Gawkerceo: Exposing the iphone doesn't help Gizmodo make money

Beijing time April 23 morning news, according to foreign media reports, technology blog Gizmodo parent company Gawker Media CEO Nick Danton (Nick Denton) said, although Gizmodo to the new generation of the iphone exposure has been a great success,　　But not to make money. Denton said the product had been exposed earlier in the two months prior to the launch of the new iphone, making it "the most sensational and exclusive technology news ever" in the Gizmodo.　　But he also said that although the report brought Gawker millions of page views, there is still no monetary gain. An Apple employee accidentally lost a new iphone in a bar at a birthday party and was then picked up by someone else and handed over to Gizmodo, who was eventually exposed. The event became the biggest technology news of the week. Many in the industry believe Gawker has recovered the $5000 cost of the exclusive right to cover the new iphone. One industry insider even estimated that the company received 150,000 of dollars in additional advertising revenue. But Denton says it has not yet benefited. He said: "So far, there is no immediate income." In fact, only expenses. "Sensational cost" Denton says that, in addition to the 5000 dollars paid for the iphone prototype, Gizmodo has added 7000 dollars in bandwidth costs to support the new millions of page hits.　　Whatever the eventual legal costs, he says, the flow gains from this report will be rewarded to Gizmodo employees.　　The media had previously analysed the legal costs of the issue: if the iphone was determined not to return the iphone to its rightful owner and Gawker did not try to determine the legality of the deal, Gawker would face prosecution. When asked why he was confident about the legal issues, Denton declined to comment. However, the industry also said that Apple to win the proceedings against Denton, must prove that the matter to the company caused damage.　　It is difficult to determine whether a two-month advance description of a forthcoming product will benefit Apple's rivals. Only for the reader. Denton himself believes that Apple has indeed been harmed by the incident. He believes that the iphone's early exposure has completely disrupted Apple's product release plan.　　This exposure will be a big discount to the sales pull. But Denton had no remorse for it. In question and if he had the chance to do it again, Denton replied: "It would be better if we released the news of the person who lost the phone by Tuesday morning." "He didn't mean to say that the late-day launch would be good for the Apple engineer, but that it would help Gawker attract more page views." Media reports say the engineer has now "collapsed. " It would be a lucky thing if he could still keep Apple's job.