General manager of Jinan-Yang community: Doing app is not the only way to start a business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Editor's note: 2013 China Internet Entrepreneurs Conference will set sail in May, in order to showcase the global Chinese community style, the Conference Organizing Committee (http://2013.loohua.com/) special joint Technology Media Spray Network, Donews and other media to jointly create a "global Chinese community Billboard" series of interviews. Below is the reporter link and Yang community interview record.

Q= 2013 Internet Entrepreneur (webmaster) Conference Organizing Committee

A= and Yang Community

Figure/Jinan Community Team

Q: Just past 2012 is a year full of opportunities and challenges. On the one hand, China's internet users slowed down, gradually saturated, on the other hand, the popularity of mobile devices, mobile internet users increased significantly; how do you cope with the changes in the Internet environment? How was your website last year?

A: Seriously, the mobile internet is ferocious, I am a long time to foresee this, so not rush.

On the bad side, access to mobile terminals has brought new experience requirements to traditional forum users, and this is not something that our technology can quickly meet. On the other hand, micro-blogging and other new forms of products are eating away at traditional local Web site exchange needs.

In this regard, we are to speed up the Forum product technology adjustment, to keep up with the demand for mobile terminal access. The other is to intervene in micro-blog, micro-letter and other new products, occupy new positions. In the last year, our website basically remained stable, but the revenue aspect has doubled growth.

Q: The trend of mobile Internet is already very obvious, your site positioning will be adjusted accordingly?

A: The impact of the mobile internet is nothing more than two points, one is to reduce the number of PC Internet, mobile phone flat and other terminals on the Internet, which has brought about the transformation of product performance level; The second is micro-blog, micro-letter such as mobile applications will occupy more and more time and attention. According to my last year in the (sixth session of the Internet Webmaster) Conference on the topic of speech, in fact, the local site can not be a "website", but should be a "media." If these changes have been completed in the past few years, then your real value lies in the media services you can provide, as for products, channels, this is a secondary relationship.

Q: In the website management aspect, your team size, personnel composition and compared to previous years what changes? Is there a need to introduce venture capital?

A: With revenue growth, our team this year has also increased by one times, the company appears to be doubling the size of the year is growing, of course, this and we are a small portal, small companies also have a relationship. I think any local portal that lives over 2012 will not be short of money, and we have refused to invest many times. Instead, I'm worried about the innate weakness of the small portals in terms of technology and product systems, so if there is a partnership that can bring this change, it's far better for me than money.

Q: In addition to SEO and other traditional website promotion methods, do you try to promote their own website through micro-blog, micro-letter?

A: First to say a promotion, this has never come out of our concept, and the Yang network has been built so far, we have never tried the so-called SEO and online promotion, we believe that we as long as we still retain the unique value of the people, do not need to be deliberately promoted. On the contrary, we attach great importance to micro-bo, micro-letter This new channel, also put a special operation, not to promote, but by all means to disseminate our media content, netizens feel so convenient, we do so, this can maintain our advanced.

Q: We can also see a lot of local content on microblogging platform, micro-credit public platform, do you think that the future local websites will be impacted by micro-broad and micro-credit?

A: The impact must have, but I do not think that talk about impact, micro-bo, micro-letter is still fashionable things, and BBS has existed for 20 years, it has its own vitality and unique. And I feel that Weibo compared to last year's explosive growth, but also entered a period of détente, useful to the useful people always, to the useless people will be diluted after tasting, this is the common trend of the world. So I think the most important place for local stations is to do their own unique local media services This cost, only this is other people than you, as for this service or content parasitic in the forum or other platforms, it is not important.

Q: Can you speak from your personal perspective about the opportunities for entrepreneurs in the mobile internet age?

A: China's entrepreneurial market has always been healthy and unhealthy side, has always been to do Trojans, brush flow and other people can also make money, but this will be a short-term behavior. So I think the most important thing for the entrepreneur is to find out whether they want to make money or achieve a career.

Personally think the mobile internet era a lot of opportunities, but not to do an app is the only way to start a new user habits, create a new product form, is the real king. Instagram, I check, sing, is to let my eyes a bright thing, according to this way to think about what we can do.

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