Gap One day Super promotion "online bargaining system" why people want to buy it?

Some enterprises want the creative marketing activities, hope to make "promote the purchase" effect, so, creative personnel's head melon, desperately asked himself, in the end to "what kind of screen", can these consumers "to" the physical store, or online shopping cart?

We thought a lot of ideas, we need to clock out every day, or to ask everyone around the talent (such as 3C or http://www.aliyun.com/zixun/aggregation/17945.html "> Mask products to ease the purchase), Or let the people who bought them write testimony ...

This week to see a more simple to promote the purchase of marketing activities, people startled: "The original idea of promoting the purchase can be so simple!" "This is from the Gap that often does strange marketing activity, this time, it has made a super simple, but has the fantastic promotion effect the network marketing activity ──"gap Your price"."

This event in another separate domain gapyourprice.com, behind a company Dealkat responsible for providing the engine, the site is very simple, it unexpectedly lets you "on the spot" and online robot "bargain", you enter the website, you will see a " For the price bar "big button, press down, was taken to a choice of trousers page, there are 18 kinds of Kutch casual pants to choose, choose one, it shows the price of that, more large photos, and some explanation ... It's no different than the usual shopping websites.

Interesting to come, next to this page, there is a query text box, please put the price you want to buy, write it in.

And then what happened?

Gap will produce a new price, usually this price is not necessarily the low price you want, but it should be satisfied with you! There was an example in the press release that a pair of trousers might have been 49.50 dollars, and he asked me how much I wanted to buy. I wrote a random "30 dollars", so he showed the price he was willing to sell: "35 dollars"! A "Print coupon" button appears immediately next to it, which automatically generates a unique barcode coupon that allows you to send it back to your mailbox (it collects your email address) or print it on the spot. They will ask you to take them to the gap's physical store to exchange the goods.

When it comes to promoting marketing, I have seen the first such simple, yet so-stimulating activity. The best part of this activity is a careful analysis of at least the following five points

One, this really is from the psychological to "promote purchase": For example just 49.95 dollars, ask me how much money to buy, I must not thinking of disorderly write a very low price! If I write 10 dollars, then this site can ignore me, because I do not want to buy, but if I write a 30 dollars, and the website back to "35 dollars", I am surprised to the extent, than I saw on the road a "49.95 U.S. dollars to 35 dollars promotion" also more, exciting, moving! I'm going to buy it right away!

Second, really go to see inventory: gapyourprice.com behind believe is really have to see " Stock "The water level should say that they should already have a set of formulas, if there are 500 left, that one can sell how much, there are 300 pieces, how much can be sold, each piece has a range, with the gap in the United States sales, the water level will go up and down, when the user points in Gapyourprice, they will look at your offer , give a price that best matches the current inventory, which is provided by the technology engine Dealkat behind this website.

Third, can make the worst "difference to the price": This is even better, this is "stall" mentality. There was a friend before the stall, heard him say, he is such a shout price: sometimes meet the "foreigner class" customers, busy and stupid, came directly to buy the original price, he made a big profit, then, he will take advantage of no other new customers in the next eavesdropping, directly to the next customer directly to lower the price of the broken plate, so he can buy cheap. Gapyourprice no string of gold flow, can not determine whether each customer has to buy, but may roughly calculate this situation, when a pair of trousers many people to the high price to the coupon, it can be more and more, to facilitate more transactions!

Collect the price of the customer's heart: How much should a pair of trousers worth, the best to sell? 18 pairs of trousers, the price in the hearts of customers must be different, such a gapyourprice is the best Test station, netizens shout price, see what he shouted, collected, later for pricing is very helpful. It also allows the gap to be priced in "different colours". In the past, the same pair of trousers, is the same price, but now can be because of the different color requirements, to give the same price, so that each color can be "sold to the most Roar"! Because everything is a black box, netizens will not feel you "size eye"!

Five, each person different price, increases the dissemination intention between friends: Gapyourprice broke our before wants to break the head the community dissemination method, the past dissemination all is at a very low very low price, the friend began to spread, now, because each person " Personally "go to a different price, everyone is unique, so they have to paste graffiti wall, tell friends reason!" Want very low, they can "Oh! "To tell a friend, perhaps also give a friend to buy ~ so sweet!" Not low enough? They can also put it up, add a "xx! "The same is spread to friends, friends come in again" try Luck!

Above five points, I also found that the most "promotion" of the activities of the design has a principle, that is, must find ways to get to the "price." Any activity only% of the number, or even no number, only to become a gift to who, are not enough "",uniqlo to promote the purchase of some goods in the activities, are also take " Price "to make a fuss, this gapyourprice to us on a lesson, the original, creative promotion, can be so simple!"

Interestingly, the site also has a "winner's list" (winners Page) that lists the most successful bargain-telling! This list, itself can also be in the promotion, for example, the top 10 is just 10 pants, respectively, from 20 to 25 yuan, the first place is a crimson Kutch pants, now is 20 dollars, you ordered this one, asking for 19 yuan, the result it jumped out to "21 Yuan", you startled, wow, this is more than the first in the list " Just one more dollar, would you like to buy? In short, the price behind the operation, the program is well written, can really play a lot of inexplicable magic tricks.

In short, this activity is only ... One day, it happened on March 16 (Wednesday), it was over, may be afraid of smart netizens a pull a find cracked? In fact, they dare to do such a day of promotion, but also because they have a Facebook fan group and Twitter account, announced from here, will soon be able to get the effect of a single.

What else is there to be creative?

Especially ... It is in the Asian world that is so bargaining that we are curious that entrepreneurs in Asia can see this "bargaining system" and modify it into what might be a greater innovation.

Source: http://mr6.cc/?p=5911