German companies to intercept Chinese fruit juice Truth Investigation: The event is non-existent

"Chinese fruit juice in Germany is blocked" report caused widespread concern in the country, but the International Herald leader in Germany after in-depth investigation, the results of the reporter deeply helpless May 22, a "Chinese fruit juice encounter German companies together to fight" reports of the domestic media, reported that Chinese fruit juice in Germany because of the best-selling attracted dissatisfaction,　　By the three famous German beverage companies joint sniper, the latter will jointly release the "Do Not drink Chinese juice" ads. As soon as the report was released, the domestic people were outraged, and discussions on trade protection became the focus again.　　At the same time, the International Herald leader in Germany also launched a survey of the local, the findings are quite different: the whole story has a lot to do with the truth-there is no "no Chinese Juice" ad, there is no "joint sniper" Chinese juice, and there is no Chinese juice selling in Germany. "Joint Sniper" non-existent according to domestic media reports, Germany's three famous beverage enterprises Mauler, Sting, Rose Garden Joint "advertising community" to intercept Chinese beverages, Public said will jointly release the "Do Not drink Chinese juice" theme ads. This reporter in the German Fruit Juice Association and the Agricultural Association to verify, but were told that "no knowledge."　　The subsequent in-depth investigation of the results of the reporter deeply helpless. First of all, these three beverage enterprises are far from "famous", accurate say should be small "township enterprises", they are biased in the Southwest border of Germany Cao Len Abbe (ZOLLENRN-ALB, hereinafter referred to as Cao A) mountainous area, three enterprises total staff but 100 people. Only one of the Sting produced fruit juices, with only Eleven-Two employees. In addition, the production of mineral water, the rose Garden is the only one of the local brewery, the market is limited to the region.　　In terms of strength alone, it is difficult for them to jointly issue advertisements and plan to "drive away" Chinese fruit juices.　　In fact, joint advertising, although true, is mainly "targeted" at local consumers. May 19, three of poor financial small enterprises set up an "advertising community" for the people in Cao A area to launch a "localized" public marketing activities. In the event, they are explaining that three companies use local fruits and raw materials, employ local workers, create jobs locally, and "local complex" to persuade people in the region to buy beverages produced by their local businesses.　　They also did not target Chinese juice in their speeches.　　"Counterattack said" from the local tabloid "International Herald Herald" Reporter in the survey also found that three "township enterprises," The localization of marketing, mainly for the Cao Arab region, rather than the whole of Germany. With a population of less than 200,000 and an area of less than 1000 square kilometres, the Cao A region is clearly insignificant compared with a population of 82 million and a total area of 357,000 square kilometres. And the domestic Chinese report is mainly quoted in the German Southwest Daily article, strictly speaking, not from the Southwest daily (it is not the mainstream German media), but the southwest newspaper subordinate regional newspaper "Cao Len Abbe Messenger", only in Cao AdiDistrict issue, three companies advertising also only in the Cao A region. In a report on the 19th activities of three companies, "Cao A messenger" reporter used "Advertising counter low price mineral water and Chinese fruit juice," such as the title, but in contrast to the original newspaper, the reporter found that the intention of its article is far from the title. For example, the original report mentioned "Chinese juice" is not three companies, but appeared in the background of reporters, these companies did not "publicly say" Chinese juice is the enemy.　　In addition, the Chinese report on German enterprises to "drive away" Chinese fruit juice, asking people not to drink Chinese beverages, combined with other drinks and other content, the original text is not mentioned. "Chinese juice" in Germany far from the best-selling reporter found in the survey, "Chinese juice in Germany best-selling" is not true, because Chinese juice in the German market is basically still in a "latent" state.　　The reason is that China exports to Germany is only "concentrated juice", the German beverage companies as raw materials for the sale of German brands. Germany is the world's largest fruit juice market, but local fruit production is very small, large beverage companies concentrated juice raw materials mainly rely on imports, and China's exports to Germany is also increasing year by year. Under the double pressure of the sellers and the big company, the small fruit juice factory is losing the living space, wants to survive must seek the new strategy in the crevice. Under this background, the fruit juice enterprise of Cao A area Sting became the typical representative.　　Sting such as "Drink our Cao Own juice" slogan, it is to rely on the local market to continue to survive. In fact, although Germany relies heavily on imports in its original juice, its brand juice market is exclusively's "domestics". Wang, senior manager of KPMG's German company, said in an interview that it was virtually impossible to see French and Italian beverages in the German market and that Japan had only one yogurt brand in the German market for many years now. As a result, "Chinese juice" is far from being sold in Germany.