Gaoliangju: What should anchor text do to be more effective?

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About the importance of anchor text in this has no need to say, as long as the site to do a little understanding SEO friends can understand the importance of anchor text. However, in the specific operation of the process, may be turned a blind eye or did not form a good operating habits, many times can not do more effective, here specifically described how the anchor text to do will be more effective, will achieve a multiplier effect.

We know that whether the inner chain or outside the chain are the composition of the anchor text, so simply from the point of view of the anchor text, we no longer distinguish between the chain and the outside chain, because both are equally important. Anchor text is the most fundamental role in addition to itself is a link (outside the chain or inside the chain) outside, more important is to tell the search engine, this link represents what kind of meaning. Just like the old Gao, besides having the attribute of "man", you can introduce my name to another person for a long time, when a lot of people yell at me for a while, this means my name is recognized, the search engine is the same, it will think that this link represents the URL means you do the text keyword. Now to discuss concrete anchor text practices:

1, Content page anchor text practice:

In their own web site as the anchor text on the chain, there are two very important questions, one is whether the repeated occurrence of the keyword is every one to add links, I believe that this problem puzzles a lot of people. For example, a piece of news repeatedly appeared "cosmetics" this keyword, whether each should do the corresponding URL to the site? After repeated testing by many experts in the industry, now tend to agree that a single article repeatedly appeared the same keyword, generally as long as an anchor text on it. If you do more, you will not find any harm at the moment, but in the case of time permitting, it is up to you to decide how much.

Another thing that puzzles many people is whether the anchor text needs to be related to the content. Answer this question can use the current popular left-carnitine station group For example, this station group content collection completely messy, miserable, in the article randomly inserted some anchor text, no doubt, its effect is obvious to all, we observed that, although the content related will be better, But not irrelevant content has no effect. The so-called correlation anchor text, so-called iterative calculation, is still a legend for Baidu, but only clouds. Baidu is also a rookie level in determining the relevance of content. However, it can not be denied that in determining the content is original, to determine the similarity of content, Baidu's technology is a lever drop. This means that for a certain period of time, the anchor text can be used without regard to the relevance of the content and anchor text. You can do it boldly and confidently.

2. How to handle the relationship between anchor text and pure link:

Many sites or forums are not allowed to leave anchor text, even links are complete text chain (such as A5 is so), in this case is confusing, a large number of simple links to site optimization useful? Can you improve the ranking of keywords? No doubt, as long as the chain, the site has a certain role. Do not give up the simple link release, why do you say so? A large number of links in itself to improve the weight of the site, and the problem is not resolved only search engines think that the site is important, but not sure what keywords need to be displayed on the search results. This time there is a small number of anchor text to tell Baidu, these URLs represent what. So if you can do a lot of links, a small number of anchor text, such a match in fact, the effect is also very good.

3. Dilution and diversification of anchor text

Before the old Gao has put forward the concept of the anchor text dilution, that is, when a lot of anchor text in an article points to your site, you need to take certain measures to dilute the density of anchor text, that is, select some large sites do anchor text, such as the choice of Baidu, Taobao and other sites, The advantage of doing so is to avoid being too much of a suspect in the anchor text. In short, in addition to your own station, you need to do some other anchor text, since you do not intend to do for others in vain optimization, it points to Baidu and other large sites, they do not care about a less than a link.

As for the anchor text diversification, the purpose is also to be judged by Baidu for cheating and the measures taken. When we do anchor text, choose a few more keywords, exchange and use. It will look natural.

4. Regular maintenance of anchor text

Anchor text as an internal chain and the collection form of the chain, nature also needs long-term maintenance, after a period of time, there are some published anchor text page was deleted by the search engine, the effect of the anchor text is basically lost. Anchor text Detection There is no particularly effective means, in fact, it is easy to understand that the number of anchor text is not possible to maintain the same, always adhere to the words will continue to increase, and a period of time do not do, it may be a large reduction. So it is important to develop a good habit of maintenance.

In addition, some people in a certain word to get a certain ranking, will change a word to do anchor text, the rationality of this is no doubt. However, after a period of time, or need to consolidate the key words before, alternating to do anchor text, otherwise the key words have been ranked is likely to fall down.

This article by the Hundred Mei Net @ Gaoliangju provides, the website http://www.baimei.com welcome reprint or communicates with me