Garage Coffee: More than 40 teams have been invested in nearly millions

The young man is surfing the internet in the Beijing Garage Café. Garage Coffee opened in April 2011, is a business and investment-themed café, entrepreneurs only need to order a cup of coffee per day, you can enjoy a day of free open office environment. Deibing a year, again interview Su Ying, he founded Beijing "Garage Coffee" has shown extraordinary vitality. "Garage coffee" and the Agricultural Bank jointly launched the "Big line De Guang with your growth" service, officially landed on January 11, for the early low capital companies to open fast access to provide comprehensive financial services, and in the accounts settlement, electronic banking, financial advisory and other aspects to give appropriate concessions, "garage coffee" Member's first year account opening fee is free of charge. Su Ying said: "This is a financial innovation, only pay 1200 yuan a year, you can save the start-up team thousands of to tens of thousands of yuan." "Today's Garage coffee" is not only for the initial entrepreneurs to provide entrepreneurial office, and investors to deal with the platform, has been developed into a virtual service system. The "Garage coffee" café, "China Youth Daily" was on December 26, 2011, "A special café for grassroots entrepreneurs" as the topic of the report. Su's biggest achievement is that "garage coffee" has so far made more than 40 entrepreneurial teams get nearly million dollars of investment. Try not to earn the money of grassroots entrepreneurs now, after more than a year of operation, "Garage coffee" has been out of the 2011-year negative growth status. As prices rose, the original 15 yuan a cup of coffee has been raised to 22 yuan a cup. Now more than 80% per day attendance, with coffee, food sales have been able to barely balance payments, so Su Ying has been insisting that even if the small conference room has updated the Office system, increased the 3D printer and other advanced equipment, large conference room has also been decorated as a 3D theater office environment, But the price is also maintained in 2011 Prices: Small Conference Room 10 yuan/hour, large conference room 20 yuan/hour. "I don't need this to make money, even if it doesn't matter, the meeting room was meant to be free and open, only to avoid a team occupying the conference room for too long, so that a reminder price was set." "Sue is trying not to earn money from these grassroots entrepreneurs, he thinks a lot of ways to make money, for example," Garage coffee "commemorative T-shirt, is very popular with foreigners and visitors, sales good;" Garage coffee "logo coffee mug, 15 yuan A, almost every entrepreneurial team will buy a few; and engraved with" Garage coffee " Logo wooden u disk, with 4G memory card audio and other practical products. In addition, "Garage coffee" outside the corridor hanging 12 billboards, each month can earn twenty thousand or thirty thousand Yuan. "I still want to be able to do my best to reduce start-up costs, which is my original business philosophy." "Su Ying said. The biggest gain is to communicate with each other "World War I" Cheli, founder of app Education game software, has settled in "Garage coffee" for 4 months. He graduated in 2009, he said, in the "Garage coffee" office, he harvested a lot. "2012 years August, when I first came to ' garage coffee ' with a rough proposal, Su Ying patiently helped me analyze the project, gave pertinent advice, encouraged me to drop the plan, and it was his encouragement that made me focus on the product. "Cheli said, office costs are greatly reduced here, but can also communicate with other entrepreneurial teams, the integration of resources, half an hour a day of free communication and regular training, but also to learn from each other's experience, improve their own shortcomings, at the same time, greatly increased the opportunity to contact investors. "I came here short time, there is a game overseas promotion team stationed here in August 2011, now they have millions of yuan income, but still unwilling to leave the grassroots entrepreneurial platform, they said the people here more cordial, work more inspired." "Cheli said. In the corner of "garage coffee" sits a middle-aged man, the online education of Mr. Bear came from a special trip, because he had heard that "garage coffee" is an innovative venture docking platform, "I hope to find the investors interested in my project." After understanding Mr. Xiong's purpose, Su Ying's opinion is: "The current education entrepreneurship has been made a certain scale, the prospect of this financing is not optimistic, coupled with your online education program is still in the early days, do not recommend immediately start financing." Su-He also introduced a "garage coffee" in the same industry entrepreneurs, let two people further discussion. With more than 30 large companies to join the service through more than a year of efforts, Su Ying has "garage coffee" services increased more than 300 species, with more than 30 large companies to reach a joint service agreement, Zhongguancun Management Committee as an "innovative incubator." Zhongguancun Management Committee also added to the "garage coffee" for the start-up staff to provide services to the ranks, "Garage coffee" for the start-up team registered companies to provide a green channel, two days a month, entrepreneurs can be in the "garage coffee" to submit applications, and then by "Garage coffee" to help them register the company, save a lot of cumbersome procedures. "Initially I just wanted to give entrepreneurs a relatively inexpensive, comfortable office environment, but later found that the common café facilities are far from the needs of entrepreneurs, to do the" garage "incubation function, you must provide entrepreneurs in the early stages of their business may be involved in various areas of service. Su Ying said that the company has now reached a partnership with Microsoft, for each "garage coffee" of the entrepreneurial team to provide 3 years of free Microsoft Genuine software services, the keynote company will each year for the entrepreneurial team to provide 3 annual test report, as well as free Aliyun "cloud computing storage and broadband", free remote An Choquan model testing Services, Mobile app Real Machine cloud test platform, etc., greatly optimizes the "garage" office environment. Resource integration is a kind of financing Su Ying that "garage coffee" should not be just a rush to invest. "I'm happy for the team who gets the investment, but the odds are only 5%." and technology investment is different, your technology can help me solve problems, my technology can help you solve problems, this differenceIndustry resource integration is what I most want to see. "In the garage coffee," This integration happens every day. Su Ying thinks, when the entrepreneur has all the resources to get through, the investment naturally comes to the door. "Last year there was a team of alcohol testers who came into the garage and was successful in the entrepreneurial philosophy of a number of entrepreneurial teams," he said. "Su Ying revealed that the team's products are mainly used in restaurants," If you drink a glass of wine, and worry about the wine drive, you can in the test instrument on the coin test, if the test results less than 20%, then you can safely drive. The project sounds good, but the actual operation results are not ideal, Beijing has put 500 tester, the average day each machine can receive only 10 yuan, after the restaurant is divided, there is nothing left. After running into difficulties, the entrepreneurial team came to "garage coffee" and other team exchanges, brainstorming, suggested that he change the product structure, with the help of everyone, they developed second-generation products, implanted in another entrepreneurial team to develop the arcade games and Android hardware systems and other new content, into a multi-functional platform, This change is expected to increase revenue by 10 times times. At present, second-generation products have been put into production. Su Ying said: "I set up such a platform, the most want to see entrepreneurs to communicate with each other, and I and their communication process is also the process of my progress." If many years later, some of the most successful entrepreneurs from me to go out, they are my good friends, that is my greatest harvest and wealth. "Can live, happy, have meat to eat, have friends to share, do not need to make a lot of money, this is my founder ' Garage coffee ' purpose." The future of ' garage coffee ' will certainly be bright, but how to accurately locate the future direction of ' garage coffee ' is an urgent problem to be solved at this stage. Su Ying said. Link "Café for grassroots entrepreneurs" is located in Beijing Zhongguancun Garage Café business philosophy is: "Sharing office, service grassroots entrepreneurs." "Customers only need to buy a cup of coffee, can enjoy a day of free office conditions." "Garage" office is the goal of most entrepreneurial teams, but some people come here to find entrepreneurial inspiration and feel entrepreneurial atmosphere. The founder of the Café Su Ying hope to use the mentality of public good to start a business, with a commercial model to operate, the way of profit is still in exploration. (Weekly young entrepreneur 2011.12.26)