Gem of the most expensive shares Tomson times health scenery behind

Click to view the latest market yesterday SSE Gem ushered in the "sky-high price" of the first Tomson Times Health (300146), the price of 110 yuan not only refreshed the gem has been born to date the issue of the price record, but also become the second only to the SME board of 148 yuan of the super expensive IPO.　　After the extreme of the market nerves, Tomson times health closed at 146.78 yuan, up 33.44%. In fact, as the domestic "first share of dietary supplements", Tomson times health of the good momentum apparently benefited from this year's extremely prosperous industry background ——— amino acid products Junin, health tea and green source have landed Hong Kong stocks, the United States the largest herbal and vitamin products manufacturer Nbty acquisition of Zhongshan Odyssey Beauty,　　Bright Food Group is expected to take 2.5 billion to 3 billion U.S. dollars in a huge stake in the global health care industry, the boss of the United States Health Hi G NC. "It is expected that by 2012, non-direct marketing health products can reach 16 billion scale, an annual increase of 30%." "South is the exclusive link to Tomson chairman Liang when he said, although as a non-direct marketing of the first brand of nutritional supplements, it must face the reality is that this year's health care products market, direct brand still accounted for about 80%" but the latest "2010 Global Nutrition Supplement Report" shows that Local direct sales in the United States accounted for only 18% of the brand, I believe this also gives China's non-direct sales of health care products to bring considerable space for imagination. "The highest price of the agency is 140 yuan although for the price of Tomson Jian, the Yangtze River Securities, National Yuan Securities, East China Sea Securities, etc. to give a range of 70 to 90 yuan, but obviously more positive views." Reporter learned that such a sky-high IPO is actually a number of funds quoted in the median, to participate in the inquiry of the 206 institutions in the price of more than 100 yuan has 132, of which the Yifangda fund to give the highest price of 140 yuan, the Chinese blue chip core, such as submitted price is not less than 130 yuan, More than 10 funds, such as robustness, are between 120-130 yuan.　　It is because of such a hot scene, Tomson times health raised funds from less than 300,000,001 of the original plan into 1.5 billion. Although the industry has continued to be Tomson Times health and "IPO first high price stocks" sea-puri contrast, warning it, like the latter, shares climbed to 188 yuan on the first day of May, up 27% per cent from the IPO price, but fell quickly from the third and began a long road of "crowding out bubbles". But in Shenwan, Societe Generale, Nanjing Securities and many other brokerage researchers, tomson times the temptation in its "high growth", 2007-2009 to achieve a composite income growth of 75%, net profit composite growth of 107%, and sales network to include 240 dealers, over 9,000 terminals, In the domestic health products industry in the face of new opportunities, such a leader will undoubtedly be the first beneficiaries. "and fuling mustard, such as different, tomson times health last year and the first half of this year still achieved much higher than the growth of the industry, the market share is expected to reach 15%-20% this year, such a valuation is clearly supported." "It is in the heat of the various funds, the concept of related health care products group rally." Similar to its businessThe Shanghai Jiaotong University rose 5.85% in Monday, the Tuesday strong trading, yesterday in the background of the small fall of the stock market is still slightly up 1.96%, health wine industry leading Hainan Yedaolugui nearly 3rd also rose more than 5%. Investment 100 million expansion terminals to 20,000 "Tomson times Health has been faced with insufficient capacity, the first half of this year, tablets, soft capsules and hard capsules capacity utilization ratio of more than 100%, and even arranged for outsourcing processing." Raising funds can clearly address capacity bottlenecks, at least for the next three years of business growth.　　Founder Securities Analysis said. According to the reporter understands, 1.5 billion raises the capital may for the Tomson times the health raw material high import ratio to provide certain support. Tomson Times Health managing director Tang Hui said that its current dozens of kinds of main raw materials imported from New Zealand, Norway, Germany, the United States, France, Japan, Thailand and other countries, as of this June, raw material imports ratio of up to 54.06%, the industry's highest level. At the same time, in order to better realize the selection of raw materials, will also be established in the global raw materials exclusive supply base. Liang Frankly, the import of the highest quality raw materials also means that the cost of the increase and profit space compression.　　