Giant Guixe: Transforming the end-travel company into a mobile internet company

"This year is a special year for Giants, the 10 anniversary of the founding of the Giants Network and the 25 anniversary of the giant group," he said. Ten years may not be too long for some traditional industries, but the internet industry is long enough to anachronistic the cycle. In the decade of the Internet's rapid development, 90% of the aging death, but also more new businesses are born and grow faster than any time of 10 years. "Guixe said that in such a brutal environment, almost all Internet entrepreneurs are anxious about a thing, if one day the market does not take us to play, what should we do?" The giant network to start from the end, how to have a place?

Recently, the giant network completed privatization from the NYSE, the giant network in 07 in the United States, is the era of the highest market value of China's internet companies. Many of the company's colleagues in the start-up after the listing of money to achieve wealth accumulation, including I am also the beneficiary, a group of cock silk to open a good car to live in the big house, plus the sustained ability of the end products, has been the domestic market the most profitable one of the end of the trip. Our research and development team is very confident, and now I dare to say that the giants of the research and development strength and understanding of the players in the country is one of the first, you say we have not started to become complacent, there are some lax, this is some. But as the annual conference of the company said, the Internet industry will not give you a chance to live a truly, mobile internet era of deep sense of crisis let us restless.

In the past we want to do a small and beautiful warm company, so that employees live a simple and stable and happy life. With the advent of the mobile internet era, the industry's user habits have undergone profound changes, if not renewed entrepreneurial thinking, dare to spell, you will be killed by future generations on the beach. Our entire company colleagues to change the way to do things, to stop the disease of large companies, giants into the two pioneering stage, the giant two times is to ensure that the game business of the ship continues to sound on the basis of continuing to hatch the boat, the big company transformation total negation is not disorderly, this point I agree.

"Now the giant strategy is to inspire everyone in the giant network of enthusiasm and creativity, the overall implementation of the turn, so that the giant end of the company to transform into mobile internet companies." "We know that a lot of internet innovation comes from the edge, but there are many people in the Guixe era who say that internet companies need genes to innovate, and there are some who question the giant's corporate transition. Mobile Internet without this gene, what is called Gene? Zhangxiaolong to do the micro-letter before, Robin Li to do Baidu before, Jack Ma put Alibaba up before, no one kua they have internet genes, history tells us in fact, master in the civil, do not underestimate any one of today's humble colleagues or individuals. The possibility of a miracle is how to motivate the team, to enlarge this creativity infinitely, to provide the soil for the Internet gene, to create a miracle for the company to provide the possibility. In order to nurture an innovative atmosphere, we have implemented a series of safeguards and systems this year, including the development of innovative business roadmap, the full authorization of various departments, the holding of innovation competitions and innovation groups, reform of the original performance reform firmly believe that the system.

The new achievements of the second venture were born, giant a independent research and development of the six months of "national football" sports game has sold 30 million of the nation's most expensive sports game agent gold; An internal two or three colleague Hobby development application "WiFi sharing master" without any resources to invest Now we have four hundreds of thousands of active users every day; our Dudu voice is expected to be the next generation of online entertainment platform; we are working with a number of top stars in the country to customize the star community; Our channel of change, investment and acquisition growth potential of the hand-mobile platform distributors, cell phone charging hardware research and development layout Implementation of software hardware packaging strategy; In the classic game brand refresh and new brand reengineering field, we launched the game film and television, animation, literature three-dimensional mining packaging integration.

Now the giant has not focused on a single product, but the whole industry layout, so as to achieve our strategic transformation, enhance the ability to resist risk.

Everyone in this process to realize their own value dream, the giant's transformation may be less of a concern, and we hope to have a thick and thin, long-term approach, and finally I would like to quote a Dickens, for every practitioner in the mobile Internet wave, this is the worst of times, and the best of times. The possibility of a mobile Internet connection lowers the entry threshold of the industry, and everyone can do a great thing. The giant in this ocean is just one of the small boats of exploration, and every change we make will leave us traces of the Internet voyage. 10,000 years too long, seize the time.