General's China PR chief resigns Shanghai General's budget cut

Source: Internet
Author: User
Keywords General Motors PR director General Motors China
Tags business business is close global sourcing it is learned marketing operations
Every journalist Gao trainee reporter Hevy from Beijing the bankruptcy protection of General Motors in the United States has brought a strong impact on all its subsidiaries, and the shock wave has spread to GM's operations in China. The reporter recently learned from reliable sources that almost at the same time as GM declared bankruptcy protection, GM (China) PR director Kangjianggong chose to resign. While GM (China) said it was leaving for personal reasons, people close to GM said Kangjianggong, a public relations director, was always confident of GM's business in China as a window for GM's China outreach.  By choosing to leave at this cusp, the stress she has endured and the lack of confidence in the future of GM are evident. However, the lack of confidence is not just Jiangjianghong and GM China. A person close to the Shanghai General executives told the Daily economic news reporter that GM and GM (China) had an emergency rally for three days and three nights after General Motors declared bankruptcy protection.  The theme of the meeting was to cut funding for a rainy----and to deal with the possible impact of GM's bankruptcy on GM's operations in China. It is reported that Shanghai GM has cut the second half of this year's marketing costs, from the original 60 million to 30 million.  Not only that, there has been a significant reduction in the funding of all branches of GM in Shanghai. The shock to the Chinese business of GM's bankruptcy seems to be continuing. Yesterday, General Motors (China) and Shanghai General Motors began frequent high-level adjustments. Among them, incumbent Shanghai General Motors executive deputy general manager Surebo was appointed global vice president of GM's global sourcing and supply chain, and he will take over the new GM global sourcing and supply chain business, GM's Asia-Pacific marketing vice President Liu Chanhai will replace Surebo,  Shanghai General Motors executive deputy general Manager, and become a member of the Shanghai General Motors Executive Committee, GM Asia Pacific Sales executive Johnstadwick will temporarily deputy GM Asia-Pacific marketing vice president of the post. It is understood that Liu Yue Sea had previously worked in Shanghai GM for 8 years, and in 2007 was promoted to Shanghai General Motors deputy general Manager and executive management Committee members. During his term in office, Shanghai GM has achieved good results. According to people familiar with the matter, Liu Yue Hai from GM (China) returned to Shanghai GM, a major goal is to lead Shanghai GM through this period of time.  Second, GM's import car business was hit by the impact of GM's bankruptcy protection and the sale of its own sub-brand, and his transfer was to secure the still-lucrative Shanghai general. Industry experts believe that "after GM filed for bankruptcy protection, Shanghai GM and General Motors (China) crisis public relations can be carried out vigorously, GM China's business is not affected by the words everywhere." But from the beginning of April, Sun Xiaodong, GM's former deputy general manager, resigned because of poor performance and General China PR director Kangjianggong resignation, to Shanghai GM to cut the budget for a rainy days, and then to GM (China) andWith the frequent changes in Shanghai's general executives, the negative impact of GM's bankruptcy on GM's China business is conceivable.

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