Giant Feng Lizhi Steel: Summing up the success element and establishing healthy brand
Source: Internet
Author: User
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Play games online July 31 News reporter Shije This chinajoy, emerging game company Juli with its agent game "Rohan" appeared in the players and the industry's eyes, so many people look forward to this game for a long time to be surprised, the players are also a constant stream. Shanghai Ju-Feng, founded in 2008, Hong Kong, China Youth Foundation Group Co., Ltd. was established by the company, has been engaged in research and development work in Cisco, and has served as the Grand Network technology director, COO Century and CTO of the chief Li Zhigang as president. In the interview, Li Zhigang said, the company has been listed in Hong Kong for more than 3 years of history, and league has a close cooperative relationship, has been engaged in the chain of Internet cafes with their own electric competition, is not a lot of China has a chain of internet cafes photographed enterprises. Li Zhigang said that the background and resources of the Sino-Green Foundation, especially the chain of Internet cafes this advantage will bring great convenience. In the interview, Li Zhigang said that although "Rohan" is not a new work, but to enter the Chinese market this version of the Chinese players is absolutely different. He said that the giant in the localization of the work to take a more fit with the Chinese players, no longer just the game will be Chinese, but the game is completely revised, whether it is operating habits or interface, will be the Chinese players accustomed to the standard revision. A screenshot of the "Rohan" game in order to ensure the localization of Rohan and the timely improvement of the domestic version, Juli has specially invited the Korean production team to stay in Shanghai to ensure the fastest reaction speed. Li Zhigang In an interview, said that in the past, Chinese manufacturers acting Korean games, once the problem will increase the amount of time costs, because the other side of the response, a good product may be due to some small bugs to die, so in this respect, the huge investment in additional human costs for the sacrifice, the players save a lot of time costs. In the pay model, the giant has maintained the "want to maintain a balance, let the players enjoy the entertainment" attitude. Li Zhigang said that "Rohan" will not be a high consumption game, nor does it contain any content related to the nature of gambling. The ARPU value of Rohan is lower in the market for similar products, Li Zhigang that the higher ARPU value indicates that the player is too dependent on the renminbi, and that this is not the goal of the giant, "Rohan", which serves the general mass user community rather than a handful of high-end renminbi players. In contrast to rapid profitability, the company hopes to establish a healthy, happy brand in the player community. Finally, Li Zhigang says the mobile version of Rohan is under development. (Editor/Yoon-an)
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