Genuine video expands internet marketing boundaries

Participate in Baidu World 2010, share with the audience the great potential of video advertising and the advantages of Qi Yi. Feel very deeply, the real high-quality video advertising, is the leading brands in many industries need. The following report Tencent Network:

September 2 News, Qi Art CEO Gong today in Baidu World 2010 Network Marketing Forum published keynote speech, said network video genuine continued to expand the Internet marketing new frontiers.

It is understood that in the past three years, China's network video users increased by three times times. According to the http://www.aliyun.com/zixun/aggregation/33826.html ">cnnic report: By the end of 2009, China's network video users reach 240 million, of which nearly 40 million users only watch video online. Online video has grown to be the fourth largest category of Internet service after search engine. Meanwhile, the market share of video advertising has been rising, and Iris predicts that 2013 video advertising will increase its share of the brand's network to 14.9%.

The CNNIC report also shows that TV dramas become the main viewing content of Internet video users, of which more than 70% users search for TV dramas through search engines.

As "Baidu's video site," Gong in the speech, in the genuine film and television network playback, Qi Yi has unique advantages and marketing value. With the formation of user network browsing habits, these conditions determine the genuine High-definition video site of the film and television will become the preferred platform for watching movies and TV dramas.

According to the analysis of the odd art, Internet video behavior model includes the attention, interest, search, watch, share and other video users of the full range of behavior, that is, AISWS behavior patterns, and then three completely through the Internet to achieve, concrete and, odd art through the integration of Baidu Search, Qi Art HD, Baidu Community Resources, Can effectively grasp the video users on the network behavior path, and thus achieve ultra-high precision and high quality of the transmission effect.

To the new "Three Kingdoms" play the case, the odd art playback capacity of up to 170 million times. In only 2.5 months the number of broadcasts has surpassed the traditional television station's first-round coverage of the crowd. In particular, after the broadcast of TV stations, the average daily play base continues to grow, indicating that the TV is limited by the schedule.

Gong The value of network video marketing of Qi Yi. In addition to traffic and coverage, he argues, the quality of video media determines the depth of marketing impact on end consumers. Traffic and coverage determine the breadth of marketing, and the media brand and user stickiness directly determines the depth of marketing.

Gong said that the Baidu Brand's trust is also the first recognition of the odd art brand. On this basis, Qi art through the creation of high-quality communications environment, including the optimization of the advertising environment, accurate user positioning, friendly user interaction, to attract consumers to the content of the highly focused marketing.

He revealed that the extraordinary art has shown a strong user stickiness, odd art users watch more than 1 hours a day, the average of more than 20 minutes per view of video content.