Geographic information industry and big data combination

Recently, WGDC ​​2014 GISDC was held in Beijing National Convention Center. Inside and outside the industry gathered together around the current geographic information industry in the era of big data opportunities and development potential, and the future of the map and other topics were discussed in-depth.

"The combination of geographic information industry and big data is of great value to the travel community." According to an interview with reporters, Map Hui, vice president of the figure, said that for the travel community, the map is an important tool for connecting people to the real world . Fusion of big data, while integration of cloud computing, location services will be more dynamic penetration of the life of the travel community, business, owners of life to bring more innovative derivative service experience.

Cong Hui, for example, said that using big data mining analysis, car owners will become more "easy". The future may be, in a small amount of fuel for the car, you can push for the owner around the current location of the core around the gas station information. Can also be based on the car's fault code situation, pushing the current location of the nearest high-quality 4S shop / repair shop information and vehicle maintenance information. Can also be based on the analysis of vehicle owners driving behavior data to help determine the responsibility of the accident analysis, and then push the user customized car insurance information.

The value of applying big data is reflected in mining users 'habits and preferences, finding products and services that are more in line with users' interests and habits from the messy data, and adjusting and optimizing products and services in a targeted manner. Meanwhile, feedback To the user. This can also be said to be the "Huimin" experience value of big data applications, and the derived value chain of the industry seems more attractive to location service providers.

But the value of the data lies in the integration, without which the value can not be integrated. From the national perspective, the lack of transparent and detailed public basic data, the lack of these basic social data, many of the data can not be effectively integrated, such as weather, population, geography, economic development indicators, social welfare and so on. The various industry data and information is also open, can not learn from each other well, let alone achieve further matching of information, compatible.

In this regard, Cong Hui said that the chart bar tends to aggregate more owners' user data through its own innovations in the vertical areas of vehicle owners. Explore more areas such as intelligent map and navigation service, location service open platform and ecosystem, car networking and other fields to explore the multi-dimensional value of data. It is understood that, as a well-known location service provider, the current picture to build a car owners demand as the core product system. Including the mobile Internet side of the map navigation, car networking products (including the map car life, map car navigation, car wearable hardware equipment) and so on.

"Grasp the trend of data fusion and discover the value of geographical cross-border." Cong Hui believes that geographic information industry will bring more development space for itself if it is cross-borderly integrated with other industries. At present, there is still a lot of unearthing of the map data and the need to strengthen the relationship with the Internet, Location of the big data applications, thereby enhancing the overall service experience of the vehicle terminal. For example, "intelligent driving", which people from all over the world are deeply concerned about, is closely related to such strategic emerging industries as cloud computing, car networking, Internet of Things and smart cities. How to achieve this? You need to step by step, from long to consider.

Geographic information industry is in a period of rapid growth, intelligent mobile terminals and automotive applications such as the rapid development of terminal, who will become the tide of geo-information technology wave? Geographic information industry, surging, much anticipated!