German Internet spirit: Do not use the internet to fool people, please take the initiative to serve the traditional industry

At the opening ceremony of the CeBIT electronic information exhibition in Hanover, Germany, next Monday, Chancellor Angela Merkel will announce the opening of his speech with Mr Ma.

2015, China is the world's most influential information technology exhibition partner, high-end large government delegation, 600 enterprises, including Huawei, ZTE, Millet, neusoft all come to the exhibition. So that the German media are not without jealousy wrote that, in this position, last year is the public, the years before the Airbus, and then ahead, Google.

Now, in the most central hall 6th, it belongs to its main guest called Alibaba.

But the Germans have not given up their pride, "Industry 4.0 will help China increase productivity by 25%-30%, and in 2045 China will have the same energy efficiency and product quality as the US, Germany and Japan," said a media official familiar with the economic situation in both countries. This is a huge market: both China and the United States have an industrial scale of 3 trillion dollars. In this market digital informatization process, China will stand with Germany in the best century beginning. ”

2015, the theme slogan of CeBIT exhibition is: D!conomy. Mobility, social, big data, cloud computing, etc. these once fashionable words have stood back, "the number is the beginning, the economy is mainly", the connotation of this slogan is: Not the real economy to the internet to mark, but the Internet must penetrate the real economy inside. In China, it has a new name called "Internet +".

Many of the recent Chinese companies visiting Germany have been looking at the concept of Industrial 4.0, and both officials and executives want to understand: what kind of revolution is industry 4.0? As the world's largest manufacturing-oriented real economy, the Germans finally in their weakest market concept to promote the next city, Siemens and SAP, the two companies that have spared no effort in this field, are trying to innovate in the information technology sector in collaboration with China, the largest information industry market country.

But most Chinese internet people must know nothing about Germany's it innovations or the well-known German IT companies. It is hard to imagine that Lei, Robin Li, Zhou 祎, who came to Germany, would find people who could sit with them, with hundreds of billions of users enough to scare any German start-up. And the Germans, who value the real industry, may not value the big names of the internet bosses in China, and see the schedule, the chairman of the veteran Software Enterprise Neusoft Group, Jiren, is in a more renowned position.

Germany, with a completely different sense of innovation and the spirit of the Internet with the United States and China. For example, the author graduated from the University of Karlsruhe, the best information Engineering Technology University in Germany, with the best German it masters and Ph. D., most of which are going to the headquarters of SAP, the 50-kilometer-nearby ERP software giant. And Germany's so-called Internet portal enterprise web.de, the equivalent of our Sina Sohu such a website, basically can not attract college graduates of the elite talent.

In Germany, only a few people think of starting a business. Most of the best people think about how to stay in the "system" gracefully and comfortably. But within this system, it is not the uphold for, but the large industrial panorama production and scientific research system that has accumulated many years of interdependence in Germany.

If we compare Germany and the United States of the Internet and industrial biosphere, will find that the surface of Germany's information industry, although not as beautiful as the United States and endless innovation, but its real more grounded gas more focus on the combination of traditional industries. So the most practical choice is that American it elite graduates go to Silicon Valley's Google face book, and Germany's best informatics elite likes to go to a large company such as BMW Mercedes, involved in the automotive electronic intelligent parking system such as the full industrial color of the project.

Siemens recently launched a parking system that brings together the concept of large data and car networking, which can be a great illustration of this difference. About One-third of the traffic in Europe comes from angry drivers looking for parking spaces. So Siemens developed a radar parking system to solve such congestion. From April this year, Siemens will test 40 parking spots in Berlin, Germany, to search for radar sensors. The sensors were installed on street lamps in Berlin, each capable of scanning 30-metre-wide road conditions. The scan data will be transmitted to the user via smartphone app, informing the user where there is a potential vacancy that matches their vehicle size, and the navigator automatically points the user's destination to the area near the vacancy.

Such thinking is really big data and car networking should bring our life change. And this, with the industrious rich Chinese Internet elite's mentality bases. Here people are more concerned about the entrance, is the conversion rate, is the flow of imports. Yesterday, just got 20 million dollars of e car wash is proof, although they also claim to be the concept of car networking, but they provide users use the Internet to make an appointment to wash cars and door-to-door service, and then try to seize the entrance into the car after the service market to sell tire sales accessories.

E Car wash This innovation in Germany is difficult to obtain capital favor, and do not say that this logic can be recognized as innovation, from the reality, Germany each gas station can provide car wash, the city is equipped with many large washing stations and automatic car wash flow line, most of the phone has a website without queuing convenient cheap, more importantly, Door-to-door car wash This personalized behavior is too wasteful water is not conducive to environmental recovery and inefficient. If capital were to put money here, on the surface, a pile of ambitious young people, in fact, the overall social resources caused great waste.

