Giant Network CEO Liu Wei: Women do not let the female entrepreneurs four advantages

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Giant Network CEO Liu Wei

In China, 46% of the workforce is female, but only 20% of entrepreneurs are women, entrepreneurship is not easy, women entrepreneurs face more hardships. But China's half of the sky is very aggressive, more and more women into the entrepreneurial army, and achieved good results, such as once successively won the entrepreneurial state, "the annual female entrepreneurial figure" Gong and Li.

The "Rose Bloom" held on June 22: China-Europe Women's Entrepreneurship Day, the giant network CEO Liu Wei as a ceibs EMBA alumni share her more than 20 years, has participated in the Giants three times arduous but also happy journey, combined with their experience and feelings of women in entrepreneurship, business management work in the advantages and disadvantages.

When Liu Wei joined the Giants in 1992, the Giant was an early small start-up. In 2001, she began to be fully responsible for health care products company, 2007 transferred to the online games company until now. Liu Wei took part in the giant's venture for nearly 20 years, she is more fully involved in the giant's three entrepreneurial process, experienced a lot of difficulties, challenges and so on, but also in the process of her own temper and growth, the whole process is a pain and happy process.

The giant's first venture was in 1989, 24 years ago, in Shenzhen, the earliest software-giant Hancock, this is a Chinese word processing software, was quickly achieved success, and later did a handwriting recognition software. Now we use a lot of mobile phones are handwritten recognition, the giant in 1993 has made the software, and many national leaders to see the Giants, the giant shows this software. Later also did education, anti-virus, financial and other aspects of the software, so the giant should be the country's earliest, the largest entrepreneurial software companies. Later, with the giant's development and growth, facing some difficulties in intellectual property protection, so the giant began to diversify development, from 1994 into health care products, medicine, real estate and other fields, 1997 Giant's first venture to failure.

Giant second venture is at the end of 1997, this venture is focused on health care products, the product is the famous "brain Platinum", followed by the development of gold partners and other products. The health-care product business has been going on for 16 years, and it's still developing steadily.

The giant third venture is the end of 2004, into the field of online gaming, the main product at the beginning of the journey. This time, it took only three years for the venture to be listed on the NYSE in 2007 from the end of 2004. When the NYSE was listed, it was the largest Chinese company to develop.

What are the characteristics and advantages of female leaders in start-up Enterprises? Liu Wei talked about her feelings in four aspects-courage, tolerance, toughness and balance:

The first is courage. Many people may question this, are women more courageous than men? Liu Wei refers to the courage does not mean Shang aggressive, refers to the face of difficulties in the calm, perseverance and courage. "In fact, every woman is very courageous, because we all have to undergo such a process, we have to give birth to a life, to undergo a lot of pain, and then the birth of it, feeding him, with his own life for him, this matter itself requires a lot of courage. Many boys know their girlfriends are afraid of responsibility after they get pregnant. All of our girls have courage, but unfortunately not every woman has the opportunity to use the courage to start the business. A man without courage cannot hold on, for he cannot endure such a toss for a long time, if his heart is not firm enough, especially as a woman. ”

In the start-up process of platinum, Liu Wei experienced the most things. Because the brain platinum is a health care products industry, the challenges are more, and Shi Yuzhu and "brain Platinum" This brand is very high visibility, its sales network all over the country, in such a large, so deep a market encountered difficulties and challenges are very many. Including government departments at all levels of supervision, the national media supervision ... Even the society's extortion of evil forces, which requires Liu Wei and her team to deal with, coordination. #p # subtitle #e#

Liu Wei talked about one of her deepest impressions: "We came across a blackmail from Henan, a lawyer from our company, a girl, younger than me, and we both went to Henan to negotiate with them." I was negotiating with the company's customer service director. It was about a hotel, the other side is five young men, we are two girls, but in fact, I do not have any fear, I have been thinking is how to detour, how to deal with them to solve the matter, because such things if not handled, the company is a life-and-death, Health care companies because this kind of things do not deal with the cause of the crisis, and even the case of the company failed. So every time we face this kind of thing, we are all ready to meet. The process is not spoken, involving some trade secrets. After two days ' negotiation, we finally settled the matter. There are a lot of people who doubt that your company has no boys. But Liu Wei thinks, her boss is too famous, this kind of thing he can't handle, she is no retreat. She said it is not possible to let subordinates deal with these things, there is a certain risk. Therefore, whether as an individual or enterprise, Liu Wei can not retreat, can only be a loophole on the battlefield.

Liu Wei, in his own experience, tells us that women entrepreneurs have a lot of courage and energy, which is unexpected courage and energy.

