Gdconline: Game makers need to adapt to new market conditions

(compiler/wendy) The game industry is fast moving toward emerging online businesses such as cloud computing, digital games, social games, and game designers and managers must adapt to these developments, or they will be doomed to wait.　　At the 2010 Game Developers Conference, four game executives watched the issue closely and discussed it, as well as discussing whether social games were harmful and predicting the fate of the physical sales. David Perry, chief executive of Cloud gaming service provider Gaikai, said: "While the emerging online business is evolving and changing rapidly, it will take several years for physical retailing to emerge." Everyone should be convinced that retailers can help them find customers, collaborate with physical stores whenever possible, and that physical stores have a vital role to play. But the industry will not long rely on physical sales, packaged goods sold may be valued in the near future, but in the long run will not continue to develop.　　Sean Ryan, general manager and group executive vice president of the News Group's social gaming department, which is about to release its first game, says physical retailing will prevail in the next five years, but will eventually experience a steep decline. "Physical retailing is still important for big budget games, but independent games and social games will still be sold mostly online," Ryan said. While online distribution is more lucrative for game makers, some problems still need to be addressed by the entity's storefront, such as downloading the entire game. "Perry noticed" you spent 20 million dollars creating a game to get just a static image of the digital store selling your game. In some of the main stores, such as the Xbox Live arcade,playstation receptacle and the Wii's shopping channel, these stores are owned by the host manufacturer, and they also release their own games while releasing Third-party games. It's important to have a place where you can share a good game with a player.　　"The fast-growing social gaming market has its own features, such as rapid development, where people can access social games from social networking sites," he said. Another question is whether social game design such as Happy Farm is more complex, fun or simple to calculate how to get benefits from players, says Susan Wu, CEO of Ohai, the maker of the eternal City. "The company wants to make money, But on the other hand, we should create games that players see as people, not games that play with the animals.　　"She's more directly suggesting that Zynga, the developer of the happy farm, is more like a cocaine dealer. "Players are not obligated to play games they don't like," says Ryan of News Corp. He said he strongly disagreed about whether the games were harmful, and that the most successful gaming companies tended to incorporate great game design into the rapid development, and that social games would become more sophisticated, the industry was growing, and the expectations of the players would be higher.。　　With the recent changes in Facebook policy, many developers are concerned about how to better sell their products, Perry that Zynga is a very powerful "human mind control", he said it is not an insult, which is very important for every game designer. Riot Games, CEO of the League of Heroes, Brandon Beck believes that developers of free games must develop high-quality games, because only then will the player spend extra money to buy props. For how to derive benefits from the game, executives agree that a 60-dollar game price or a mixed monthly fee limits developers ' chances to make money, and Perry that you should let people spend as much money as they want to spend, and Ryan thinks the subscription model is a dead pattern, of course, in World of Warcraft　　The effect is not bad. Perry that as new businesses are created, traditional game developers should not overlook these trends, and they must recognize that social games exist and pose a threat if they are to stand firm. In the face of such competition, do you change or remain unchanged? (Edit/Ming)