Gartner: Global Mobile advertising revenues will reach $11.4 billion trillion this year

CNET Technology Information Network January 17 International report: Gartner, a market research firm, said 2013 Global Mobile advertising revenues will grow from $9.6 billion trillion in 2012 to $11.4 billion trillion.

Gartner says mobile advertising revenue growth will create new opportunities for application developers, advertising networks, mobile platform providers, professional organizations and communications companies in the coming years. For example, application developers can distribute ad-supported free applications, get extra revenue, and organizations can pay for location-based advertising services.

Mobile devices, including smartphones and tablets, are increasingly popular or affect print media and services, but mobile advertising is expected to displace traditional advertising services in advertising, especially in countries such as Japan and Korea. In addition, developing markets such as China and India are also riding the boom in mobile technology, increasing the attractiveness of global and local advertising brands.

Gartner revised the data released in November based on last year's projected advertising price, thinking that mobile advertising is growing faster than expected, influenced by the rapid popularity of smartphones and tablet computers.

The mobile ad market is therefore more likely to be segmented into a precision advertising market, increasing the range of brands and advertisers to invest more in mobile advertising budgets. Mobile advertising should be integrated into the advertiser's overall marketing campaign so that advertisers can communicate with users in a specific and feasible way through smartphones and tablets.

The 2013 regional dominance will be an interesting shift, and North America and Western Europe will narrow the gap with the Asia-Pacific mobile advertising market, because advertising campaigns run through the platforms and devices that users use. In Latin America, Eastern Europe and the Middle East and Africa, mobile advertising growth will be linked to economic stability and mobile technology growth.

Mobile advertising is still the largest in Asia-Pacific this year, and Gartner expects the global mobile advertising market to grow to $24.5 billion trillion by 2016.

Gartner says mobile ads end up or replace mobile search, but the current application of advertising and mobile browser ads are evenly tied. Since 2015, web-based display advertising spending is expected to replace display ads in applications. In addition, the new interactive advertising activities will enhance the growth of mobile advertising revenue, including incentive programs, not interfering with people's lives, advertising will attract more consumers, impact on corporate marketing activities.