and in order to maintain such a product advantage, money is clearly essential. In addition, the marketing network construction is also Tomson times health development focus. According to Liang, in 2006 signed the Olympic champion Liu Xuan launched sports marketing, Tomson Times Health has more than 9,000 retail terminals, last year, retail sales breakthrough 1 billion yuan, but because previously positioned as a strong channel-type brand, in the public is not too well-known. This year, Yao Ming as the image spokesperson, hope that the next three years to complete from the channel sales "invisible Champion" to the popular brand of the leap, from the brand to the channel dependence of the consumer to the brand dependence. and in order to achieve this goal, its channel deep into the curtain also opened, the plan for the next three years to invest 123 million, the traditional terminal expansion to 20,000, while the consumer experience will have the function of the Tomson Health Center from the current 164 expansion to 6 0 + 0. "At the end of 2007, we have set a 5-year target of 2008-2012 years, which has been fully developed over the past 3 years. "Health products direct brand still accounted for" whether for the rising nutritional health awareness of the Chinese people, or for the ascendant dietary supplements market, Tomson Times Health will bring a huge ' butterfly effect ', meaning that the market into the regular operation of the Times.　　Rohegi, deputy director of the Guangdong Nutrition Institute, said that when the per capita GDP exceeded $3000 trillion, the dietary supplements industry would explode, so the industry has only recently seen a blowout. Although the data show that this year, Tomson times the terminal retail sales will exceed 1.7 billion, Tang Hui previously also said that the next three years this figure will exceed 5 billion. But it is still a "little brother" relative to the health care products in the domestic Direct marketing field. According to Liang, the 1990 's China health care industry has been to the peak, but because many enterprises only as "good profit business" swarmed, the market is full of exaggerated publicity, the enterprise operation is more Zeize, so that once caused consumer trust crisis.　　It was not until 1998 that Anliniu Trai the idea of dietary supplements into China that it really nurtured the market. South all reporters learned that last year Amway 20 billion, perfect 7.8 billion, unlimited 4.5 billion, such as the new 1 billion sales, health care products are more than half, Herbalife 1.3 billion sales are basically all health care products, a rough estimate, just five of everyone's health care products sales more than 20 billion. "Industry data show that in 2008, direct sales in health care products accounted for nearly 90%, this year is estimated to be around 80%." Liang told reporters, the non-direct marketing field from 2003-2007, the market size of the annual growth rate of 77.8%, 2008 has reached 6 billion yuan, according to the China Health Association market Research Group Forecast, to 2012 the field market size will be more than 16 billion yuan. Especially in this year, it seems to be a coincidence that the traditional nutritional supplements industry has undergone a shuffling of changes. Junin, bi-students, and the Sheng Yuan successively listed in Hong Kong, the benefit of health is also planned to land on Nasdaq, N Bty acquired Zhongshan Odyssey Beauty, and reinvest 50 million U.S. dollars to build 180,000 square meters of plant and research and development center. 2006 into China, after the contract with the agent to remove and exit the health GNC now may be light bought, again launched against China Offensive. "Traditional health care products in the management of exclusively are domestic enterprises, now the Giants come in one by one, on the big cake and keep the market healthy and stable is a very positive factor." "" "Direct sales model is more than the operator, there is no obvious consumer group characteristics, and the overall price is higher than the 10% of the direct product, the two in the product channel temporary separation is more obvious. "The World Chinese Direct Marketing Association secretary General Shilu told reporters that the two patterns overlap the place will inevitably have direct market confrontation, but at present it is not obvious." "Within 3-5 years, non-direct sales in China will not be able to compete with direct sales." Direct sales for a long time to the promotion of non-direct sales, but not direct sales growth is clearly faster than direct sales.　　Liang said that the 2010 Global Nutrition Supplement report showed that the local direct sales brand accounted for only 18%, the overall structure of the future is bound to change, "the future of space let us full of expectations." South All reporter Lu Jinglian intern Zhang Ying Wu