Gap expands electric business and plans to increase the number of international stores in three years

Gap recently announced that the company plans to expand its business from this year, while increasing the number of international stores in the next three years.

Gap's online sales will increase by $1 billion trillion by 2016, according to Glenn Murphy, the company's chief executive, said, based on sales of networks and stores and the development of personalized services. Murphy said: "We are planning to add nearly 1000 stores by 2016, while online sales are growing at $1 billion trillion." ”

By the end of February this year, Gap's online sales reached $1.927 billion trillion, up 23.5% per cent from the $1.56 billion trillion last year. In fiscal year 2012, network sales accounted for 12% of total sales, compared to 11% of net sales last year.

Gap company said it will reach the E-commerce business objectives through the expansion line services. Its plans include opening the line under the service, the development of the shop to pick up goods, store storage, physical store delivery plans. Gap also plans to make the site more personalized, according to the consumer's access record and transaction history for each consumer customized services and promotional activities.

In June this year, Gap has begun to pick up the O2O services of the In-store pickup in the Chicago and San Francisco test lines. At the same time, the test area also launched the store (reserve-in-store) service plan, that is, consumers can be online fancy clothing store online, by the staff will be reserved in the storage room or cashier, for consumers to retain 24 hours.

In addition, Gap's "find-in-store" service has also been spread throughout North America Gap, Banana Republic, Old Navy, Athleta, Piperlime brand stores. Shoppers can use mobile devices to view the size, color, and availability of the product in a store-wide range. and the physical store delivery (Ship-from-store) service is also spread throughout the gap, Banana Republic, Old Navy and Athleta stores, if the consumer selected goods online inventory is not enough, you can use the inventory of the store.

It is reported that gap Global store expansion plan, including this year will open 18 to 20 Old Navy stores in Japan, 7 stores in China, the next four or five years will increase the number of Chinese stores to 100 and so on.