Ghost Foot Seven Why let the media envy

Wen/Ye Fengtao

Cheng operation of micro-letter from the media account cloud technology for the first time through the sale of advertising, many since the media began to follow this pattern of advertising, thousands of pieces of the list also often have, but a single stroke is not much. And on the night of November 4, well-known since the media ghost seven but through auction double 11 Day micro-trust public platform article recommended advertising and obtained a single pen of 7.8W income, broke the media advertising to become a model of a single transaction record, successfully photographed advertising is a little-known home appliance brand SKG.

Who is the ghost foot seven? The name of the nickname, Hu-Hu Ghost Foot Seven, the former big Taobao search director, Alibaba technical director, long-term focus on search engines, electronic commerce, the industry activists. October 24 this year, Ghost Foot Seven officially from Alibaba, focus on from the media. Speaking of his influence, the following is a section of his dialogue with Ma Yun, we feel.

Ma Yun: "Ghost Foot Seven, you now Micro Bo very fire Ah, how many fans?"

Ghost Foot Seven: "I can't compare with you, I only 130,000 fans." ”

Ma Yun: "2.13 million?"

Ghost Foot Seven: "No, 130,000." Recently, the electric shock dealer has made a number of certified fans of electrical quotient rankings, you ranked first. ”

Ma Yun: "You are second?"

Ghost Foot Seven: "No, I ranked 21st." ”

The younger brother originally wanted to call Ghost elder brother, but the test time is afraid to influence the rest of the night (later found that this is not the reason, because it is not the estimated ghost brother in and SKG docking, is in steal music), plus the whole little wine, then sleep. Did not expect Ghost Brother is a quick, the next day directly in the micro-letter public account in the Post PO auction details. Did not get the first time to get the material, the younger brother is very unhappy there is wood? I'm sorry, there is wood there? But decided to give the ghost brother to a phone, dig some other details, add some seasoning, steamed, also is authentic.

1, Ghost Brother said this auction is an instant idea, because the night 10 o'clock more than a friend to find his help to send ads, ghost Brother think if a few friends want to send ads, prices can not give the lower, then the balance is not good, then thought of the way to auction. As a then, the Night 11 o'clock, Ghost Foot seven in the circle of friends, shooting ads, 3W, 2K price increases, the process of rising prices, many businesses are involved in, and even want to put an aphrodisiac ads, ghost Brother said in order to maintain the tone, to pass off. Finally to the home appliance brand SKG bid 7.8W Price deal. (The specific process you see the ghost Foot seven micro-letter public account article, the younger brother will not say more. )

2, ghost Brother think he micro-letter advertising of the existing value can reach more than 4W, the younger brother to push a push he is how to calculate out. The value of the ad on the micro-letter mainly includes the Click Effect and the brand promotion effect, to a click on the average 2~3 yuan of the industry's conscience price, to bring 10,000 clicks to the merchant at least 3W yuan; the brand effect, if the message, mail marketing 2 cents per person cost calculation, Ghost foot seven 23W fans, This point on the value of 4.6W, plus about 30% of the average reading rate, the deduction of some invalid users, ghost Brother think that the price of 1W brand promotion is not much. The two will be more than 4W yuan, and users can also view the historical article, which will bring additional 5%~10% browse volume, "Before and after a sum, 4 w yuan is the conscience price." "Ghost elder brother Think for some unknown manufacturers, the Ghost Foot seven ads bring the brand value more than the click Effect."

3, in fact, as early as the end of April this year, Ghost Foot Seven began in the micro-letter after the sale of advertising, at that time he in 29 companies have the intention to filter out 7, each hanging one day advertising, even hanging seven days, the charge is 2W per day, net earn 14W. October 24, the ghost brother from Alibaba officially left, in Friday he began to try to pack the advertising model, respectively, micro-bo, micro-letter, thousands of cattle three platforms to put puppy electrical ads, a day's charge is 5 W. Plus last night's 7.8W and now talked about two customers a total of 6 W revenue, Ghost Foot seven through the advertising model to get the cash is close to 33W, and this is in the open advertising bit frequency is not high based on the completion. Ghost elder brother told his brother, in the future he will keep open a case of weekly advertising frequency.

4, in addition to collecting advertising fees, Ghost foot seven of the revenue also includes books, lectures, training these several parts. In July, books published in the first quarter from media articles have sold more than 1W, and the second and third quarters will be released this month and next month. Out of the book this one quarterly profit can be more than 10W, which is the future ghost foot seven another stable source of income; Training this piece is divided into online and offline, the line is currently with the old a electric business cooperation, offline and several training institutions in communication.

Three ask Ghost foot seven:

Long-term focus on search engines, electronic commerce, the Ghost of Seven is a product demanding people, he had said to do as a product operating from the media. This involves three questions: who is the user? Why do you choose? What is the profit model? Let's see how the Ghost brother answers.

Q1: Who is the user?

A1: Fans are users. At present, the ghost of seven from the media fans mainly include three groups: are engaged in and to the electrical business people interested in, Internet practitioners, university students, through the relevant dry content, so that fans of natural consumption ads, and will not be excluded.

Q2: What will choose you?

A2: The technology-born ghost Foot Seven is familiar with the electric business industry, he shares the content of the electrical business to become a lot of users to enter the field of learning materials; In the back of its micro-letter public account, the ghost brother even released his own private micro-signal, verify that the information is "support Ghost Foot Seven", and fans make Friends is the ghost brother has been doing, He opened a special section to answer fans of the questions and interact with them on the micro-letter, serialized content, so that fans have sticky, like watching TV series, the writer also has a clear logic to follow, which is different from a lot of blindly chasing hot spots from the media.

Q3: What is the Profit model?

A3: Mainly in advertising mode, with books, training and lectures.

From the media at present there are mainly the following ways to change the current:

A: Charge A membership fee. Representative: Luo thought

B: Out of the book. Representative: Micro Magazine, Luo thought

C: Advertising. Representative: Cloud technology, whip bull

The elder brother tries to let the ghost Brother forecast which kind of profit way is not from the media mainstream direction, ghost brother very calm said that each from the media is an independent individual, not only in the content of personalized, in the profit model also varies from person to person, Luo thought collect membership fee is good, but may not be suitable for other from the media, Advertising mode is also a way, this and Shenyin teacher told his brother before the idea coincides.

Ghost Brother finally stressed that he never intended to sell advertising to earn money, just want to maintain life. Meditation is the reason for the Enlightenment, really not the younger brother such junior can understand.

PS: Ghost Foot Seven 7.8W advertising revenue let a lot of people from the media since the sigh, the brother in a circle of friends to see a lot of people want to try the late-night auction advertising mode, I wish you good luck!