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August 6, by the China Internet Association, China Electronic Commerce Association guidance, China Electronic Commerce Association Network Intellectual Property Promotion Center, China Electronic Commerce Association Trusted E-commerce Promotion Center, the network company jointly sponsored the "Network World, address the future--Web site global upgrade and Enterprise mobile marketing solutions Nationwide Road launch Ceremony" Held in Beijing. From the Chinese Academy of Sciences, China Internet Association, China Electronic Commerce Association, ICANN Beijing Cooperation Center, the Chinese Domain Name Coordination Federation, the network company's leading guests as well as nearly hundred media and SME representatives attended the meeting.

During the meeting, Mao Wei, chairman of the network, announced that the international top-class Chinese domain name "." Registered general website/Wireless URL can get the same name. Web site "top-level domain name, but also access to mobile web sites, mobile apps, micro-site three mobile platforms and the corresponding operational extension services, formed from the Web site resources, promotion, mobile platform, marketing promotion one-stop mobile marketing solutions.

Network comprehensive upgrade website services, small and medium enterprises to enter the mobile Internet with a one-stop service

Mao Wei Chairman said that today's mobile internet is no longer a supplement to traditional marketing channels, but a new mainstream market, led to the transformation of the business model, the future of enterprises will be mobile internet companies. In this trend, the enthusiasm of small and medium-sized enterprises to embrace mobile Internet is unprecedentedly high, but the barrier of the layout mobile Internet is not so good. In order to promote small and medium-sized enterprises to enter the mobile Internet responsibility, the site domain name open registration, a comprehensive upgrade of the general Web site/wireless Web site services, Reload, launched a one-stop mobile marketing solutions for small and medium-sized enterprises. After the upgrade, the registered general Web site/wireless site can obtain a corresponding ". url" domain name, while enjoying a one-stop network/Mobile marketing solution.

For example, wireless Web site, after the global upgrade, users will automatically get "one-stop" mobile marketing solutions. This scenario sets address resources, promote the entrance, display platform, marketing services as a whole, enjoy the functions include: mobile platform to build, including integrated Flash Rubik's Cube, flash build app, the network micro-services three products all the features and all versions, and access to mobile web sites, mobile apps and micro-web site production services; China Network provides a wealth of marketing operations services, including free app client posted to Apple and Android Market, free micro-letter website posted to the micro-letter platform to assist customers to plan operations and promotional activities, provide operational data analysis results. Professional customer service staff to answer questions, many ways to provide product use Help. Better to add to their work, do not give customers trouble. This one-stop solution, brand and marketing simultaneously, both products and services, the threshold is low, experience good, cost-effective.

In order to safeguard the user experience of these services, the network set up a customer service center in Langfang, set up a research and development center in Zhengzhou, deployed the top node in the world, and hundreds of people's team to provide gold product services and technical support.

". Web site" Global open registration, the market is promising

In this press conference, the world's most anticipated international top-level Chinese domain name ". Web Site" Official Global open registration. Experts pointed out that the Chinese generic top-level domain name open registration has a very positive and far-reaching impact, will further promote China's internet and even the global Internet development.

It is understood that the international top Chinese domain name ". Web Site" was included in the first batch of ICANN Chinese domain name application list in 2011. This April, ". Web site" into the root of the international application to complete all the review process, formally written to the global Internet root domain, which means "." As the international top-level Web site resources, officially into the global Internet domain Name System, become a new generic top-level domain.

Currently, the PC and mobile mainstream browsers have fully supported the ". URL" domain name global access. In the future netizens will not have to memorize the cumbersome English letters, such as "Starbucks", simply type "Starbucks." In a survey of Internet users, 61.22% of netizens think that "Chinese web site" facilitates the memory and search of the Web site, and 55.1% of netizens think that Chinese web site "has an indirect effect on expanding the influence of national brands", and 94.35% of respondents said they would like to use Chinese websites to visit the website. It can be said, ". url" is the most suitable for the global Chinese Internet access to the top-level domain name.

