Garage coffee: Entrepreneur's "first stop" Bole will appear at any time

Zhang/Small Micro Enterprise is a society for all sectors of the "love Dearly" and "headache" groups. They are outnumbered and need support. On the other hand, the ultra high mortality rate of small micro-enterprises has deterred the community from rushing to rescue. As a result, the community of "small micro-enterprise development environment bad" of the voice of the criticism of all the head to the government.　　Is that what this is all about? What are the key elements in the development of small micro-enterprises? How to help small micro-enterprises? Last week, the reporter again came to Zhongguancun, interview business for less than a year garage coffee. It is a start-up and an incubator to help start-ups grow. Today, there are 13 of businesses out of garage coffee.　　This may give us a deeper perspective on supporting small micro-enterprises. Adjacent to the third pole building, a north-south stretch of the alley is a reporter's destination. If you don't pay attention, you won't notice the café, which is called a garage café.　　In front of Xin Ding Hotel, two A4 of paper size are affixed to the glass door, which means that the guide passes the second floor of the hotel hall to reach the garage coffee.　　Such a struggling shop, not long ago, the American video website YouTube founder Chen in China on business trip, alone to visit; last week, a 400-person angel investor and entrepreneur Exchange Conference was just held here. This is not an ordinary café, or café, but an open office environment for early entrepreneurs and docking with early-stage investment agencies.　　In some ways, it is more like the incubator of private capital. It is different from other incubators, such as innovation workshops, Zhongguancun incubators and other institutions, and its positioning is even more in front, even the unfinished projects are also out of the window.　　At the same time, garage coffee and other "incubators" have also cooperated to deliver excellent projects. The first guest reporter interview that day, is already 5 o'clock in the afternoon more, Su Ying still busy in the shop.　　He was accompanied by dozens of "CEOs" who are still "drinking coffee"-most of whom are entrepreneurs: young people from their early 20 years, a middle-aged man with a long face, a laptop, a computer bag, and almost everyone's must. Garage Coffee has become the office where they start their business.　　The cost is only a cup of coffee, you can sit for a day, comfortable seats, warm lighting and fast bandwidth. Su Ying's first guest was a 1987-born lad.　　Take the bus from Dongba every day and arrive on time according to the 8:30 business hours of the garage coffee. On the 31st day, Su Ying to stop curiosity, and this young man chatted. The young man is doing the SOFTWARE product, need 200,000 Yuan fund.　　Later, Su Ying the Friends of his investment circle to him, a 58 of the same city investors, October officially to this "" "investment, and gave him a Web site domain name for its use.　　Garage Coffee was founded only 7 months, but there are 13 of those who have worked here in the start-up team to find funds, set up a company. Before starting the garage coffee, Su Ying in another company for 5 years, has been responsible for strategic investmentBusiness, the job gives him a sense of how hard it is for investors to find a project, especially when it is wasting too much time on the road.　　After resigning, he thought, bringing entrepreneurs and investors together was a worthwhile undertaking. From last September to this March, 6 months, Su Ying are siting. He set the conditions very simple, must be in Zhongguancun West.　　The reason is that there is only one zhongguancun in China--the people are the most intensive. He ran almost every inch of the west side of the land, and finally found the ideal place-the size of the appropriate, not publicity, the second floor, will not love, handle shopping tired young men and women attract in. 800 square meters, 2 yuan per square metre/month rent, the calculation of hydropower, labor costs, garage coffee one-month guaranteed income to be at 50,000 yuan.　　Su Ying didn't think so much, and the landlord signed a 5-year contract.　　In this way, Subiang investors and entrepreneurs "go" together.　　Not afraid of "loss son" no desire is just, is the portrayal of Su Ying. So far, he still has some principles that cannot be touched. For example, garage coffee does not receive any activities before 7 o'clock in the evening, during the day to ensure a pure office environment, to reject all business activities, to reject the Chang of any business needs.　　The aim is to "avoid hurting my entire business model". "Loss, I am not afraid, I do not have too many interests to pursue, if one day I go to pursue these things, perhaps the mentality will change." What I like is this particularly warm feeling, all the teams that come here today are treated equally.　　Su Ying admits. It is not for SU's consideration to set up a fund, to start an investment company, to co-operate with the government. He does not want to develop too fast, do not want to put money in the first place. Su Ying thinking about how to help entrepreneurs to start a business, but how to live without thinking clearly. But this does not hinder him to continue to carry on the impetus, because he carries the ideal. "I think the only thing that's worth remembering in my life is that after 5 years, there are a few very good companies that have struggled with me," he said.　　"Su Ying said. "Can you make a profit?" In the reporter constantly aggressive "force" ask, Su Ying finally changed the way of talking, not repeat their ideals, he turned to reporters calculate a business account: In Zhongguancun, generally a person needs 15-24 yuan a day, if the team is three or four people, rent a 8 square meters of room, So one months all the costs generally require 2000-3000 yuan.　　And in the garage coffee, as long as 1000 yuan. Talking about the future of the garage coffee, Su Ying Frankly, because the table rate is low, only by selling coffee and snacks can not fully cover the rent, water and electricity costs, garage coffee, "hematopoietic capacity" is not enough. But Su Ying that the future of garage coffee is of great value-"This is a good thing for the industry."　　"Maybe it's just the need for a garage coffee," he said.　　Days gradually darkened down, but the garage coffee entrepreneurs, still three or four people sitting in two pieces together in front of a small table, drinking the team-mates just bought the steaming egg soup, in the warm light, unwilling to leave. Garage Coffee inOpened in April 2011, is a business and investment for the theme of the café, covers an area of 800 square meters, can accommodate about 150 people.　　Its location is not café, café is just a form of expression, a valuation standard, so that there is more open feeling. Entrepreneurs only need a cup of coffee per day to enjoy a free, open office environment for the day.　　It can be said that the garage coffee is not only an entrepreneur's low-cost office space, but also the investor's project library. Garage Coffee has a "resident" entrepreneurial team of about 10, and there are still new teams not regularly "settled in."　　Over the past six months, garage Coffee has helped 13 start-up teams get Angel Investments. Su Ying (sound dì), founder of Garage Coffee. Former investment director of the Nasdaq-listed company Blue Flood (Chinacache).　　Garage Coffee opened this April. "For entrepreneurs, money, resources, and socializing are the most important," he said. Such an open office environment not only reduces office costs, but also lowers social costs. Garage coffee often hold entrepreneurial investment and technical exchange activities, the team can also communicate with each other. More importantly, ' Bole ' will appear at the door at any time. In fact, the Chinese people do not lack the spirit of innovation, but the lack of such a platform. ”