Gebin Pendulum to scold the daughter of the game big why incarnation advertising carrier?

NET swims the big guy Ding Lei before said: Net swims is lying can make money industry. But this has a premise, is your game quality is good, the operation is stable, can fully consider the player feeling, establishes the good game reputation.　　So even if you sleep for 10 days and half a month, as long as the server is still open, recharge channels unblocked, the cash flow of the rolling into your company's accounts. Online games for ten years, so lying can also make money way to create a rich minority. Even when the Yiu Xian, Qiu, Chun, Baijun and other people, are also the game and make a pot full. However, from the Shi Yuzhu meddle in the game industry, to the big guy standing in the market at the front of publicity propaganda, the past has always been low-key online games are no longer willing to behind the scenes. Look at these people's Zhu in the last 1 years-------------------------hair 200 million Q money Rob Person, Shi Yuzhu, Guixe two big guy for "Journey 2" at the Office quarrel scandal public, Gebin in order to "Demon World 2" campaign two shark,　　In the public test on the day to change the "public test" for "not fully public test" of the online anecdote, while the personal micro-blog into a "call to scold platform", played a "daughter to scold"; leave the public view for many years, "the father of the Chinese paladin" Yao himself to battle cos wine Sword Fairy for the "Chinese Paladin 5" of the listing publicity; ........ ...　　Each of the boss, a social elite, a mass media in the eyes of the successful people, why in the big wave of the net swims in the market marketing has become an advertising carrier? The wine is also afraid of the alley deep marketing "potential" in China is popular in a "stuffy sound fat" businessman posture, which is very rare in the online games.　　As long as domestic games have new products listed, often see "The most xx, history" and other extreme titles, put aside those planning 1 months, research and development 3 months on the on-line test of the inferior game, even if it is a lot of game products, but also in today's online gaming environment into a "marketing, can not live" cycle. Perhaps you have a question, the game can not live depends on the quality of the game products? That's the last half, but the first half is forgotten. A good product to create the largest profit space, it is necessary to have sufficient number of users as a support for manufacturers, of course, the more users the better. But where do users come from?　　Modern business society, regardless of all walks of life have the same law: Users in the selection of a demand, will inevitably give priority to choose their own know, good reputation, or friend recommended products.　　This is the threshold: you must let people know your product!　　If people don't know you at all, there's nothing to talk about in the future. How to let users know you?　　The answer is, of course, marketing! Especially in the current online game market almost every day, almost every month there is a masterpiece, how to let more people know that your product has become the focus of the key. In the process of achieving this "knock", it is often how to let others know that it does not matter, and most peopleIt's more about the outcome--no matter how, just to let you know.　　To do this, even if the company's bosses themselves to the battle.　　Online gaming market into the austerity phase of the boss behind the "difficulties" of course, a carriage driving, not the driver decided, but sitting on the enjoyment of those online games big guys. The latest online games market data show that the 2010 online games market user growth slowed, but enter the industry's enterprises and capital flow is still showing growth trend. After the completion of the listing of Chinese online games enterprises, the domestic market pattern also tends to stabilize. This means that the market will be very competitive, especially between similar games.　　and the new product listing from the online games to break out of the army, need to occupy more resources--this means that the more frightening marketing costs investment. But the reality is that even if the number of games online is good, the company wants the market budget to scrimp and avoid making huge market costs a drag on operating costs. The best way to save money is to use the company's ready-made resources, such as making the company's boss a pioneer in the market rather than inviting a celebrity spokesperson. Imagine, if the "Legend of the Gods" in the publicity do not ask Tse Feng, then the game's market funds can actually save tens of millions.　　Even if you are going to invite some Internet reds to make a rally, the costs associated with it will not add up to millions. For companies with a strong capital, there is a desire to "be frugal", especially for gaming companies that have not yet got their rounds and are in urgent need of market promotion. But it's not enough to turn bosses from an entrepreneur to an advertiser.　　