Gartner: Global Mobile advertising spending will grow 1 time times this year

Sina Science and technology news Beijing time of June 16, the U.S. market research firm Gartner today released a report that 2011 global mobile advertising revenue is expected to reach 3.3 billion U.S. dollars, compared with the 2010 1.6 billion U.S. dollars doubled. Gartner says global mobile advertising revenues are expected to reach $20.6 billion trillion by 2015.　　But not all forms of mobile advertising will be given the same opportunity, with search and map advertising earning the highest, and video and audio advertising growing at the fastest pace 2015 years ago. "Mobile advertising is now recognized by brands, advertisers, and content publishers as a great opportunity to interact with targeted customers in a specific context to improve returns." Tiffani Begsarian Stephanie Baghdassarian, Gartner's research director, said, "This is why mobile ad budgets are going to grow dramatically in all categories and regions." The 2010 total advertising budget accounted for only 0.5%, but by 2015, it would have reached 4%. Andrew Frank, vice president of Gartner Research, said: "With the popularity of smartphones and media tablets, mobile advertising will also increase the audience, classification and positioning will be easier, so as to promote the brand and advertisers to increase mobile advertising spending." Andrew Frank Brand marketers who intend to include mobile ads in advertising budgets should not hesitate, but should now make a budget that leverages the popularity of smartphone and tablet users. "Mobile advertising in North America and Western Europe is growing fastest, and will account for 28% and 25% of the global mobile advertising budget by 2015, respectively."　　However, the Asia-Pacific (including Japan) will remain the market leader during the forecast period, accounting for 49.2% of the global mobile advertising market in 2011, and 33.6% per cent by 2015. Gartner analysts believe that different kinds of mobile advertising will appear in different trends. "Mobile search ads include paid map tags and various forms of ' augmented reality ' (augmented reality) ads, and can send information based on geographic location." This kind of advertisement in the mobile advertisement profession's performance is most outstanding. "Mobile display ads include standard banner ads as well as non-standard rich media and interactive advertising, which are roughly equivalent in application and in mobile browsers, and are consistent with user usage," Begsarian said. "Although mobile advertising will keep growing at a high rate 2015 years ago, it does not mean that the period will peak," said Frank. He predicts that accurate advertising in social networking sites and applications will continue to drive the mobile advertising market after the forecast period. (Ding Macro)