The second aspect is inclusiveness. Liu Wei felt that in the entrepreneurial way, in fact, many women she is more tolerant than men are stronger. On the entrepreneurial road even if you have a strong personal ability, you have to organize a team, we are not perfect person, with our cooperation people can not expect him to be perfect. So it is particularly necessary for a person to put these various strengths and problems of the people, while they themselves and see some people with each other bonded together to form a mutually tolerant team to go forward, often this time women more suitable.

In addition, entrepreneurs absorb a lot of negative energy every day, our hearts must be like a garbage disposal station, the negative energy into positive energy. Because entrepreneurs have to export positive energy to others, such as passion, hope, confidence. Even when you go home, you can't take the negative energy home, so you need to be particularly strong in your inner transformation.

The spirit of sharing is also included in the inclusion. Entrepreneurship, we all want to do a career, of course, also want to obtain economic returns and benefits in the process, many male entrepreneurs often because of this cause imbalance, or contradictions. The giant has also invested in many entrepreneurial companies, and Liu Wei is thinking more about it. She felt that in the interests of sharing, women will be more tolerant, their intentions may be slightly weaker.

One of Liu Wei's subordinates, a big of the boys, because of dissatisfaction at work, very annoyed, with his feet kicked Liu Wei's office door open, rushed to her desk, condescending look. Liu Wei stood up and whispered to him, "Please go outside and knock on the door." He was stunned for a moment, went out, and later they all when this thing never happened, continue to cooperate very well. So tolerance is also a force, is a female leader of an advantage.

The third aspect is toughness. On the entrepreneurial road, men's explosive force is strong, this is stronger than women, but often women in toughness may be stronger. We are happy to see that entrepreneurship is not a sprint, but a long-distance running, so from this perspective, female entrepreneurs have some advantages. Giant network starting from the end of 2004, with a year of research and Development, a year to do the market, 2006 success, 2007 on the success of the NYSE listing, very fast, early explosive is very strong. Liu Wei in 2007 before entering the giant network is completely did not play the game, she just go when the heart is very virtual, no bottom. But after the company has finished the listing thing, it starts to appear the problem. In the third quarter of 2008, its performance was very large fluctuations, Liu Wei summed up two reasons, first, early to be listed, the performance of the pressure is very strong, the string stretched too tight; second, they are inexperienced in their operations and have made some operational mistakes. It was a big challenge for Liu Wei to ask himself whether he could lead such a company. After 200 years of stability, a little bit of a rebound, but 2009 again a big fluctuation, the reason is the same as before.

By the time of 2010 years, Shi Yuzhu had no interest in this, and his interest shifted to another direction, so the company was handed over to Liu Wei and her team. Liu Wei was faced with a situation where the performance was down, the share price was down sharply, and investors were suing them, so the days were tough. Liu Wei after the Shi Yuzhu, with great patience to adjust the giant network. At that time, Liu Wei to dig a rich experience of the operation of the people, she spent about half a year, every week to ask him out for tea and chat, and finally put him to the Giants.

Many companies, once listed, resemble pot companies. Because people have money after taking the option, they start to have no direction, and then start to mix. Liu Wei wants to change the situation, she is in the giant network inside an entrepreneurial mechanism, set up a research and development subsidiary, the parent company holding 51%, team holding 49%, through these research and development subsidiaries, the development of new game projects. Liu Wei said that their internal entrepreneurial mechanism began in the second half of 2009, to the current operating effect is very good, and then developed two very successful game. These jobs will not allow corporate performance to change dramatically in one or two quarters, but its growth is sustained: from the end of 2010-2012, the giant network, led by Liu Wei, has achieved growth for three years and 12 consecutive quarters, although each quarter's growth is smaller, turnover, and at the highest 7%, But three years on, growth is still very impressive because it is sustainable. Liu Wei believes that this is a feature of female leadership, "although our explosive power is not, but we have strong toughness, entrepreneurial early need for explosive force, the need for rapid growth, but in the late start-up, toughness is also very important." ”

Liu Wei's husband has known her for more than 20 years, so he evaluates his wife, "more than 20 years ago, the other girls are blooming roses, peony, you are the roadside opened a small flower." More than 20 years have passed, peony, rose withered, you are still driving on the roadside of that small flower. This is his recognition of the toughness of Liu Wei.

The fourth aspect is balance. Liu Wei is a central European EMBA04, in the management of the lessons she was most impressed by the balance of 7S, she believes that there is no balance in the management of the United States. But she felt that women were born to be a balance master, and that women were good at reconciling self-confidence with a clear sense of self-awareness. Some male entrepreneurs sometimes become overly confident, think that anything can be done, what can be done well, will do a lot of things, and eventually lead to entrepreneurship is not very smooth or failure. Shi Yuzhu's first pioneering process, in Liu Wei seems to be too self-confident. Shi Yuzhu was very young, he started his business at the age of 27 and was only 30 in his early years of failure, very young and successful too, so not only himself, Liu Wei, but also very confident of him, so no one questioned him, he said to do this, Liu Wei they all believe. Shi Yuzhu and Liu Wei they got very deep lesson in this matter, so later Shi Yuzhu also put this balance very well.