Chinese Domain name Coordination Federation director Chan Hualin pointed out that as the most suitable for the global 600 million Chinese internet access habits of Chinese top-level domain name, ". Web site" With easy to remember, easy to spread, easy to enter the characteristics of the market prospects are generally optimistic.

Create ". Web site" Domain name Innovation development model

China network launched ". url" domain name and mobile marketing products, "one-stop" overall solution seamless integration, play ". url" domain name as a brand identity and mobile marketing engine business value, effectively solve the enterprise (especially small and medium-sized enterprises) because no personnel, no technology, less money and difficult to achieve mobile marketing status quo, It also got rid of the problem that mobile marketing is difficult to operate because of the mutual prevarication of multiple service providers.

Chan Hualin Researchers believe that the Chinese domain name before the work focused on the technical solution to the international problem of Internet access, has been successful, international technical standards have supported the Chinese domain name access. The next point of work is to continue to reduce the product services to register the use of Chinese domain name threshold, to give netizens a better access experience. ". url" to create a new service model, the network domain name registration, mobile platform construction, content hosting, mobile promotion, such as integration to form a complete application service chain, will strongly promote the application of Chinese domain name popularization.

Business value revealed, enterprises should take precautions

The actual application needs of netizens will promote the popularization of Chinese domain name, for Chinese enterprises, ". Web site" The Chinese domain name of the global Open registration is a new brand to seize the commanding heights, enhance brand branding a perfect opportunity. At the same time, ". Web site" Chinese domain name popularization will also drive the Enterprise network Brand protection upgrades.

". url" domain name is very commercial value. First of all, the Web site has its own advantages, because the concept of Web sites in China has a very broad understanding, ". Web site" can use the general trend of netizen cognition, save a lot of promotional costs. For example, the most commonly asked by ordinary netizens is what the Web site, if this time to inform the "Company name +. url", very convenient to spread and memory. In addition ". Web site" Without regional, industry restrictions, can be applied to any enterprise, government agencies and individuals. ". url" domain name just open registration, resources are extremely rich, all kinds of name resources. Enterprises should be registered and put into application as early as possible.

It is understood that with. com,. CN and other international domain names, ". url" domain name is unique and scarce, and the registration of Chinese keywords and corporate brands, trademarks, and therefore more prominent, strong identification characteristics, can be the enterprise's intangible assets greatly enhanced; Domain Name Global Open application follow the principle of first note first, there is no doubt that Chinese enterprises and the world peers stand on the same starting line to upgrade their own brand of a great opportunity; Moreover, ". Web site" Easy to remember, easy to spread, can become enterprises in the global Internet platform to display, promote corporate brand eye-catching signs, In a large increase in corporate network propaganda effect, play a role in nurturing the corporate brand.

Because ". Web site" The domain name itself has a great global business value, with open registration, will inevitably trigger a malicious rush, so Chinese and foreign enterprises should plan ahead layout, like the protection of intangible assets such as trademarks, China Internet Association Sun YONGGE Deputy Secretary-General advised enterprises to actively do their own company name, commodity name, service name, Founder name and other brand assets in the Chinese global top-level domain name ". Web Site" in the Comprehensive planning and stereo protection.

At the same time, in order to better popularize the Chinese global top-level domain name ". url" of the various applications, as well as the promotion of Chinese top-level domain name in China's health and rapid development, the network will be carried out in the country to "the Internet, the future" as the theme of the National Exhibition tour. The event will depart from Beijing and move to more than 10 cities such as Shanghai and Xiamen. Experts agreed that with the international Chinese top-level domain name ". Web site" Open registration, as well as the in-depth conduct of the National Roadshow, there will be more and more SMEs actively participate in, and share the mobile Internet brings the opportunity to feast.

Mao Wei, chairman of the network, said that the network to promote small and medium-sized enterprises to enter the mobile Internet responsibility, the network services to create small and medium-sized Enterprises mobile Internet choice. The follow-up will be mobile OA, mobile CRM, precision promotion services, such as network wisdom, to create mobile Internet full service value chain, so that every small and medium-sized enterprises are easy to become mobile internet companies.