Generation vs venture capital: Time dividend smell not to pay

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

[Guide] Recently, IDG Capital announced the establishment of a 100 million dollar scale of the idg90s fund, the goal is directed at the younger entrepreneurs. Shen, the founder of Sequoia China, has said in public that the early entrepreneurial project in the TMT field has arrived at the age of 85 and the lead singer.

One night in 2011, the second year of college Zheng back to the dormitory, the people around the internet, he felt bored, want to go out to play, but do not know where to go, "That feeling is lonely and angry." Three years later, Zheng and the team created a social platform "to play in Beijing" to get 5 million of the angel investment, and it is the feeling that let him understand what the young people need now, so that the unreal feeling eventually become a business.

In the Internet age, the generation of entrepreneurs enjoyed a huge capital dividend. and the capital to extend the olive branch, an important reason is that this group is good from their own experience, digging up the long existing but dusty demand, and in the face of these needs, they do not stop complaining like the older generation, but try to find a solution.

Why is capital in love with the other?

"Loneliness is a business, and what our team is doing is the business." "Zheng said. "There are a number of different phenomena in different eras, in fact, the phenomenon reflects the same things." For example, the current popular self-portraits, square dance, in fact, because of loneliness. ”

Zheng is very clear that his users are a group of lonely people. His play in Beijing Platform is to hope that the line has a common interest in a group of people in real life can also have a better exchange, "we open a party."

"One of the characteristics of the new venture is to start a business for interest, not like the older generation belongs to the survival of entrepreneurship, they are often from their own feelings to find out what this group needs, so can truly meet market demand." "YBC (China Youth Entrepreneurship International Plan) entrepreneurship college Dean Duqui said.

"The project team on the platform was initially more than 30 years old, and now it is the dominant one, and the beginning of the year." Kujingwen, a senior venture manager at the top of the equity-raising platform, points out that 10 of the 6 and 7 of them are all of them (including the third), with a focus on the TMT sector. "In traditional industries, investors value the age of entrepreneurs, but in the Internet, young entrepreneurs have more opportunities."

Recently, IDG Capital announced the establishment of a 100 million-dollar scale of the idg90s fund, the goal is directed at the younger entrepreneurs. Shen, the founder of Sequoia China, has said in public that the early entrepreneurial project in the TMT field has arrived at the age of 85 and the lead singer.

Angel investor Cheiong last year to invest in a project of a late entrepreneur, to do foreign trade electricity business. "From the methodological point of view, the experience is not enough, management ability is relatively weak, but in practice depends on the effective demand, is the market is keen, this is the biggest advantage." Cheiong said that for experienced people, the industry has already been the Red Sea, we take it for granted, it is difficult to break through. "Like a four-wheeled car, how can you think of three wheels?"

Cheiong also found that some graduate after the venture out of the young, but not experience all, some in school has entrepreneurial experience, which often can make up for the short board of age.

In this respect, Duqui also suggested that, unless there is a window of time, missed the opportunity to lose the time, otherwise do not recommend a graduate of entrepreneurship, preferably in the relevant industry to accumulate certain experience.

Can the master Manage capital?

Zheng was early enlightened by capital. High School father opened the company, "at that time to talk to investors themselves, have a variety of experiences, the investment circle must have known."

Zheng, who has received 5 million of investments, has rejected many well-known investors and investment institutions. Gas field consistency is his first standard. "What we're doing is cool, so I want our investors to be cool," he said. "Zheng originally to present investor did not hold too big hope, but meet to discover," Wow, whole body tide card, look like Wuxiubo a recalcitrant elder brother, and mentality is young, understand us to do, that OK. ”

"It doesn't have to be a big institution, it depends on how much energy he has to focus on us." There are a lot of big agencies out there, and we're probably going to have to take care of them when we really need help. "For the choice of investors, Zheng is very sophisticated. "It depends on whether their resources are real, some institutions in addition to the TMT Fund and Entertainment Fund, this is of course the best, but some may not say so good, so I will generally test, such as some small request to see the other side can not meet, you can see whether they really have these resources. ”

In addition, Zheng will also consider many aspects, such as the investor's camp, the ownership structure of the establishment, the future of the operation of the operator. For each financing node, Zheng has a clear plan, and the next round of financing is already on his list of plans. "In fact, after the angel wheel, we can now get the pre-a round of investment, but now the valuation is not satisfied with the hope that after a few months of construction, the valuation can rise." ”

Some of the Zheng entrepreneurs ' knowledge of capital comes from learning while walking.

Chen, a 24-year-old master of Science at Tsinghua University, was the founder of the country's first agricultural platform. During his time in school he had entrepreneurial experiences in social networking and online education, and although he failed in the end for a variety of reasons, these experiences gave Chen a deeper understanding of capital.

The first project of the 2011 Chen, called Heartbeat, was a campus social application that was eventually lost to another social platform project at the school, which had already been invested. "Don't know how to operate. Chen summed up the reason for the failure, and from this point on, he began to recognize the importance of capital.

During the study period, Chen an internship at an investment organization, and he wanted to prepare for his future venture by understanding how capital works. In April this year, Chen's agricultural public-funded sites were officially launched. At present Chen already has the financing plan, the ideal quota is 5 million, hoped each other has the formidable Internet resources.

In addition, some young entrepreneurs, despite their experience in the field of entrepreneurship, are still primary students in the face of capital.

"Most young entrepreneurs are not particularly knowledgeable about capital, with investors who may not know what to say, or even business plans that are poorly written." "Kujingwen points out.

"It is impossible to say that investors do not mind the issue of age, so I generally do not say, or a person on the preconceived impression that you are not reliable, and so I finished the project, the advantages of all aspects of the show, then the age, investors will think you are very cattle, do not care. "Zheng sometimes use this strategy.

For those who can get the investment, Zheng that the key point is "to be enough to understand their industry."