Gbtol Knife: On the development space and direction of local IT information website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

It information web site should be traced to the the 1990s, when the start of the Cubs online (Beareyes.com.cn), Pacific (Pconline.com.cn), Zhongguancun (zol.com. CN), has long been a party portal, the beginning of the development of the 2000 bubble (pcpop.com) has also been the fastest to consolidate its portal status, although later by the Pacific acquisition, but the development of several major it portals to explain the great development of it information market and profit space.

The IT information market has been monopolized by several major IT information portals, where is the space and direction of local IT information web site development? The author combined with the recent operation of the canton Port Tun Online (www.gbtol.com) to talk about the personal point of view, welcome you to Pat Bricks.

Guang Bu Tun Computer City is the largest it store in Wuhan area, the existing Antarctic computer City, Information Square, Luo Computer city, Cyber Digital Plaza, computer Big World Five stores, earlier, Information Plaza has been hanging outside the store, "North Zhongguancun, South Canton," the advertising language, the author of the university, often visited these stores, Every weekend, a sea of crowds to describe a little too.

While visiting the city of computers, found a strange phenomenon, many buyers will ask a "knowledgeable" friends to buy a computer, in my four years of reading, but also to help the school and calibration students to purchase more than 100 computers, many computer buyers to the computer can be said to be ignorant, Even the minimum memory and graphics are not clear, what is more, and hard drive, then on the market is known very little, do not know how to buy a computer can be office, can play the game of computers need how much money, also do not know 3000 yuan can buy a computer what configuration.

I believe the purchasers of these computers have landed in Zhongguancun or the Pacific before buying a computer, but why after consulting the information or with disturbed psychology, because these portal information is not fine, after consulting the information or nodded, the portal has evaluation room, there are shopping guide information, have a quotation system, But these are not enough subdivision, in Beijing, the emperor of the students, on the Zhongguancun, it is easy to find suitable businesses, but other areas, although these portals have local stations, but still not enough subdivision.

The above contradictions should be the local IT information portal entry point, as a local IT information site, you can lock the information to specific businesses, and product quotes and actual sales price fluctuations can be reduced to less than 50 yuan, so that buyers in the local IT information site can be done, and this all the product quotes, The most important should be desktop machines and notebooks, as college students buy laptops and self-help machines, and these two parts should be the top priority in the information provided by local IT information sites.

Do these two pieces, then the site to provide users with the service can be said to be realistic, because as an ordinary consumer, do not care about product evaluation reports, do not care about the products used belong to a few streams, they are only concerned with the budget of the money purchased computer can not meet the day-to-day needs, they are only concerned about the process of buying a computer there is no " The other is not important.

So for personal webmaster, how to build such a site, individual feel must have two conditions, the first is to be able to play force. What is the ability to play, is to use the platform, to the business benefits, so that businesses realize that the more information released on the platform, the more accurate the information released, then the more you can drive sales, businesses chasing only two of things, one is the short-term sales of the profits, the second is the long-term corporate brand value. The second is not to stutter, the skin is thick, although many people think they are articulate, think their skin is thick enough, but once and the merchant has dealt with several times, you may think oneself is a speech stammer, the skin thin cream niche, also not to be able to say the articulate, thick-skinned thick old dough-stick.

And these things, is the portal of the local site is difficult to do, the local editor of the portal to maintain work, will go to the store to take pictures, write some strategically evaluation reports, and the computer knows very few buyers, after reading these evaluation reports, know the price of these products, But many times do not know where the product can be bought, and for the evaluation report, but also feel that Ms these things are very cow, where the cow, do not know.

The information articles of the Local IT information website, must tell the purchaser, this price 3555 Yuan assembly machine, is in which Computer city which merchant sells, this computer can play the World of Warcraft, whether can play running son kart, whether can carefree run the 3D design software, Send your camera in your and your girlfriend when the video is clear and so on, these are users concerned about, he did not know that the CPU except AMD is Intel, also do not know what the 8X optical drive is a concept, also do not know the difference between DDR800 and DDR667, on the dual-core 5000+ is a what meaning also not clear, he also does not need to care about these, because he is not the evaluation home, he may just be an ordinary student, perhaps just a bit of daily necessities of the youth, want to spend the least money in the work to buy a practical computer play CS.

The development of the space is very large, of course, the premise is that the webmaster should be enough thick-skinned, dare to deal with businesses. Do the website is to make money, then this kind of website how to make money, the individual thinks the big direction has the following several.

One is advertising revenue, this kind of site is very good advertising, whether it is a distributor, or manufacturers, are very happy to advertise in such websites.

The second is to do group buying, to help buyers save money, to help businesses rely on small profits and quick turnover to obtain profits, and the platform can charge a certain commission.

The third is to handle the VIP, this kind of site of the early stage is poor business, need to come to find, to the information of the site, the merchant will slowly in the saturation, the information will appear repeat, this time will push the VIP.

Four is to provide value-added services, computer after the use of a period of time, there will be problems, so who to find, a lot of door-to-door repair people suffer from not find customers, but in fact, many users of computers in the computer problems after the trouble can not find reliable maintenance personnel, this contradiction is the platform can do value-added services, For example, by region to do a computer repair "million lattice", to draw a group of skilled maintenance personnel, according to the appropriate mechanism to collect fees, to help computer users in the computer after the problem can quickly find their nearest maintenance staff, just for example. Value-added services must grasp a core, is to find services for users, "businesses" to find customers, in this process, we must pay attention to the fairness of the platform.

Five is acquired, be acquired is a lot of people are longing for things, but, the acquisition is not necessarily a good thing, the industry's friends think Phpcms and PHP168 should know what I mean.

Said so much, the most important thing is that the webmaster should have the ability to insist and execution.