Liu Wei believes that in the process of entrepreneurship, if you can always maintain the balance between self-confidence and self-awareness, will basically follow a relatively correct strategy to go forward. #p # subtitle #e#

Women are also more likely to adhere to the principle and grasp the flexibility of this balance. It is easier said than done to stick to the principle. "Some boys are very loyal, but often it is difficult to adhere to the principle, I often say that the soldiers, righteousness does not finance." History of the entrepreneur's friends a lot, often his friends to ask him to borrow money, he felt face on the wrong, agreed. Because our company's process is not the history of the total signature link, so the final signature right here. The process comes to me, and I'm going to take this principle. The first reason why he did not go to the bank to borrow; second, there is no reasonable, appropriate, sufficient collateral; third, the mortgage can be in the bank to do legal mortgage procedures and so on. "The gentle Wei in this aspect compared to Shi Yuzhu to come, very iron noodles." "If history has to borrow, there is only one way to cancel my signature," he said. The principles of our women can be done in a softer way, the attitude can be soft, the tone can be soft, but does not affect the principle of adherence. If I come across the money-lender at the party, I'll toast him to a drink. In fact, women are also better at balance, in adhering to the principle and maintain flexibility. ”

In fact, women are also better at balancing themselves and the team, because in an entrepreneurial team, if a team leader's ego is too big, the team will become very weak and be crushed; If the team leader's ego is too small, there is no way to suppress the team. As a female leader, Liu Wei found it easier to grasp this point, "although it seems that we can be relatively small, to give the team a lot of space, because the following my VP are many of them, and 85, because the game industry, can let them have more space to display." On the surface, the ego can be smaller, but in the critical moment, the ego will be big, for example, when encountering difficulties, they are young, no experience, they are going to back, we have to move forward, so as women, it will be easier to balance the relationship between self and team. Because I also observe the history of the total, in the history of the general side it is difficult to appear that particularly strong boys, because the feeling of two people in a confrontation, it is difficult to cooperate well, so this time is the need for women balance. ”

Analyzing the four qualities and strengths of female leadership, what are the weaknesses of female leaders? In the on-site question and answer session, the audience throws up such a problem.

Liu Wei: Speaking of weaknesses, one is related to the social responsibility of our women, my entrepreneurial experience is actually interrupted in the middle, I was in 1995-2000 years is not in the Giants, I have their own children, he was small to accompany him, so there are five years of time is interrupted, And I didn't know if I could go on this road because I had been away from the company for a long time. But luckily, our company thought of me again when we started business again, so I continued to walk down this path. So we can't just lose our part of the responsibility because we are an entrepreneur, we still have to bear it, which is a natural problem. But I think in fact women's best entrepreneurial stage, the most mature stage should be from the age of 30, may be 45 years old or 50 years old this stage. After 30 years of age I feel that I am very mature and confident, once again into the career, I feel good, energetic, all the better.

If there are any weaknesses in my work, I have no obvious feeling. I personally do not feel particularly obvious about a weakness that women share. For example, lack of strategic aspects, a little weak in innovation ability, which is not absolute, can be through our efforts, through our learning to improve, so I think there is no particular focus on a very obvious weakness. So be confident in yourself.

Finally, the questioner spoke about the market for health products: "such as brain Platinum health products, for the Chinese local manufacturing, sales of health products, I will not easily bought to parents." The brain platinum market has been very successful in all aspects, but my concern is that you will put the ultimate health of the customer in the first place or the interests of the company in the first place?

Liu Wei: Entrepreneurship must be the customer's feelings, the customer is responsible for the first place, the business must be placed in the second place, we do is a long-term business, every entrepreneur wants to make their own business into a century old shop. Second, I am very confident of my products, our production, including the entire supervision of the link is fully in line with the standard. In fact, the State administration of drug control is very strict, I am very relieved to my father in eating. I think your problem is not only a problem facing the health care industry, but a common problem facing the Chinese food industry, including the whole entrepreneurial environment in China, which is the trust problem, so I think we all have to face this problem. Health care products industry is the first, subject to a lot of questioning, which requires our entrepreneurs, practitioners should always put the feelings of consumers at the top. (Source: Pioneering State, editor: Marina)

According to Liu Wei in June 22, "Rose Bloom: Central European Women's Entrepreneurship Day" activities on the finishing speech, without my review.