Another determinant is the media's focus. In micro-blog on the bosses of each other gag, there will be the media will be their words and deeds of the news to be reported, the industry bosses ' behavior has become one of the media topic news points. The motivation behind this is two: 1, the player used 10 years to form a habit: Play the game unhappy I will greet your manufacturer's boss and all of your female relatives. So the reputation of this company's boss is very high in the player group, in particular, see the media on the news of these bosses, will not be able to wait for the past no place to pour the bitterness into the most popular network scold language, with the help of web2.0 can comment on the characteristics of the news good and Mister "chat" on some.　　From this can also be seen, Gebin "daughter to Scold" is also along the player's vent desire to provide channels, not only let you scold, also scold good send money! 2, the explosion of the wealth of online games has created a large number of online games mister to become the successful social elite, and these people have the "role model" force can become the focus of the topic and even trigger a vigorous focus on media attention.　　If we make the data, it is that CEOs can bring a lot of traffic to the site. The above two conditions form a virtuous circle, will urge the media populace to the net swims big guy's behavior to produce the thermal tracing. And those who don't low-key online games bossesAlways use this rule to promote your game when your game needs to be advertised. Please believe: Online games are as busy as cowboys, they will never choose an insignificant point of time in the media before the camera, they appear, behind there must be a promotion of the game. The market factor is not necessarily the net swims the big guys actually the pear is very big millions of tens of millions of budget smashed to the marketing, except lets the person know, did not change the game any quality.　　Many players have more than once said: "There is the money, better to do research and development, the game to do a better job." The reality is not what we would like to see. For a stable research and development team, their ability is limited. You give them 10 million, they develop a grade, you give them 20 million, they developed or a grade. That is to say, more than 10 million of the further investment in research and development is wasteful.　　That money to marketing, but the performance of game products and visibility more helpful. But it is not so easy to make the big boys the advertising carrier. such as Yiu Xian cos Wine Sword Fairy, we are more willing to believe that this is because Daewoo to the North soft budget and the same year on the soft as stretched, "Paladin 5" in the network era of influence has been greatly inferior, "paladin" live signs are still Yiu Xian, is Li Carefree.　　In the "Paladin 5" propaganda and promotion efforts are indeed unsatisfactory circumstances, so Yiu Xian will be so committed to the most wretched of the history of the "Wine Sword Fairy." Gebin to get a scolding is another case. "Demon World 2" open test publicity has been successful, DMax dark online game of the main characteristics of a series of speculation activities, the mainstream professional-level players are more than half of the group, two times the shark has actually been the expected publicity effect. But the foundation is not strong enough "demon World 2" is still far from enough, this has Gebin daughter to scold. There is the "thousand people spit million people bullying" of the fun, people who are happy to watch the natural crowd.　　Gebin's wishful thinking is a good fight: scold out "insights" he is naturally earned, scold over the whole is saliva, the same as "Demon World 2" earned a yell. Perhaps you will also ask: Shi Yuzhu? Where's ding lei? These super bosses should not have such pressure! Not really, but the source of the pressure has changed. They are not short of money, they are not lack of momentum, their pressure is mainly from the capital market. Quarterly earnings and aggressive questioning from investment banks and analysts, and investor skepticism and distrust, are the biggest sources of pressure on listed companies ' bosses. If they go up to the scene and contribute to earnings, they certainly do.　　Perhaps, you will understand why Shi Yuzhu in the decline of profitability will be again in front of the public, and Ding Lei will be layman's analysts angry abuse. There is external market demand, and there is great pressure from the inside, you should understand why now the big guys are putting down their posture, standing in front of the media cameras to please players and users. Because of their special status and status, and the attention of the public and the media,Make the bosses become a natural "advertising carrier", and the effect is really good. From this, you are not difficult to understand, why they are willing to come out for their own game to work hard performance! (Edit/Xu Mingming)