Gehua shares two channels

Sun Weitao from each reporter by Beijing

TV shopping market is gradually becoming a Hong Kong radio and television enterprises.

Beijing Gehua CATV Network Co., Ltd. (hereinafter referred to as Gehua CATV) recently announced that the Company signed a shareholding cooperation agreement with Beijing Global Guoguang Trading Co., Ltd. and Shanghai Oriental Hijie Business Co., Ltd. and has signed an agreement with the above two companies Its "Global Shopping" and "Oriental Shopping" two channels to carry out the program closing cooperation.

Fusion net editor in chief, triple play fusion expert Wu Chun-yung on the "Daily Economic News" reporter said that Gehua cable and other cable television companies in this area has developed a lot of high-quality paying subscribers for this part of the user to provide new value-added services A good business development, but also a new profit growth point.

It is understood that the main business unit of "Global Shopping" channel, a national family shopping channel affiliated with China Radio International, Beijing Global Commerce and Trade Department, was approved in 2009. Shanghai Oriental CJ ​​is a professional shopping company invested by Shanghai Media Group and CJ Family Shopping Co., Ltd. of Korea. Its Oriental CJ ​​Family Shopping program was broadcast on Shanghai TV's Oriental Shopping Channel from April 1, 2004 .

Gehua Wire said in a statement that it will use the cable radio and television network to deliver "Global Shopping" and "Oriental Shopping" channel programs on digital television platforms and actively explore value-added business cooperation such as advertising business and precision marketing of big data.

It is understood that the program to turn around cooperation is only a preliminary Gehua plans to wire Gehua in the future will be the two companies equity level of cooperation. According to the agreement, Gehua will allocate a subscription of 10% equity of Beijing Global Commerce at a preferential exercise price of 22.22 million yuan in the future and a wholly-owned subsidiary established by Shanghai Oriental Chester in Beijing will also retain 20% Equity options.

Wu Chunyong told reporters that Gehua Cable has a large number of cable subscribers, and this part of the user has a good spending power.

The annual report of Gehua Wired 2013 shows that as of the end of 2012, the number of registered cable subscribers of the company reached 5.24 million, an increase of 260,000 over the same period of last year; that of home broadband users was 238,000, an increase of 44,000 over the same period of last year; 260,000, an increase of 130,000 over the same period of last year; the number of high-definition interactive digital TV users has reached 3.82 million, an increase of 720,000 over the same period of last year.

Analysis of the industry believes that following the PC, tablet PCs and cell phones, the family living room TV screen has become the traditional business and Internet companies compete for the target, of which, in addition to online video and games, television shopping and payment is considered the most commercial Value.

However, Wu Chunyong told reporters that although the rapid development of television shopping, and the prospects are good, but because of false propaganda, product failure and after-sales service and other issues, so many users of television shopping there are many questions.

On May 28 this year, Jiangsu Provincial Bureau of Quality Supervision announced the results of the quality supervision and inspection of bedding products for television shopping. Due to the lack of effective quality control measures on the TV shopping platform, the product quality of each platform was not optimistic. The unqualified rate was 46.7%. The random samples of the supervision and spot check through 7 TV shopping platforms found that the pass rate was 33.3% ~ 100%, however, CCTV's CTV shopping, the failure rate of 100%.