Generalization and analysis of Web site description optimization

Website Description Optimization What is it! Many people have been questioned, the description of the site optimization, keyword rankings do not play a role. The description of the site in the early stage does not have any effect on the keyword rankings, but it is a big help to attract clicks, called icing on the cake, and in the later it can stabilize the ranking of keywords.

1, the description of the writing

The description cannot be too short and must be two lines. Why? It is obvious that the first description included a very complete, and the second description of the winning red part is Baidu automatically crawl the page of a paragraph of text to fill. This allows search engines to scratch, not conducive to the ranking of the site. And when the number is too much harm to the site.

2. Description and key words

In the description of the writing, you need to put the keywords in the front position, because when the user to search the keyword, the search engine will be marked red, green in a little red, inconspicuous is strange, so that can attract users to click. At the same time to meet the user's indirect will also improve the ranking of the keyword.

3, the scope of the description

Home page, table of contents, important Product Keywords catalog page, landing page, keyword theme page, etc. as long as the participation included in the page need to write a description. Can not be common to a home page description, which is very bad for attracting users to click.

4, the description of the creative

Now the description on the Internet is basically the same, look more attractive is almost 0, so to optimize it, you need to add some creativity in the writing, increase its attractiveness, so that users are more interested in clicking.

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