Giant network Pengcheng: "Journey" will become the pride of Chinese classic online games!

March 16, 2012, the giant network of classic online games "Journey" is about to open six anniversary of the code activities, including the "Antique Plan", "Upgrade Cash", "0 yuan seconds to kill IPAD2" and a series of celebrations, for the vast number of players send a positive.

As we all know, "journey" is a six-year classic 2D martial arts online games, six years has been maintained a strong momentum of development, for many years to obtain "the most popular 2D online games," "The Best National Games" and other important awards; The number on the line to break the 2.1 million mark, the first to give players "pay" online games ... Behind this series of proud achievements, what kind of team is working? What kind of producer is controlling the situation?

To this end, we made a special interview with the giant network vice president, "Journey" producer Mr. Pengcheng, let him to answer questions for us.

1, Peng Hello, you used to be the project leader of the Grand Hottest project, now came to the Giants to take over the gold project, what is the biggest change in feeling?

A: Two companies have different culture, functional departments and the structure of the differences, so that the project team has a very different characteristics. In general, after the "Journey" team, the first time is to understand the organizational functions within the Department, the current strategic objectives, team strengths and short board. Through a period of running-in, and the establishment of the relevant incentive system, so that the giant's original "army" strength to maintain, the short plate gradually improved, but also let the original team really accepted me this "airborne" (laughter).

2, you feel the current "journey" and two years ago to compare, what has changed?

A: The main is to add more players love the new play, such as our 2010 launch of the "Martial Arts Congress Dan League", so far is the fifth season, is still very popular with the players, and the end of 2011 launched the "Journey" eighth new professional gun, The addition of a new career makes more changes in the player's PK, and allows the player to constantly play with the novelty of the time.

In marketing activities, we launched the "Account Trilogy" series of large-scale activities, so that millions of old users strong return, greatly active the online atmosphere.

3, as a legendary manager, you will collect from what aspects of the user's feelings, how to determine the upcoming new players will love.

A: Only if you have experienced it, you have the most say. A new function is not fun, not planning the team to say well will be good, also not the product department said the stick will be good, because the final user is the player, only they feel satisfied, this function is a good function. We will have a comprehensive review before the functional development, in our internal call "spray", you have any dissatisfaction with this feature can be mentioned, and to start from different levels of players, such as a large number of non-paying users, to consider what they can obtain from this experience and benefits, will not be satisfied? "Spray" to almost, the project opened to do, the middle will be through large-scale telephone, online research to get the player feedback, to see what they say and we were "spray" the same point is not, the modification of the adjustment, adjustments must be made to ensure that most of the players satisfied, will be officially launched to let all players experience. These steps, in general, can be well received by the player.

4, from the second half of 2010 began the "journey" to achieve continuous growth of outstanding results, just because of the introduction of new play it?

A: Of course, not only the new play is constantly introduced, there are some wonderful activities are also indispensable. Like the "Account Trilogy" mentioned earlier, through the million-yuan repurchase, free adoption, account package to keep these several step-by-step market activities, so that players can get good, enjoy positive, real happy, so that the old players will come back to play a favorite game, after all, friends are old good, the game is old good.

5. Do these campaigns allow players to gain tangible benefits?

A: We never do false publicity activities, such as the million repurchase activities before, according to the final activities of the case, there are many players completed the repo process, got thousands of to million yuan, these are the financial aspects of the money from the bill as the facts proved. The free adoption activity is so, the player only needs to send a text message, except the handset network operator collects 0.1 yuan text message fee, we did not receive the extra 1 cents. By texting the verification code, you can get free before we buy back to the high level, even with the best equipment of the account, these are players really can get good.

6, "Journey" is about to usher in the 6 anniversary celebration, this time will bring to the player what surprises?

A: The six anniversary of the journey is a series of celebration activities, for the player group is different, we have planned a lot of wonderful rich activity content, play is two to players cash positive activities: one is "antique plan", one is "upgrade take Cash", respectively, for new and old players. Old players by participating in the antique program, can allow the hands of the old account to obtain a different amount of valuation, from the official to take the highest million cash feedback; another "cash in the Upgrade" activity, when players enter the new area, by completing some day-to-day tasks, or basic game interaction, upgrade can take cash rewards, The highest can even get more than million rewards.

In addition, we also have all players for the IPAD2 0-second kill activity, regardless of level, all players can participate. At the same time, free washing, star, and so on as many as 20 heavy online activities, will allow all players to gain a variety of benefits.

7. What does "antique account" mean to players?

A: For old players, an old account has put a lot of emotion, and friends with the National War, task, PK, chat, although the level may not be very high, equipment is not too good, but deep feelings. Through the "antique plan", so that all "journey" old players in the hands of the old account, can be revitalized new vitality. For example, we first let them after the handover through a few simple steps, get a lot of experience, props, equipment, to return to the current mainstream group. At the same time, can also participate in the "antique plan" cash activities, according to the system of some mechanisms to determine, give him a valuation, he can continue to play with friends, but also can sell us to take away the real renminbi, but also in the game through the game process to continuously add value ... An old account, a variety of new play.

8, there have been manufacturers have played "upgrade to send Cash" slogan, but almost all players can only get virtual props. This "journey" organized by the event, players can really get cash?

A: This really can be got. If you have time, when we start the activity, you go to the new district with play at home together, do the daily task or some basic operation, you can continue to collect the cash amount can be collected, to achieve your satisfaction, you can click to submit the relevant formalities, waiting for us to play money.

9, the current 2D martial arts online games market overall slightly weak, in the new marketing activities and new play in the promotion of the "journey" in the development of the 2012 have confidence?

A: I do not think that the current 2D martial Arts market overall weakness, the key is to see if there is no intention to serve users, as long as you work hard, every step out will feel steadfast and self-confident. "Journey" Six anniversary of the event is only 2012 of the first wave of marketing, in the summer, autumn, winter, we will have a continuous, more conducive to the player's activities and the introduction of a new game. Under the current annual plan, I and my team are confident of breaking the so-called "weak" rumors.

10, "The Journey" has been published for 6 years, for the future you are how to plan?

A: The future is still the development of new play, so that players feel that although the game is old, but playing often new, every few months have a fresh feeling. In addition, it is really good for the players to bring the market activities, big profit feedback to all players.

11, some time ago online spread a "page tour will replace the end of the Tour", How do you think?

A: Page tour is a new way of leisure, for the user and end users are not the same. For example, the world view of the page swims small, can meet the latter hundreds of people's single service game sex, and end swims in later period, if a suit does not have a thousands of people, the player is very easy to lose, the page swims does not need very strong interaction, many times is when the stand-alone game is playing, but the end swims certainly not, you do not let me interact with other people to make friends, does not let me with thousands of people fight the national war , there is no passion. In addition, the end of the client can show more beautiful than the page tour screen, carrying a richer game content. So I think that the page as a new game mode, in the market segment will be a part of the players, but can not really replace the core position of the end-tour.

12, facing the impact of the page, "Journey" what are the advantages and disadvantages?

A: From the current "journey" of the various data to see, popular, play new, PK cool, more benefits, plus 6 of years of user precipitation, user loyalty is higher, the various play tried and tested ... These are the advantages of "journey". Inferior words, is "journey" need to spend 20 minutes to download, the page swims a few mouse can play ...

13, thank Peng always accept the interview, finally what want to say to the player?

A: Thank the players for their long support, but also hope that the players, the media continue to pay attention to us. In the Future, "journey" will continue to bring more "new exotic" good play, so that players have more exciting experience and feelings! Believe that the future "journey" will continue to create outstanding results, to become the Pride of Chinese classic online games!