Therefore, the drop of a taxi in Germany can not be red, because all the taxi companies have their own app and booking phone, and the car is reasonably well configured; it's very good to get no VCs because all the airports and airlines have their own app and mobile sites, and the aircraft is rarely controlled by air. It is impossible for the balance treasure to kill the bank in seconds, as all the banks have internet marketing and app mobile products, and the financial supervision is strictly non-discriminatory.

Compared to Germany, we look at China, why there are so many brilliant internet companies, the reason is simple: the lack of traditional industry internet, the entire social resource allocation unreasonable cause of resource constraints and life habits distorted: CeBIT's website Big Data tell all Germans, 83% of Chinese young people love chatting online, Shop online 8.4 times a week. It's hard to imagine a country that loves nature for freedom: If azure blue water clear, not traffic jams, shopping malls environment can be in charge of children, where to eat all have a position will not line up, shopping center world famous brand will not be expensive one times, the car's back box design reasonable can install more goods, We do not believe that the Chinese really love to hide at home and poke at the phone.

The great environment, the huge market scale effect, the rigid demand of eating and drinking, has created the prosperity of China's internet industry. But it also reflects the plight of China's Internet development in the post-industrial era: the lack of sincerity and ability to digitally transform industry and society.

"All production level of digitization is the industry 4.0, so the life level of information is the Internet +", do not know that the European extension of the broad market, Ma Yun, there is no such a emboldened and vision in Germany to speak out so resounding words. Perhaps for the Jacky Ma, see Montblanc and Chanel president, let them as soon as possible into the day cat is more urgent.

Perhaps for Mr. Ma, the big Data calculates the CO2 of the gasoline and emissions consumed by 100 million packages a day and the overall optimization model of national GDP production based on the difference between the purchase of the supermarket and the market. It's a far too complicated task, not to be borne by an internet company, But concentrated on one of the country's finest data-analysis talent companies, whether it can be thought of in the longer term: if, as people call it, the petrochemical system opens, the energy and electricity market, the PPP operation of public transport projects, the financial insurance investment needs more information support, where do we find those who understand the programming algorithm, Also understand the industrial production process of the internet talent?

Even in Germany, a country so known for its combination of the internet and industry, there has long been a complaint that it specialists who do not understand the process of hospital visits have been designing a cloud-prescription case-sharing system that is ineffective and does not understand the traffic control points of the city signal system. IT professionals are always looking innocently at the Furious client project manager: No help, I'm just a code farmer.

But with the promotion of the concept of Industry 4.0, the German society under the traditional industrial system has reached a consensus: the true spirit of the Internet should not be the speculative bait imposed on ordinary people by it and the Internet, but should be the panorama and digital economic guidance after the Internet has been instrumental.

In other words, just as English is not a foreign language in Europe, but a business language, the Internet + ERA scenario to achieve only one way: not traditional industry to learn the Sibuxiang of the Internet, but the Internet practitioners, you must understand the traditional industrial processes, you must take the initiative to serve the traditional industry. Many times, the concept of nihility speculation and investment can not be practical not traditional enterprises do not understand the Internet, but the Internet people can no longer understand industrialization.

From this point of view, we do not need to make a conscious effort to make Germany the only equivalent of the size of Yunnan province, the sense of crisis, but it is more necessary to understand that the sound industrial structure of Germany's economic development with a more than the United States of the Internet to combine the foundation, at least in the energy sector is indeed in the world , and bat may yet be unheard of.

The so-called energy Internet, no matter how complex and tempests the definition, ultimately tries to create a social model that is almost uncontroversial: People's electric cars, household appliances, rooftop photovoltaic, computer phones, and so on are all connected to each other, and in the future everyone's energy consumption, Carbon emissions indicators and life needs can be opened into digital coordinates, the future of life every second of all the needs can be accumulated to be directed to the most effective production supply, in this vast energy Internet system, the need for environmental protection will be the greatest degree of respect, At the same time, economic benefits have also become a huge driving force for people's life behavior and braking force.

The limit of the energy Internet is to make the production conform to the demand of thousands of years to form a business logic, transform into the integration demand to optimize the production to achieve a new philosophy system of saving resources. This shift, compared with the almost independent development of the internet for nearly a decade, requires more industrial patience and innovative courage, but at the same time it is a fact that human development is inevitable: the development of the Internet cannot be limited to mere increments.

Maybe it's a mathematical and physical war, so the tech guys are you ready?

In any case, history will prove that the 2015 is not only as the Internet + era of the initial flowering of the original year, more likely to be people relish the spirit of the Internet to dissipate the fairy go a year. The globalized world needs a more magnificent and exciting drama, for which the superficial internet thinking can only be buried, because its epitaph can only contain these words:

We are everywhere. (This is the exclusive starting titanium media)

(Responsible editor: Mengyishan)