Generous rewards and simple steps are key to getting users involved in a site activity

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In the A5 forum to organize every activity, I want to participate in the more people, the more people involved can show the activity of the heat, but also show the popularity of activities, for businesses, to achieve the advertising effect. The organization has a certain number of activities, summary of each activity, the most depressed or onlookers more people, the real involvement of the relatively few. May be not interested in the activity itself, perhaps the inertia of individuals, or other reasons, do not participate in a variety of reasons, but from their own reasons, is not enough to attract the attention of the activity itself, not enough to force.

A blog post in the Dream River wrote to "add up wealth from the beginning of accumulation" analysis of some people see "send small money" activities are not much interest, always some people hope to be able to 5 million grand prizes, and small reward is not enthusiastic. But after all, not everyone has the luck of the lottery, if the small rewards are not cold, how to add up? For example, A5 the ongoing "cash flow?" want to come in!!! --bshare heavy ' fist ' attack, you answer the question, we send cash "this activity, the beginning of the third day of activity, click and participate in the response ratio of only 0.054, indicating that some people are onlookers mentality, do not know is that the reward is too difficult to answer the question, or to small rewards to scorn? To know the optimal response is still 200 yuan reward.

Actively invite members to participate in activities.

Each site has a certain number of members, administrators can not be established with each member of the direct contact, also can not be familiar with, to members, with the administrator and moderator or a certain distance, although not high, but not everyone can be a moderator. Therefore, if you can have an administrator or moderator actively inform the site related activities, invite users to participate, users are willing to. I'm in A5. When moderators have some time, and members also establish a certain relationship, some activities, I will take the initiative to invite members to participate in, or communicate with members of the initiative to inform the activities of information, to guide the user participation. Although not everyone agrees, most users will take an active part in the invitation.

Whether the activity is enough to force.

However, due to the number of members too many moderators can not be invited, the most effective way is the attraction of the activity itself. Remember the 2010 A5 Bo Hundred Excellent Competition First prize prize is 5000 yuan, for many people, this reward is quite tempting, the enthusiasm of participation also suddenly mobilized, so Bo hundred excellent activity has also been a lot of attention, some portals also reported. July, A5 is carrying out the essay activity "8336 Advertising alliance" 7474.html "> Grassroots webmaster, create a network to make an aircraft carrier ' theme essay activities in Progress", although the bonus is not as high as 5K, but the rewards are equally rich, the event sent out 5500 cash rewards, interested or "net earn" Friends who share topics can be concerned. Whether the activity is rewarding or not is a key factor in determining activity participation.

The ease with which activities are involved

One important factor that cannot be forgotten is the degree of ease of activity. Now the micro-blog popular, QQ space of the Rubik's Cube diary is prevalent, suggesting that netizens are "simple" demand. From the user's point of view, always want to use the most concise way to participate in activities, get rewards. If an activity set the threshold too high, the participation of the link is too complex, virtually rejected a part of the people. So, in the setting of the activity link, as simple as possible, reduce the step, the best step can realize the interaction.

These are some of the experience I have summed up in the course of activities, these experiences are relatively limited, I hope that in the future activities of the Organization will be able to extract more practical skills; If you have this accumulation of friends, please share the common exchange. (Wen/Meng Jiang)