Getting Started: Online Marketing book recommendation

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Recently on the Internet to find some online marketing books recommended, a collection of 10 of the network marketing personnel must read related books, including web site usability design, SEO, Landing page optimization, visitor analysis, advertising writing, entrepreneurship, small business, PPC search engine marketing and other fields of outstanding works, Some of the books I have seen, feeling are very good books, and here to share with you.

Web Usability Design Book

Don ' t make Me the Krug by Steve. [Chinese translation: "The Midas Touch-the first page design tips for visitors"]

In the previous article "Don ' makes Me think--from Steve Krug's website Usability design book," We've already introduced the book, and maybe you already have this book (if not, buy it right away!). To our surprise, so many people have it, read it, like it ... But didn't really use it!

One of the most important things about this book is to make sure you have to do usability testing. In fact, you can check your site by visiting one of your neighbors before the book is mailed to your doorstep-now! Watch them make mistakes, see what they miss, listen to their voices, and they will tell you everything Google analytics can never tell you.

Marketing Books

The Dip by Seth Godin

"Maximally" is the first sentence of the book in seriously underrated. That's probably what we've seen, the most compelling evidence that a company or individual has to be in position. About 80 pages of small books let you know yourself and learn when you should give up.

Analytical Books

Web Analytics-an Hour a day by Avinash Kaushik

Chinese book: Master Web analytics--Best web Analytics strategy from experts

Avinash is one of the most influential web analytics instructors in the world. The author was fortunate enough to have met him at Ggoogle headquarters and spent a lot of time working in the Google Analytics team.

Analytics is a boring subject, and Avinash's goal is to use it as a practical tool for optimizing business activities. Based on his experience in the corporate analytics department, he focused on actual profitable activities rather than lost in data and theory. This book contains a great deal of good advice, and the chapters on the test are 237 to 262 pages.

Avinash's blog address is http://www.kaushik.net/, and you can get the latest information and tips on Web analytics.

Advertising Books

Scientific Advertising by Claude Hopkins (free version here).

Chinese book: My Advertising career – scientific advertising

Claude is a part-time salesman and part-time scientist. It took him almost a lifetime to test and study what made advertising successful or unsuccessful. Incredibly, the book was in 1923 and still one of the best books in the advertising industry. Claude was born 85 years ago--he would love the Internet.

Landing Page Optimization Book

Landing Page optimization by Tim Ash

We met Tim at Google's headquarters before the book was published. His book is about how to optimize the target page to make money for the main purpose, through landing page optimization also really let him earn enough money.

Web Design Books

Web design for ROI by Lance Loveday and Sandra Niehaus

A web design book that allows you to understand the commercial operations of your site is not related to Dreamweaver and Photoshop. We also like his free PDF book "Web Site Strategy"

Small Business Books

The E-myth revisited by Michael Gerber

Chinese Book: E-myth Mastery (Master E age myth)

Inc. Magazine called Michael Gerber "world number one small business expert". His greatest idea was to have the business owner switch from the role of the technician to the entrepreneur, the actor and the executor.

Business Books

Innovation and entrepreneurship by Peter Drucker

This book is a hard to chew bone, especially the first chapter, but it is a very good guide for many entrepreneurs, especially the "corporate strategy" and "the 7 Sources of innovation opportunities".

Search Engine Optimization Books

SEO Book by Aaron Wall

Aaron's SEO guide is thorough, outspoken and honest. Now the book format is no longer valid, instead of his SEO training program, you can use PayPal monthly subscription. We're still worth it.

Aaron's blog also has a very good content, his tools, especially based on Firefox browser SEO plug-ins are well worth seeing.

PPC Starter Book

Ultimate Guide to Google Adwords by Perry Marshall

Perry directly to the businessman's idea of the response to AdWords, the book is full of "We have never thought so" skills and secrets!

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. Senior marketing consultant MSN Ywxchina@hotmail.com, such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, please keep the article source and the author with this site consistent www.rulin.net/blog)