gfk:27% Chinese smartphone users watch TV on their mobile phones every day

According to a survey conducted by GfK for Interactive advertising according (IAB) in August 2014, China Mobile users are more likely to watch TV with mobile devices than in the United States. The study found that 71% of Chinese smartphone users watched TV programs on their mobile phones every week, while 27% per cent of respondents looked at them daily, compared with 28% and 9% in the United States. Less than 10% of respondents in China never use smartphones to watch TV, while the US is 50%. In China, it is also popular to have flat-screen TV, with more than three-fourths tablet users looking at it every week, compared with 36% in the United States. In terms of daily usage, 23% of Chinese tablet users watch one or more full TV shows a day, while the United States is 5%. Compared to smartphone users, there are fewer tablet users, only 6%. At the same time, the U.S. does not watch TV tablet users accounted for 37%, but also lower than smartphone users, but compared with China a lot higher. The full television program is not the only TV program that China Mobile users watch more than the United States. IAB reports that China Mobile users are more likely to use mobile devices for television-related activities. Nearly half of Chinese smartphone users (47%) use smartphones at home to do TV-related activities or watch TV, compared with 54% of tablet users. At the same time, the proportion of U.S. mobile device users is 30% and 43%, respectively. Compiled from: EMarketer Translator: Sun Ying