Get rid of farce and see how the electric dealer interprets the new consumption gold "meter"

1th page to get rid of the farce to see how the electric dealers deduce the new consumption gold rush "meter"

In the 2012, the rapid development of e-commerce changed people's way of life, but also brought China's consumer market into a new inflection point. The rise of e-commerce to businesses and enterprises to bring a new business opportunities, but also to consumers to create a convenient shopping experience, but a variety of puzzles and troubles are also coming, the complaints about E-commerce is soaring. In this year's 3 15 to collar, the topic of the electric business is once again pushed on the cusp, has become the focus of the majority of consumers attention.

Electronic commerce is one of the advantages of the traditional market is the price advantage brought by the lower operating cost, besides, it is more complex to the demand of the easy shopping that modern people pursue. Because of this, the rapid development of electronic commerce in the 2012, as the biggest advantage of E-commerce, "price" has become the most convenient weapon for the market, and this "meter" has become the Enterprise brand propaganda, capital operation, business transformation and even "stress test" and other content of a way. Thus creating a wide range of content, the unprecedented price war "combination boxing", the service effect of E-commerce further upgraded to a cultural effect. But compared to the highly developed online marketing, and the follow-up of logistics, after-sales service and other services under the line system progress is still slow, large-scale promotional activities after the problem of goods, logistics delays and other issues are concentrated outbreak.

At the edge of vicious competition, China's electric business enterprises are also constantly seeking the benign development of the road, and the benign development of the electric business can not be separated from the "product quality" and "Business services", and thus evolved the "manufacturer" and "electrical business" relationship between. In this one for the manufacturer, the electrical business is a very high quality product promotion and sales channels. Manufacturers combined with the value of their brand reputation, can further enhance their brand image, so as to better products to market. The electric Dealer's own brand image is decides whether the manufacturer is willing to cooperate with the electricity merchant the key, the electric quotient's image also by own service and the word of mouth form, but 3 15 pays attention to "the good faith" two words to become many consumers to judge the electric quotient the biggest standard. As a middleman, the electric dealers can only control the relationship between them, rationally optimize the use of their own resources and reasonable distribution, for the manufacturers to create space for front-end marketing, in order to ensure the electrical industry and enterprise long-term healthy development.

Outlook 2013, in the absence of external factors, under the premise of the market environment for the electric business enterprises will have a substantial improvement, but it is conceivable that the domestic electric business enterprise market competition will be more intense, more powerful than the price war outside the marketing method will inevitably emerge. In addition to seeking a virtuous road to development, the electric business industry should explore new ways of development.

In the 2012, the scale of mobile digital industry is growing rapidly, compared with the current traditional e-commerce, mobile E-commerce is bound to be in the future with the traditional power generation close to the trend. Easy to shop, easy to search, easy to find, and easier to compound the younger generation's lifestyle consumption patterns. At present, the traditional electric business enterprises need to do is fundamentally improve their brand image and service quality, and combined with mobile E-commerce as a new development breakthrough to develop. However, whether it is the traditional electric power or the future of the electric business, its fundamental foothold can not evade the "good faith" word, only to provide consumers with better service and exchange for consumer trust and recognition, can really achieve easy shopping, the concept of pleasant consumption, and ultimately the formation of a winning concept.

At the same time, national policy is an orderly development of E-commerce platform one of the factors. In order to better standardize the electricity market order, the recent country has also promulgated a series of policy and regulations, and then promote its normative and relative constraints, promote the healthy development of the electricity market. On the basis of perfecting the relevant laws and regulations of basic electronic commerce, we believe that the future of domestic e-commerce market will be orderly development.

More about the 3.15 of the report, please pay attention to the Tenkine 315 large-scale thematic planning: electric Dealers! Looks bad?

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