Geek College 22 million USD: 3 Micro Innovation points

Recently, our micro-innovation Student Enterprise Geek College has received 22 million US dollars in SIG and Blue Venture investment, and the founder of Shan College is China's first batch of Android developers and the author of China's number one Android development textbook. Shan has been a mobile Internet application distribution in the early days, and has also done the earliest Android offline training in China. From 09 onwards, he has created the largest mobile developer community in China and the largest IT career online education platform in China. There is a sentence used in the Shan team is quite appropriate, "can not see the thief to eat meat, no thief beaten." Shan as the first entrepreneur to kill into the mobile Internet, experienced several mobile internet pits: The first pit is the mobile internet distribution pit: Because it was one of the first teams to do mobile application distribution, so stepped on the industry's tuyere, but due to the lack of team experience, unprepared, missed the best development opportunities. This is also Shan summed up a blood and tears experience: in the mobile internet era, the entrepreneurial team must have a fast and big idea. The second pit is offline training: offline training Although making money, but the model is too heavy, the scale of the product speed is slow, the user's learning costs, and the user's learning style in the Internet as the trend of change, so finally give up. Chat with Shan today, geek College can get 22 million of dollars in financing behind, there are 3 very worthy of mobile entrepreneurs to learn the micro-innovation point: 1, membership system fees, retain users of the first geek College products are the Lynda of the United States. Lynda is a vertical online learning service provider in the United States, founded 17 years, so far only nearly 1 million users, a round of financing but raised funds 103 million U.S. dollars. Geek College users jumped from 0 to 120,000 in half a year. What did they do right? Shan said first because he chose the threshold fee strategy from the start. Through the charging strategy, the Geek College quickly screened out its own precision users, which are the IT practitioners who have a strong willingness to learn. In addition, compared to other educational institutions move the thousands of course fees, the Geek College's charging strategy is not to profit as the fundamental purpose, but for the maximum possible to ensure the integrity of the user learning process. The tuition fee of 1 yuan per day will not give the IT practitioner the burden of living, but will give the greatest retention and inner drive when he wants to give up his study. Some free online education products, because users do not have the cost to come, and ultimately no cost to go, wasted precious time, which is the value of the user and the company's value of the double damage. 2, Word-of-mouth Pain point: 7-hour rapid response to do mobile products, must seize the user pain point, manufacturing word-of-mouth. Geek College's reputation is: 7-hour quick response. Shan cited an example, Beijing time June 3, 2014 Night 2 o'clock, Apple in the United States released iOS new development language Swift, due to the Sino-US jet lag and language barriers, and so on, while many Chinese mobile internet developers have some regrets not first time to experience the simplicity of the language andWhen it was strong, geeks quickly responded to the needs of users, and there were a number of cases in which Swift's courses were released just 7 hours after Apple's release of Swift. With the efforts of their professional team, Geek College has monopolized many of China's hottest technology courses in the first half of the year, launching a number of "China first" courses, such as China's first Flappy Bird course, China's first swift course, China's first 2048 course, and China's first "surround the Nervous Cat" Curriculum and China's first "secret" course. In the developer community there is a view: "In China, to find the latest IT technology courses directly to the College of Geeks." The rapid response mechanism has greatly satisfied the needs of users, which has also made the Geek Academy successful in attracting 95% of mobile internet developers in China. The World martial arts, only quick not to break, their team's execution force is indeed ferocious! 3, Scream Point: Develop a professional, systematic learning path map in the choice of courses, geek College is not just a fabrication of the need, but through their own 2 million users of the developer community to collect the actual needs of users and enterprises, For the students to develop a system of learning path map, so that not only to meet the user's advanced learning, but also good for the enterprise training counterparts, at once through the entire online education business closed loop. Shan concluded that programmers generally have two characteristics, one is that personality may be some do not love expression, but will be very recognized professional degree; second, the emphasis is on solving practical problems. Therefore, Shan and his team to do the third micro-innovation, is to develop a professional, systematic learning path map, while focusing on the learning process of questions and answers. By slicing a large section of the course, allowing the user to step into the study, users can even learn about their salary increases after learning a new skill, and the human motivation is very effective. At the same time, the Geek College online professional answer and interactive module, the target user group in the content of the hungry absorption, produced a lot of problems, after the problem solved and constantly put forward new requirements. This ensures that the Geek college can most directly know where the user pain point is, while using the most efficient way to solve it! Why are investors willing to pay 22 million dollars? Shan how to spend? Why is willing to give 22 million of dollars to the Geeks College, Blue Chi venture Cao published his own point of view: "Investment is mainly to see the team and market space." First of all Shan this person I very appreciate, he is very focused, at the technical community level has more than 10 years of accumulation, behind the team is very reliable. At the same time, it online education website Market space, the user group is large enough, geek college model in this respect has a more obvious advantage. So, the 22 million dollars to prepare how to spend, Shan said to spend in two places: one is to continue to the development of high-quality online curriculum input, to foreign Lynda model closer. One is to build a more powerful team. Micro Reviews: Lynda success has two major products scream point: First, most of the video is the media authoring class, professional software useHigh threshold, large user demand. Second, the quality of the tutorial is very good, there are more than 100 video teachers, a strong reputation. Geeks College focused on IT professional online education, video quality is steadily improving, the biggest challenge is the flow, the best flow mode is the same as Lynda to adopt the way of Word-of-mouth. Most importantly, how to find the most painful point of word-of-mouth Chinese users. Look forward to Shan team's next wave of ferocity. Wen/Jinguo knife (micro-letter public number Ijincuodao. Cover 3 million technology business people Daily finished goods) (Gold wrong knife)