General framework and ideas of website operation

What is a website operation? What is the process of website operation? How do we sell a product on the Web? Baidu know, stick, library, SEO, Taobao, forum, Weibo, what is the relationship between them?

What is the website operation?

We first look at the explanation of the great God of Baidu: (Website operation is an important noun in the network marketing, it mainly refers to the network Marketing system in all and the website operation promotion related work, mainly includes the website traffic monitoring analysis, the target user behavior research, the website daily renewal and the content edits, the network marketing plan and the promotion and so on content. Website operation refers to all the work related to the late operation of the website in the network Marketing system. Excerpt from Baidu Encyclopedia)

Clearly, web operations are a total collection of technologies that buy products on the Internet.

What are the specific steps of website operation?

The site operates in a variety of everyone has a different view on the Internet is also a large number of a variety of statements: Some say to analyze the crowd ah, analysis of customers Ah, analysis of your customer groups Ah, analysis of flow sources ah, and so on, all kinds of speech have, but there is no specific and large box. Below I combine my several years operation thought to give everybody to integrate three points:

The first step: to attract people: simply to guide the flow, then how to guide the flow? Divided into several

(1) Baidu Promotion: Baidu Promotion is the best way to attract traffic, but also the quickest and most direct way, the only drawback is that the competition is high cost. Why go to Baidu to promote it? Look at this picture below.

This is the thermal click of the map, I believe we will be very clear to know why we have to do the first place

(2) Baidu SEO optimization: Put the SEO optimization put in the second reason is, no matter how you do SEO rankings are always under the promotion of the following (please don't be angry Baidu big God).

(3) Community Promotion: 2013 is definitely the most influential time in the community, just imagine, is not all the hot news, most of them from the community, such as MOP, Tianya, local community and other communities

(4) Tencent product promotion: such as QQ Group, QQ mailbox Ah, micro-letter, such as Tencent product promotion (I said the mail or, micro-letter is good, not a lot of junk information, mainly for the old members of your site, product new online can send a message to the customer reminder, but do not send spam messages.

For instance, I have received the mail of Amazon, Mail let me go to see the sex goods, Pit dad Ah! I went to buy a marketing book, you let me see that. affect my husband and wife life! Resolute Shield Pull Black! ）

Step two: Dig a hole

What is digging a hole? Digging a hole is to improve your product turnover, how to do it?

(1) Baidu know: Baidu know is you have to understand, because it is really everything to your site to bring turnover of Baidu products (like 2 people buy clothes, others will ask friends this clothes good-looking?) Friends will give advice, the same Baidu know also this function, shouted: Baidu know how to live

Children know, what else do not know? Now the problem is really no Baidu know can not solve the

(2) Baidu Library, every three days to upload a Baidu library, will make you intentionally unexpected effect, if you say upload not up, please find me.

(3) keyword monopoly, such as: xxxx good AH! How about XXXX? Ah such words have to monopolize, of course not to do station group, you register a blog, the general Word will be the first page in 1 months, not to mention your company's promotion department more than 10 people? Monopoly Home page is completely fine.

(4) The characteristics of the product, such as the blue bottle of calcium is good to drink calcium, now there is no blue bottle of the.

(5) Video Marketing: Now the use of Youku ah, potatoes ah, such as the site, do a good video sent up, waiting to be included on the right, included very quickly, ranking is also very good, who knows

Step Three: Building fences

It's important to build fences, which is that you have to monopolize your product. Because a product one but someone did. Prices will not go up, so go to the local community to buy a plate ah, do Baidu promotion Ah, is essential

Three steps are not going to be step-by-step, usually we'll do the second step first, in the third step.

Overall, the operation of the site is such a general idea, I hope everyone's website traffic just! Money has just been!