General top-level domain will be expanded to first open Chinese application

The global domain name market will usher in a new round of competition. ICANN (Internet name and digital distribution agency, who is responsible for the coordination of the global Internet's unique domain name), Rode Beckstrong, president and CEO, said yesterday that the third universal top-level domain name application would start on 12th next month, and Chinese and other non-English domain names could participate in the application. According to the introduction, the previous generic top-level domain name only ". com", ". Net" and so on 24. This time, the restrictions will be liberalized to allow enterprises and institutions to register as a generic top-level domain with their own name, but will not approve the application by country/region name or geographical name. The first batch of applications lasts three months. And Xiaodong, ICANN's Vice-President for Asian affairs, further explained that, from a global perspective, open applications mean that the number of generic top-level domains could increase to hundreds of, similar to ". Food" or ". Nokia" or even personal name ". Lixiaodong" can submit applications, But answer at least 50 application questions and a rigorous review by the expert Group. Applicants will be required to pay 185,000 U.S. dollars for the assessment fee, after the application, still need to pay 25,000 U.S. dollars annual fee. It is also understood that the new generic top-level domain open application for the first time to allow the use of Chinese as a generic top-level domain. This means ". Tourism", ". Sports" and other Chinese generic top-level domain names are likely to appear. There is news that in the Chinese market, Patriots have plans to apply. Aigo generic top-level domain name. Yesterday, the China Internet Network Information Center (CNNIC) also announced that it would submit to ICANN the ". Company" and ". Network" two Chinese generic top-level domain applications. However, the GM top-level domain expansion plan is not smooth sailing. More than 40 U.S. companies, including GE, Johnson and Coca-Cola, and the American Association of Advertisers, argue that the plan "will bring huge costs to consumers and businesses and make it easier for some cyber crooks to set up fraudulent websites". But the industry told reporters that unless the expansion of the plan contains illegal elements, the national domain name agencies will be a public vote on the plan would be implemented, which means that in the domain name market will have a greater rush to rush, Chinese and foreign exceptions.