Gathering times Cao Jin: YY will be involved in the hand travel and transport must not do development

"TechWeb Report" July 26 news, gathered time Vice President Cao Jin recently in the media interview, said the domestic hand tour market is still in the early stage, but the play has been determined, due to marketing channel restrictions, have to rely on a large platform. Cao Jin said, YY future will be involved in the hand tour game through transport, but they will not do game product development. Cao Jin said that the current page of the industry rules of the game has been determined that the platform will be more and more powerful, 70%-80% revenue. In his view, such rules are unhealthy and in the long run it is bad for developers to improve their ability to innovate. "But the page tour is a fast-washing industry, and you expect it to be able to produce a particularly great product will be more difficult." "While the development of hand-travel, Cao Jin that there may be a generational inheritance, because the page to play the game so that the traditional big end of the tour manufacturers are not very adaptable, so the big end of the tour manufacturers may be directly transformed into the field of hand-tour. For example, like Blue Harbor, their entry may break some of the game rules of the page, that is, the platform may not be so strong, but now it seems that the situation is not too good, the platform is still very strong. In Cao Jin view, the main reason is because I am still in the relatively early stage of the tour, there is no special marketing tools and channels, have to rely on a number of relatively large platforms, in this case the early rules of the game will be easy to establish. Cao Jin said, YY will also from the platform of thinking to consider the entire game industry, a large part of the reason is yy on the PC side of the huge user base. But Cao Jin stressed that yy future will do the hand travel, but certainly will not do hand tour development, "We from the gene, the essence is not a game developers." Cao Jin revealed that yy may be ready to prepare some products in the platform field, may not be limited to the voice and other service-oriented products, but also related to content-type products, "I think the users of different terminals will eventually be unified, we also hope to become a hand tour to talk about the main marketing channels." (Chuck)