and ingenious implantation that "a soft", a high-quality soft Wen was born.

A good soft wen, through the appropriate channels to spread after, it brings more impact than SEO, sustainability is also stronger than SEO. So this article in addition to the basic framework of the soft text, but also for the majority of the webmaster to correct a point of view, that is, they think that the soft text is the article add a link, or even a patchwork of text and then the tail plus links. This view is not correct, soft marketing and search engine marketing is tied to the network marketing under the two categories, according to seniority to calculate, SEO should be called soft marketing for uncle, do not underestimate the role of it, do not learn to bias the routine. Soft Wen marketing is bound to follow the SEO after another popular marketing methods, interested friends can learn as early as possible, self-study, can also participate in some professional communication team, such as to join the end of this article to provide the marketing QQ group. There are many ways to learn, as long as you work hard enough.

This article is provided by the cosmetics @ Gaoliangju, website http://www.baimei.com, welcome to reprint or communicate with me, 500 people SEO and marketing Exchange QQ Group: 39411222, welcome Gathen Exchange, reach a certain number will be free training and team to do the project.